Media Lead - Norway & Iceland

1804 Coca-Cola Norge AS; Lørenskog; On-site; NOK 1,000,000 - 1,400,000; Full time

Job summary

Coca-Cola Norge AS is seeking a Senior Manager, Media & Connections for Norway-Iceland. You will lead media planning, buying support, and investment governance, ensuring integrated, consumer-centred campaigns across all channels.

You will collaborate with Brand Managers, IMX, Creative teams, agencies, and bottling partners to deliver one cohesive plan, while monitoring performance and optimizing for ROI in a fast-paced environment.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Media, Communications, Digital, Business, or related field.
• 6–8 years of media planning/buying or connections experience in FMCG or agency environments.
• Strong understanding of Norway-Iceland media landscape, including digital and programmatic channels.
• Experience managing media agencies and large media budgets.
• Strong analytical skills to interpret media performance data and optimize investments.
• Experience working cross-functionally across brand, creative, commercial, and shopper teams.
• Excellent communication and influencing skills to align partners and stakeholders.

Responsibilities

• Translate brand and IMX strategies into local media plans across the full funnel.
• Develop annual and campaign media plans with brand teams and agency partners.
• Manage planning, buying, KPIs, CPMs, CPTs, and viewability across channels.
• Monitor investments, approve orders and invoices, and ensure governance compliance.
• Collaborate with Brand Managers to integrate media into briefs and activation plans.
• Track performance with MMM, brand lift, and digital analytics; adjust campaigns for ROI.
• Coordinate cross-functional and local network collaboration to support business priorities.

Skills

Agency Management

Communication

Connections Planning

Creativity

Digital Media

Digital Signage

Google Analytics

Group Problem Solving

Marketing Campaigns

Marketing Strategies

Microsoft Office

Negotiation

Paid Search Marketing

Programmatic (Inactive)

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Social Media

Teamwork

Videography

Waterfall Model

Education

Bachelor’s degree in Marketing, Media, Communications, Digital, Business, or related field

Tools

Microsoft Office

Google Analytics

Job description

Job Description Summary: Role Purpose

The Senior Manager, Media & Connections Norway-Iceland is responsible for driving media excellence, fullfunnel connections planning, and efficient media activation across the CocaCola portfolio in Norway-Iceland. Operating as part of the Norway-Iceland Marketing team, this role plays a pivotal part in ensuring media plans are consumercentred, insightdriven, performancefocused, and fully integrated with brand, commercial, and IMX plans. This is a handson, executional role that collaborates closely with Brand Managers/Senior Brand Managers, the IMX and Creative teams, the bottling partner, media agencies, and network partners. As the media & connections subjectmatter expert for Norway-Iceland, the Senior Manager ensures that national media investment is planned and deployed efficiently, measured rigorously, and aligned with both Local market realities and broader system strategy.

What You’ll Do for Us

• Media & Connections Planning Translate brand and IMX strategies into effective, efficient, and insightbased Local media plans across the full funnel (awareness → engagement → conversion). Develop annual and campaignspecific media plans in partnership with brand teams and the media agency. Evaluate consumer and shopper media opportunities in Norway-Iceland, integrating cultural, digital, and competitive insights.
• Media Buying Support & Agency Management Work with the media agency on planning and buying across TV, OOH, Audio, Digital, Social, Search, and Retail Media. Ensure Norway-Iceland achieves efficient media buying and optimal value from negotiations and agency partnerships. Review and validate media plans, KPIs, CPMs, CPTs, digital viewability, and platformspecific benchmarks.
• Investment Management & Governance Monitor and report media investment vs. planned budgets; recommend corrective actions when needed. Approve agency buying orders, shifts, optimisations, and invoices. Ensure Norway-Iceland media spend complies with system policies, Responsible Marketing guidelines, and governance frameworks.
• Connections Integration Partner with Brand Managers/Senior Brand Managers to ensure media is integrated into campaign briefs, assets, creative, and activation plans. Work with Social, Influencer, Creative, Shopper, and IMX teams to ensure one connection plan across paid, earned, owned, and shared channels. Coordinate owned/social content calendars and realtime amplification with IMX partners.
• Performance, Measurement & Analytics Track media performance across platforms, leveraging MMM, brand lift, digital analytics, competitive reporting, and media auditing tools. Provide postcampaign evaluations and recommendations to strengthen future media plans. Use data to optimise inflight campaigns for reach, attention, effectiveness, and ROI.
• CrossFunctional & Local Network Collaboration Partner with Commercial, RGM, Insights, Shopper, and bottler (local marketing) teams to ensure media plans support business priorities. Align with global/Europe IMX teams as needed while ensuring Norway-Iceland specific relevance. Drive alignment with legal, PR, crisis management, and social teams when issues arise.
• Market Stewardship & Expertise Maintain a deep understanding of the Local media landscape, platform innovations, retail media trends, and competitor activity. Identify opportunities to pilot new media formats, technologies, and partnerships in Norway-Iceland. Support elevation of overall media capability across the Norway-Iceland marketing team.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Media, Communications, Digital, Business, or related field.
• 6–8 years of media planning/buying or connections experience, preferably in FMCG or agency environments.
• Strong understanding of the media landscape in Norway-Iceland, including digital, programmatic, social, and datadriven advertising.
• Experience managing media agencies and large media budgets.
• Strong analytical skills; able to interpret media performance data and optimise investments accordingly.
• Experience working crossfunctionally across brand, creative, commercial, and shopper teams.
• Strong communication and influencing skills; able to align partners and stakeholders.
• Ability to manage multiple projects simultaneously in a fastpaced environment.
• Comfortable working autonomously while integrating into a collaborative local team structure.

What We Can Do For You

• Impact: Shape how CocaCola brands connect with Local consumers across all media channels.
• Learning: Exposure to global and regional IMX expertise and cuttingedge media practices.
• Growth: Opportunity to strengthen Norway-Iceland’s media capability in a highly visible market role.
• Creative Collaboration: Work with worldclass agencies, platforms, and internal creative partners.

Confidentiality Notice

This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.

Skills:

• Agency Management
• Communication
• Connections Planning
• Creativity
• Digital Media
• Digital Signage
• Google Analytics
• Group Problem Solving
• Marketing Campaigns
• Marketing Strategies
• Microsoft Office
• Negotiation
• Paid Search Marketing
• Programmatic (Inactive)
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social Media
• Teamwork
• Videography
• Waterfall Model

Location(s)

Norway City/Cities: Lorenskog Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: October 19, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.