Assistant Store Manager - Te Rapa

PUMA Group; Hamilton; On-site; NZD 100,000 - 125,000; Full time

Job summary

A leading sports brand is seeking an Assistant Store Manager in Te Rapa, NZ, to co-lead a dynamic team and enhance customer experiences. Ideal candidates will have retail leadership experience, a talent for team motivation, and a proven sales record. With competitive pay, exclusive discounts, and opportunities for growth, this role is perfect for those ready to make a real impact in the retail environment.

Benefits

Exclusive team discounts

Birthday leave

Competitive remuneration

Ongoing training

Qualifications

• Retail leadership experience, especially in apparel, footwear, or sporting goods.
• Ability to inspire and coach team members.
• History of achieving sales targets.

Responsibilities

• Lead and inspire a retail team.
• Support Store Manager in driving sales and KPIs.
• Coach team members to achieve goals.
• Deliver exceptional customer experiences.
• Manage stock and operational tasks.

Skills

Retail leadership experience

Team motivation

Sales driving

Adaptability

Job description

Overview

SPEED & SPIRIT is what we look for in our candidates, defined by simple values that inspire us to be driven, vibrant, together, and you. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

Step Up as PUMA’s Next Assistant Store Manager, Te Rapa, NZ

Are you ready to take the next step in your retail leadership journey? PUMA is searching for a driven, people-focused Assistant Store Manager to help lead our Te Rapa team. This is your opportunity to co-lead an energetic store, inspire your team, and deliver exceptional customer experiences while working for one of the world’s most iconic sports brands. At PUMA, we don’t just sell sneakers and apparel, we empower people to go faster, go bolder, and go beyond. If you’re passionate about retail and ready to make an impact, this is your moment.

What You’ll Do

• Lead, inspire, and make a difference every day.
• As an Assistant Store Manager, be a key partner to the Store Manager, helping to drive performance and create a world-class store culture. Lead by example on the floor, coach and develop your team, and ensure every customer leaves feeling like part of the PUMA family.
• Support the Store Manager to drive sales, KPIs, and profitability.
• Coach and mentor team members, helping them smash their goals and grow in their roles.
• Deliver exceptional customer experiences that keep shoppers coming back.
• Assist in managing stock, payroll, and operational excellence.
• Help bring PUMA campaigns to life with engaging visual merchandising and local marketing initiatives

Your Talent

What We’re Looking For

• Retail leadership experience, ideally in apparel, footwear, or sporting goods.
• A natural team motivator who can inspire and coach others to success.
• A track record of driving sales and delivering results.
• A flexible and adaptable mindset, ready to take on challenges and grow.

Why You’ll Love Being Part of PUMA

We don’t just offer a role – we offer a rewarding career with incredible perks. At PUMA, we believe in investing in our people and creating a supportive, high-energy environment where you can thrive.

• Exclusive TEAM discounts on PUMA gear – so you can wear the brand you’re proud to lead.
• Birthday Leave – enjoy a day off to celebrate you!
• Competitive remuneration structure that recognises and rewards performance.
• Ongoing training and development to fuel your growth and career progression.

This is Your Moment

Take your leadership career to the next level. If you’re ready to grow your skills, inspire your team, and make a real impact in a store that’s at the heart of one of the world’s fastest-growing sports brands – PUMA wants you on the team.

Apply now and take the next bold step in your retail journey.

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.