Global B2B Marketing Lead for Data Security & AI

Infotechtion AS; Kristiansand; Hybride; NOK 750 000 - 1 100 000; Plein temps

Avantages offerts par ce poste

HubSpot (Software)

Marketing Automation

Résumé du poste

Infotechtion is seeking a hands-on Marketing Manager to lead and execute our global marketing activities, building market awareness and demand for i-ARM and Microsoft Purview services.

This role blends strategy with delivery across content, campaigns, events, digital channels and marketing operations, working with leadership, sales, consultants, Microsoft and partners to position i-ARM and our Purview services and generate qualified opportunities.

Qualifications

• Experience owning and delivering B2B marketing activities
• Strong English writing and editing skills
• Practical knowledge of content marketing, digital campaigns, events, SEO and performance measurement
• Experience with HubSpot or a comparable CRM/marketing automation platform
• Flexible working arrangements and professional development opportunities

Responsabilités

• Own and execute the annual marketing plan, priorities, calendar and budget
• Develop campaigns that create awareness, engagement and qualified sales opportunities
• Lead content development across thought-leadership, customer stories, solution briefs, webinars and social channels
• Manage Infotechtion’s digital presence (website, LinkedIn, etc.) with consistent messaging
• Plan and support conferences, webinars, roundtables and co-marketing activities with partners
• Run marketing automation, email campaigns, segmentation and lead-nurturing workflows
• Collaborate with sales to improve follow-up, lead management and pipeline visibility
• Use SEO, analytics and performance data to improve reach, conversions and ROI
• Coordinate external designers, agencies and suppliers while maintaining brand/editorial standards
• Experiment responsibly with AI-supported marketing tools to improve efficiency without compromising quality

Connaissances

B2B marketing

Content marketing

Digital campaigns

SEO

Events

Marketing analytics

HubSpot

Formation

Higher education in marketing/communications/business

Outils

HubSpot

Description du poste

Infotechtion is seeking a hands-on Marketing Manager to lead and execute our global marketing activities, building market awareness and demand for i-ARM and Microsoft Purview services.

This role blends strategy with delivery across content, campaigns, events, digital channels and marketing operations, working with leadership, sales, consultants, Microsoft and partners to position i-ARM and our Purview services and generate qualified opportunities.