Assistant Manager / Manager, Annual Giving (NUS Development Office)

National University of Singapore; Queenstown; On-site; NZD 93,000 - 121,000; Full time

Job summary

A leading educational institution is looking for a dynamic individual to enhance its annual giving efforts. The role involves developing and executing campaigns, managing fundraising initiatives, and fostering alumni engagement through innovative strategies. Ideal candidates will have a relevant degree and significant experience in fundraising and community engagement. Strong communication and project management skills are essential. This position is based at the Kent Ridge Campus.

Qualifications

• 5-7 years of professional experience in student, alumni, or community engagement, fundraising, or marketing.
• Knowledge of existing and emerging social media platforms.
• Strong creativity and innovative thinking.

Responsibilities

• Develop and execute annual giving strategies and integrated campaigns.
• Manage key fundraising initiatives across various platforms.
• Engage alumni through digital marketing and events.

Skills

Fundraising

Digital marketing

Communication

Project management

Interpersonal skills

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

CRM systems

Data management tools

Job description

About the Role

The Development Office (DVO) at the National University of Singapore (NUS) is seeking a dynamic and motivated individual to join the Annual Giving Team. This role is integral to strengthening the culture of giving at NUS through:

• Developing and executing annual giving strategies and integrated campaigns targeting alumni, students and staff
• Managing key fundraising initiatives (e.g. Commencement Giving, Year-End Appeals) across digital and traditional platforms
• Leading campus-wide outreach to foster a culture of giving and build a pipeline of future supporters
• Collaborating with internal and external stakeholders to deliver engaging content, events, and donor experiences
• Using data analytics to assess campaign effectiveness and guide strategy improvements
• Staying up to date with industry trends to introduce innovative engagement approaches

Job Description

Alumni Giving

• Develop targeted engagement and fundraising strategies for specific alumni segments to cultivate meaningful gifting opportunities.
• Lead the end-to-end process of these strategies, including ideation, conceptualisation, resource planning, execution, and follow-up.
• Engage alumni through a range of appropriate channels such as digital marketing, innovative outreach methods, physical and virtual events, partnerships with champions and advocates, and collaboration with schools or university departments.
• Identify donor segments for renewal and gift upgrades and execute tailored approaches in coordination with the major gifts team and other relevant stakeholders.

Student Philanthropy & Youth Engagement

• Leverage student touchpoints to identify and implement student-focused philanthropic initiatives.
• Plan and execute awareness and giving campaigns around key milestones (e.g., Commencement Giving) to drive student participation and instil a culture of giving prior to graduation.
• Cultivate the future donor base by recruiting and onboarding student champions and volunteers to support year-round giving initiatives.
• Collaborate with student leaders across various clubs and student bodies to expand outreach and participation.
• Coordinate with the communications team to manage and enhance existing and new outreach channels, including content creation and curation.
• Collaborate with the data analytics team to develop donor segmentation strategies, track campaign performance, and design follow-up actions based on insights.
• Work with internal and external stakeholders to ensure effective campaign delivery, including responsibilities related to budgeting, logistics, procurement, and volunteer management.

Requirements for the Role

• Bachelor’s degree in a relevant field such as Marketing, Communications, Nonprofit Management, or a related discipline.
• 5-7 years of professional experience in student, alumni, or community engagement, fundraising, or marketing.
• Knowledge of existing and emerging social media platforms, with a proven track record of leveraging digital channels for marketing or fundraising success.
• Proven creativity and ability to generate innovative ideas for campaigns and engagement strategies.
• Excellent written and verbal communication skills, with the ability to craft persuasive messaging for diverse audiences.
• Strong interpersonal and organisational skills, with the ability to manage multiple projects and campaigns concurrently.
• Demonstrated ability to work effectively both independently and as part of a collaborative team.
• IT-savvy, with working knowledge of CRM systems and data management tools.

More Information

• Location: Kent Ridge Campus
• Organization: Development Office
• Department: Major Gifts
• Employee Referral Eligible: Yes
• Job requisition ID: 30139