Media Planner & Buyer

XXL Sport & Villmark; Oslo; On-site; NOK 600,000 - 800,000; Full time

Benefits offered by this job

Nordic market exposure

Performance-driven environment

Job summary

XXL Sport & Villmark is seeking a hands-on Media Planner & Buyer to plan, buy and optimize paid media across Nordic markets. You will work with creative, ecommerce, CRM and local teams to target the right customers across digital channels and ensure campaigns run smoothly from planning to optimization.

The role requires 3+ years in media planning/buying, strong analytical skills, and English fluency with Nordic language knowledge a plus.

Qualifications

• 3+ years of experience in media planning and buying.
• Hands-on experience with paid social and programmatic media.
• Fluent in English; Scandinavian language a plus.
• Experience with DV360, The Trade Desk, Campaign Manager 360, Bannerflow, GA4, Looker Studio or Power BI.

Responsibilities

• Plan, buy and optimize media across paid digital channels.
• Collaborate with creative, commercial, ecommerce, CRM and local market teams.
• Analyze campaigns and turn data into recommendations.
• Coordinate assets with internal teams and external partners.
• Stay up to date on digital media developments.

Skills

Media planning

Paid social

Programmatic

English fluency

Cross-market experience

Education

Bachelor’s degree

Tools

DV360

The Trade Desk

Campaign Manager 360

Bannerflow

GA4

Looker Studio

Power BI

Job description

Plan, buy, and optimize paid media campaigns across digital channels, managing budgets and analyzing performance for Nordic markets.

• At least 3 years of experience in media planning and buying
• Hands-on experience with paid social and programmatic media
• Fluent in English; proficiency in a Scandinavian language is an advantage
• Experience with DV360, The Trade Desk, Campaign Manager 360, Bannerflow, GA4, Looker Studio or Power BI is an advantage
• Relevant bachelor's degree or equivalent practical experience
• Hands-on media work across multiple markets and channels
• High degree of responsibility and opportunity to influence media activities

Are you experienced in digital media and know how to turn commercial objectives into campaigns that deliver results?

We are looking for a hands-on, analytical Media Planner & Buyer to join our team and strengthen how XXL plans, executes, and optimizes paid media across our Nordic markets.

As our Media Planner & Buyer, you will plan, buy, and optimize media across paid digital channels. You will work closely with our creative, commercial, e-commerce, CRM, and local market teams, as well as external agencies and partners, to make sure we reach the right customers, in the right channels, at the right time.

This is an operational role where you will combine media planning with day-to-day campaign execution, performance analysis, and continuous optimization.

What will you be doing?

Develop media plans based on commercial objectives, target audiences, budgets and KPIs

Plan and buy media across digital channels, including paid social, programmatic, video and display

Set up, launch, monitor and continuously optimize campaigns across relevant platforms

Manage budgets, targeting, bids, frequency and placements to maximize campaign performance

Coordinate campaign assets and paid social content together with creative, commercial and local market teams

Analyze campaign performance and turn data and insights into clear recommendations and improvements

Collaborate closely with internal teams, agencies and external partners to ensure campaigns are delivered on time and according to plan

Stay up to date on developments within digital media, social platforms, measurement, and advertising technology

Who are you?

We are looking for someone with at least 3 years of experience within media planning and buying. You are comfortable working directly in digital advertising platforms and have experience taking campaigns from planning and setup through to optimization and evaluation.

You have a strong commercial mindset and understand how media investments can support both brand and business objectives. You are analytical and structured, but also proactive and comfortable working in a fast-paced environment with multiple campaigns and stakeholders.

We also believe you have:

A relevant bachelor's degree or equivalent practical experience

Hands-on experience with paid social and programmatic media

Experience translating commercial objectives into media plans, budgets and measurable KPIs

A good understanding of targeting, reach and frequency, tracking, attribution and cross-channel measurement

Experience using campaign and e-commerce data to identify optimization opportunities

Strong communication and collaboration skills

Fluency in English, both written and spoken, with proficiency in a Scandinavian language considered an advantage.

Experience from retail or e-commerce is an advantage, as is experience with platforms and tools such as DV360, The Trade Desk, Campaign Manager 360, Bannerflow, GA4, Looker Studio or Power BI.

What can XXL offer?

At XXL, you will become part of an ambitious Nordic organization where we work together to create great customer experiences and make sports and outdoor activities accessible to everyone.

You will have the opportunity to work hands-on with media across multiple markets and channels, with a high degree of responsibility and the opportunity to influence how we develop our media activities going forward.

• Digital annonsering
• Paid Media
• Paid Social
• Programmatic advertising