Brand Manager - Audio

NZME New Zealand; Auckland; On-site; NZD 75,000 - 95,000; Full time

Job summary

A leading media company in New Zealand is seeking a Brand Manager to lead marketing strategies and drive audience growth. This role demands strong experience in brand marketing, excellent relationship management skills, and exceptional digital marketing knowledge. The workplace is located in central Auckland, offering a dynamic environment focused on growth and innovation.

Benefits

Access to a range of discounted products and services

Development opportunities

Collaborative workplace culture

Qualifications

• Minimum of 3 years’ experience in a fast-paced brand marketing role.
• Exceptional knowledge of digital marketing within a media environment is preferred.
• Demonstrable hands-on experience within a multimedia environment highly beneficial.

Responsibilities

• Drive the development and execution of an integrated marketing strategy.
• Analyze key consumer data for commercial options.
• Develop creative marketing activities to increase brand profile.

Skills

Brand strategy development

Relationship management

Digital marketing

Multitasking

Education

Degree in marketing, media, advertising, or promotions

Job description

THE OPPORTUNITY

We are seeking an outstanding Brand Manager who has in-depth understanding of the full marketing mix. In this role you’ll be proactively developing, implementing and managing creative brand and content marketing ideas and communication plans in line with our business strategy.

You’ll be a brand champion, focusing on driving audience growth for NZME’s audio brands through innovative and market leading digital initiatives and marketing campaigns.

Multitasking and juggling multiple campaigns and brands simultaneously is essential. We’re fast paced and as such need someone flexible and willing to roll up their sleeves when needed including working on higher level strategic activity through to doing media bookings as they arise.

RESPONSIBILITIES

• Drive the development and execution of an integrated marketing strategy.
• Introduce ways that key consumer data and insights can be analysed and presented as commercial options.
• Foster innovative thinking amongst the team to ensure new audience and revenue opportunities are identified and realised.
• Support the management of annual budgets to support the designated strategic plans.
• Support the capturing of reliable measures and reporting back to the business to track progress against plans and KPIs.
• Develop creative and innovative marketing activity working closely with internal and external stakeholders, increasing brand profile and helping to drive audience and subscriptions.
• Sharing knowledge and providing support to other members of the marketing team as required.

ABOUT YOU

• Degree in marketing, media, advertising, or promotions
• Minimum of 3 years’ experience in a fast-paced brand marketing role
• Track record in developing insightful marketing strategies from start to completion
• Excellent relationship management experience
• Exceptional digital marketing knowledge within a media environment would be an advantage
• Demonstrable, hands-on experience within a multimedia environment highly beneficial
• A confident communicator and team player

WHAT'S ON OFFER

So what do we offer in return? An environment where you’re encouraged to bring your whole self to work; where we’re diverse & inclusive. We work hard, tell it like it is, challenge the status quo, constantly innovate and love some fun along the way!

Here's the chance to work with NZ's most iconic media brands and learn from the best in the biz, alongside a team who pride themselves on being top of their game. At NZME our culture is second to none, where collaboration is the norm and you’re encouraged to grow your career.

Your workplace will be in central Auckland in a modern well-equipped office that boasts radio studios but newsroom hubs, multiple breakout areas and our popular iHeart lounge that hosts a variety of internal events. You’ll have access to a range of discounted products and services, development opportunities and be a key member of an awesome marketing team.

So what are you waiting for? It sounds like we’re made for each other!

All applicants will be asked about their current working rights in New Zealand (eg. Citizen, resident, visa, no visa etc)