Senior Social Strategist

Havas Media Group Spain SAU; London; Hybrid; NOK 818,000 - 1,132,000; Full time

Job summary

Havas Play is seeking a Senior Strategist (Social) to lead social-first thinking across major client relationships and help shape our social and creator offer. The role requires immersion in culture, strong strategic rigour and the ability to translate business challenges into clear opportunities.

You will work with cross‑agency teams on new business, develop actionable briefs for Play creative teams, and help grow our social strategy capabilities while staying attuned to evolving platforms and

Responsibilities

• Champion social-first thinking and audience-centred approaches across client work, new business and internal initiatives.
• Maintain a strong understanding of contemporary culture, communities, behaviours and social platforms.
• Unearth and apply social and cultural intelligence to strategy and creative help brands participate credibly and effectively in culture.
• Translate business challenges into clear strategic questions and opportunities.
• Lead and contribute to the development of strategic workstreams across a diverse range of brands and rights holders.
• Develop robust strategic recommendations grounded in audience understanding, cultural insight and platform behaviour.
• Produce clear, inspiring and actionable briefs for Play creative teams.
• Identify emerging trends, shifts and opportunities relevant to client categories and audiences.
• Demonstrate an understanding of client business challenges and commercial objectives.
• Support senior team members in managing strategic relationships and opportunities for growth.
• Work with cross-agency teams on new client and new business opportunities, leading on social workstreams.
• Contribute to agency thought-leadership, marketing initiatives and new business opportunities when required.

Job description

Agency : Havas Play Job Description

About Havas Play At Havas Play, we build brands in culture. As an integrated culture marketing agency, we create culture-first 360 campaigns that sit in the space between traditional advertising and media - connected through culture, powered by partnerships, creators, talent, media and experiences.

Senior Strategist (Social)

About Havas Play At Havas Play, we build brands in culture. As an integrated culture marketing agency, we create culture-first 360 campaigns that sit in the space between traditional advertising and media - connected through culture, powered by partnerships, creators, talent, media and experiences.

The Opportunity

We are looking for a Senior Strategist (Social) to support strategic social-first thinking across major client relationships and help shape Havas Play’s offer across the social and creator landscape This is an exciting opportunity to be part of a growing social strategy team: We’re looking for someone immersed in social innovation and culturally fluent, with a strong sense of strategic rigour to bring fresh thinking to the team.

Core Responsibilities

• Champion social-first thinking and audience-centred approaches across client work, new business and internal initiatives.
• Maintain a strong understanding of contemporary culture, communities, behaviours and social platforms.
• Unearth and apply social and cultural intelligence to strategy and creative help brands participate credibly and effectively in culture.
• Translate business challenges into clear strategic questions and opportunities.
• Lead and contribute to the development of strategic workstreams across a diverse range of brands and rights holders.
• Develop robust strategic recommendations grounded in audience understanding, cultural insight and platform behaviour.
• Produce clear, inspiring and actionable briefs for Play creative teams.
• Identify emerging trends, shifts and opportunities relevant to client categories and audiences.
• Demonstrate an understanding of client business challenges and commercial objectives.
• Support senior team members in managing strategic relationships and opportunities for growth.
• Work with cross-agency teams on new client and new business opportunities, leading on social workstreams.
• Contribute to agency thought-leadership, marketing initiatives and new business opportunities when required.

Expectations

Strategic Craft

Produces strategic thinking that is insightful, clear and commercially relevant. Connects audience understanding, cultural insight and business objectives effectively. Frames problems and opportunities in ways that unlock creative and social solutions. Owns the development of a strategic point of view on social ecosystems.

Culture & Social Expertise

Demonstrates strong judgement around brand participation in culture. Maintains a strong understanding of creator ecosystems, online communities and platform-native behaviour. Uses social intelligence and audience signals to identify emerging cultural opportunities and shifts. Demonstrates strong judgement in how brands engage with creators, communities and culture in credible and relevant ways. Understands how subcultures, fandoms and interest-based communities shape conversation and influence behaviour.

Collaboration & Leadership

Supports the wider agency in strengthening its social, influencer and culture-led strategy capabilities. Builds strong working relationships across disciplines and teams in Play and beyond. Manages workstreams with multiple collaborators and stakeholders. Supports and develops junior team members: knowledge-sharing, upskilling and coaching.

Measurement & Effectiveness

Define success frameworks and KPIs that connect activity to brand and commercial outcomes. Work with client, creative, data and insight teams to ensure delivery against strategic objectives. Use campaign performance and learning to continuously refine and evolve strategy.

Personal Qualities

Strategic, curious and culturally engaged. Creatively ambitious with strong judgement. Collaborative, generous and team-oriented. Clear and persuasive communicator, able to simplify complexity. Passionate about creating effective work that earns attention and drives impact.

Working Arrangements

Office presence: 3 days per week with the Havas Play team.

Travel: Occasional travel for client meetings and events.

Why Join Havas Play?

This is an opportunity to join an agency built around creativity that drives impact, and to play a leading role in shaping how brands win in culture. You will work with ambitious clients, talented collaborators and a team that values smart thinking, strong partnerships and exceptional work.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

About Us

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor‑made, meaningful, innovative and entertainment‑oriented solutions that support them in their positive transformation.

Life at Havas

We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore.

Havas Media Network

We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience - in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences.

Havas Creative Network

At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients.

Havas Health

Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.