Head of Content Marketing

Appfarm; Oslo fylke; On-site; NOK 900,000 - 1,300,000; Full time

Benefits offered by this job

Own content strategy

Direct line to sales

Collaborative culture

Job summary

Appfarm is seeking a Head of Content Marketing to sharpen our market position and drive commercial impact across international growth. You will translate customer stories into compelling content that demonstrates what can be built on our AI-powered platform and how it solves real business problems.

You will own content strategy, shape messaging, and lead campaigns across markets, coordinating with Sales, Success and external agencies while reporting to the Head of Marketing.

Qualifications

• Solid B2B marketing experience in solution, product or content marketing.
• Strong writing and communication skills.
• Curious with ability to understand industries and explain solutions.
• Commercially minded with distribution and reuse mindset for content.
• Experience coordinating external agencies to deliver content.

Responsibilities

• Own the solution pages and target industry use cases on the website.
• Translate customer challenges into clear messaging for websites, sales materials and campaigns.
• Turn customer stories into content that inspires prospects and supports sales conversations.
• Lead the content plan for social channels and newsletters; manage external agencies.
• Run campaigns turning stories into case studies, demos and webinars; report impact to Sales & Success.
• Keep the company slide bank up to date in collaboration with Head of Marketing and leadership.

Skills

B2B marketing

Content marketing

Storytelling

ABM knowledge

Campaign planning

Strong writing

Agency coordination

Job description

• Sektor Privat

Own Appfarm's solution marketing, turning complex technology into compelling customer stories to drive international growth.

• Solid B2B marketing experience, ideally in solution, product, or content marketing
• Professional proficiency in English is required
• Experience from B2B SaaS, low-code, or enterprise software is a plus
• Knowledge of account-based marketing (ABM) is a plus
• Skilled at taking projects from idea to launch and coordinating external agencies
• Opportunity to grow with the company as they expand into new markets
• Real ownership of your area and a direct line to sales and leadership
• A collaborative, entrepreneurial culture with flexibility

Head of Content Marketing

As Appfarm enters its next phase of international growth, we’re looking for a Head of Content Marketing to sharpen our market position and drive commercial impact. You’ll help companies see what Appfarm could do for them by showing what our customers have already built, the problems those solutions solved, and how the same approach could work in their business. You’ll turn our complex technology into compelling customer stories that build awareness, generate demand, and help us win business across markets.

Appfarm’s AI-powered visual development platform enables enterprises to build and manage software faster and more securely, unlocking business value through powerful, scalable applications.

We take care of the technical infrastructure, from cloud hosting to databases and security, so our customers can focus on the problems they want to solve. By combining AI with visual development, we help organizations accelerate digital transformation and bring production-ready applications to life.

Founded in Norway in 2018, Appfarm now serves customers across Europe. With a team of 52, we’re gearing up for our next phase of international growth.

About the role

This is a new role, and you’ll own Appfarm’s solution marketing as we grow internationally, building on a strong base of customer stories and content. Our product marketing explains what the platform does. Your job is to show what companies can build with it, using real customer stories to show prospects what’s possible and help us win new business.

You’ll find the stories, shape them into content and make sure they reach the right people. You’ll own the content plan for our social channels and newsletter, manage the agencies that help us produce content, and run campaigns that turn one customer story into a case study, an interactive demo and a webinar. You’ll work closely with the Sales and Success, and make sure the content helps them in conversations with prospects.

You’ll report to the Head of Marketing and work closely with the Demand Generation Manager. You’ll have the autonomy to set your own priorities and decide how we tell the story of what can be built on Appfarm.

The role is based in Oslo, but we’re open to the right candidate based elsewhere.

What you will be doing

• Own the solution pages on our website, covering target industries and use cases where Appfarm solves real problems.
• Develop a deep understanding of our customers’ challenges across industries and translate that into clear solution messaging for the website, sales materials and campaigns.
• Work with Sales and Success to uncover compelling customer stories, show how Appfarm solves real business challenges, and turn those stories into content that inspires prospects and supports conversations with potential and existing customers.
• Create solution-focused one-pagers and sales materials that help Sales demonstrate what Appfarm can do for prospective customers.
• Lead the content plan for our social channels and newsletter, combining original content with relevant contributions from other teams.
• Coordinate external agencies to create, refine and improve solution-focused content.
• Plan and run campaigns across the UK and Nordic markets, taking projects from concept to execution. For example, turn a customer story into a case study, an interactive demo in Arcade and a webinar, then use the results to inform what comes next.
• Keep our company slide bank up to date and on-brand, in collaboration with the Head of Marketing and sales leadership.

What we're looking for

• Solid B2B marketing experience, ideally in solution, product or content marketing, with a track record of turning customer stories into content that wins business.
• Strong writing and communication skills, combined with a genuine interest in talking to customers and colleagues to uncover compelling stories.
• Curious by nature, with the ability to get to grips with customers’ industries and challenges and clearly explain how Appfarm solves them.
• Commercially minded, with a focus on what happens after publishing. You think about how content will be distributed, repurposed and used to drive results before you start creating it.
• Skilled at taking projects from idea to launch, coordinating colleagues and external agencies to make things happen.
• Comfortable working independently, setting priorities and advising the Head of Marketing and other stakeholders on where to focus.

It’s a plus if you have

• Experience from B2B SaaS, low-code or enterprise software.
• Familiarity with one or more of our target industries, such as construction, manufacturing or logistics.
• Exposure to international scale-up, or marketing across several markets.
• Hands-on experience with performance marketing, or collaboration with an external agency.
• Knowledge of account-based marketing (ABM).

Qualifications

• Professional proficiency in English is required. A Scandinavian language is a plus.

What we offer you

• The chance to shape how Appfarm tells the story of what can be built on our platform, building on a strong base of customer stories and content.
• Real ownership of your area, and a direct line to sales and leadership, so you can see how your work helps win business.
• A platform that solves real problems for companies in operational industries like construction and manufacturing, with customers who are happy to share their stories.
• The opportunity to grow with Appfarm as we expand into new markets.
• A collaborative, entrepreneurial culture with a flat structure and flexibility.