Brand Manager Dairy

Goodman Fielder; Auckland; On-site; NZD 80,000 - 100,000; Full time

Job summary

A leading food manufacturer is seeking a Brand Manager to join their Dairy team on a fixed-term contract. This role involves driving brand growth and managing the marketing strategy for iconic brands. The ideal candidate will have proven FMCG experience and strong commercial acumen, with a passion for marketing and innovation.

Qualifications

• Proven experience in FMCG marketing.
• Experience leading cross-functional teams.
• Strong commercial acumen with data handling skills.

Responsibilities

• Drive growth by developing annual brand plans.
• Champion consumer insights and strategy for brands.
• Manage marketing activities to achieve objectives.
• Deliver brand P&L and annual budget.
• Lead alignment with cross-functional teams.

Skills

FMCG marketing experience

Cross-functional team leadership

New product innovation

Through-the-line marketing campaigns

Commercial acumen

Job description

Goodman Fielder is New Zealand's largest food & beverage manufacturer, serving customer needs with a portfolio of iconic brands that New Zealanders have grown up with and enjoy every day. Our brands include Meadow Fresh, Puhoi Valley, Yoplait, Vogel's, Molenberg, and Edmonds…just to name a few!

We are looking for a Brand Manager to join our high-performing Dairy team on parental leave - FTC until August 2026. Reporting into the Marketing Manager – Dairy, you will primarily be working on our Beverage portfolio with responsibility for the Meadow Fresh and Puhoi Valley brands.

To be successful in this role, you will be a commercially savvy marketer who gets stuff done. You will have a proven track-record of success and be able to demonstrate strong marketing disciplines. Vital to your success will be your positive attitude, growth mindset, and ability to work well as part of a team.

Key Responsibilities Include

• Driving growth through developing and executing annual brand plans.
• Championing consumer insight led strategy & innovation to future-proof our brands and capture emerging value.
• Planning and managing marketing activity, and optimising mix of marketing to achieve market share, profit, and sales objectives.
• Delivering the full brand P&L's and annual budget of the portfolio
• Leading cross-functional alignment and relationships with our Category, Sales, Finance and Operational leaders
• Contributing to the capability development of the marketing team on our journey to win across our whole portfolio in all channels.
• Contributing to Business Leadership Team for the dairy portfolio and wider marketing team.

The Successful Applicant Will Have

• Proven experience in FMCG marketing (food & beverage experience preferred)
• Experience in leading cross-functional teams
• Successfully brought new product innovation to market
• Delivered through-the-line marketing campaigns
• Strong commercial acumen, and confidence working with data and financials
• A passion for marketing, and an interest in current marketing best practice

This is an exciting role and opportunity to join the Goodman Fielder marketing team, where you have the ability to lead the marketing thinking for your portfolio with the support of a larger organisation.