Strategic Media Lead — Norway & Iceland

Coca-Cola; Oslo; Remote; NOK 1,200,000 - 1,800,000; Full time

Job summary

Coca-Cola Norway-Iceland seeks a Senior Manager, Media & Connections to drive media excellence and full-funnel connections planning. You will translate brand strategies into local media plans and work closely with Brand Managers, IMX, and agencies to ensure cohesive activation across paid, earned, owned, and shared channels.

The role demands hands-on execution, strong analytics, and the ability to manage budgets while aligning with global and local governance frameworks.

Qualifications

• Bachelor’s degree in Marketing, Media, Communications, Digital, Business, or related field.
• 6–8 years of media planning/buying or connections experience, preferably in FMCG or agency environments.
• Strong understanding of the media landscape in Norway-Iceland, including digital, programmatic, social, and data-driven advertising.
• Experience managing media agencies and large media budgets.
• Strong analytical skills; able to interpret media performance data and optimise investments accordingly.

Responsibilities

• Translate brand and IMX strategies into effective, efficient, and insight-based Local media plans across the full funnel (awareness → engagement → conversion).
• Develop annual and campaign-specific media plans in partnership with brand teams and the media agency.
• Evaluate consumer and shopper media opportunities in Norway-Iceland, integrating cultural, digital, and competitive insights.
• Work with the media agency on planning and buying across TV, OOH, Audio, Digital, Social, Search, and Retail Media.
• Ensure Norway-Iceland achieves efficient media buying and optimal value from negotiations and agency partnerships.
• Review and validate media plans, KPIs, CPMs, CPTs, digital viewability, and platform-specific benchmarks.
• Monitor and report media investment vs. planned budgets; approve agency buying orders, shifts, optimisations, and invoices.

Skills

Media planning

Media buying

Analytics

Cross-functional collaboration

Communication

Stakeholder influencing

Education

Bachelor’s degree in Marketing/Media/Communications

Tools

MMM tools

Digital analytics platforms

Job description

Coca-Cola Norway-Iceland seeks a Senior Manager, Media & Connections to drive media excellence and full-funnel connections planning. You will translate brand strategies into local media plans and work closely with Brand Managers, IMX, and agencies to ensure cohesive activation across paid, earned, owned, and shared channels.

The role demands hands-on execution, strong analytics, and the ability to manage budgets while aligning with global and local governance frameworks.