Country Manager Norway

Li Auto; Oslo; On-site; NOK 2,000,000 - 4,200,000; Full time

Job summary

Li Auto is seeking an experienced Country Manager to lead its Norwegian operations under an importer/distributor framework. You will be the primary bridge between Li Auto's global vision and the local market, shaping the annual commercial strategy and aligning with the importer for a premium brand experience.

You will drive GTM execution, achieve sales and market share targets, and ensure CI and Sales Standards are implemented.

Qualifications

• 10+ years of executive leadership in automotive OEMs or premium EV brands.
• Deep importer/distributor expertise within the Norwegian automotive ecosystem.
• Proven success in early market entry and brand launches.
• Strong commercial acumen and ability to influence C-level partners.
• Fluent in English and Norwegian; Nordic language skills are a plus.

Responsibilities

• Act as primary OEM representative, managing the relationship with the Norwegian importer.
• Lead localized GTM strategy with importer to launch and scale the Li Auto brand.
• Drive wholesale and retail targets and monitor high-level KPI performance.
• Oversee Li Auto CI and Sales Standards rollout across the market.
• Provide strategic market insights and regulatory updates to HQ.
• Ensure customer satisfaction mechanisms are implemented via the importer and act as escalation point.

Skills

Executive leadership

Importer/Distributor experience

Market entry

Negotiation

Bilingual English & Norwegian

Job description

We're a leading Chinese new energy vehicle company that designs, develops, manufactures, and sells premium smart electric vehicles (EVs). Through product, technology, and business model innovation, we provide families with safer, more comfortable, and more convenient products and services.

About the role: The Country Manager will hold full executive responsibility for Li Auto's business in Norway. Aligning with our strategic direction to operate through an Importer/Distributor model, you will be the primary bridge between Li Auto's global vision and the local market. The Country Manager is responsible for achieving our commercial goals in Norway by developing the annual commercial strategy, fostering a robust and highly effective partnership with our chosen national importer, and ensuring rapid market penetration while delivering an uncompromising premium brand experience.

Key Objectives & Responsibilities:

• Strategic Partnership Management: Act as the primary OEM representative, steering and managing the relationship with our Norwegian importer to align with Li Auto’s sales, marketing, and aftersales standards.
• Go-To-Market Execution: Spearhead the localized Go-to-Market (GTM) strategy in close collaboration with the importer to secure a successful brand launch and rapid scale-up.
• Performance & Target Achievement: Steer the importer to achieve assigned wholesale and retail commercial targets. Monitor high-level funnel management KPIs and collaborate on actionable performance improvement plans.
• Brand & CI Governance: Oversee the strategic rollout of Li Auto’s Corporate Identity (CI) and Sales Standards across the market, ensuring the importer executes the premium customer journey flawlessly.
• Market Intelligence: Provide strategic market insights, competitor benchmarking, and local regulatory updates to HQ to support long-term business planning.
• Customer Excellence: Ensure Customer Satisfaction (NPS) mechanisms are effectively implemented by the importer and act as the escalation point for critical customer feedback.

Key Results:

• Successful onboarding and operational readiness of the Norwegian importer.
• Achievement of annual sales, volume, and market share targets.
• P&L oversight and optimal allocation of regional OEM marketing/support budgets.

Required skills, qualifications and experience:

• 10+ years of progressive executive leadership experience within the automotive industry, specifically within established OEMs or premium/luxury EV brands.
• Importer/Distributor Expertise: Deep understanding of the Norwegian automotive ecosystem, with proven experience in managing or operating within an Importer/Distributor business model.
• Demonstrated success in "0-to-1" market entry phases, successfully launching new automotive brands is highly preferred.
• Strong commercial acumen, exceptional negotiation skills, and the ability to influence C-level stakeholders at partner organizations.
• Fluent in English and Norwegian; proficiency in another Nordic language is a strong plus.