Digital Marketing & CRM Specialist

ROEST; Oslo; Hybrid; NOK 600,000 - 800,000; Full time

Job summary

A leading coffee technology company in Oslo is looking for a Digital Marketing & CRM Specialist. This hands-on role involves managing paid media campaigns, optimizing funnels, and utilizing HubSpot to drive leads. Ideal candidates will have 3+ years in performance marketing, expertise in paid ads, and a strong analytical mindset. This position offers opportunities for professional growth and participation in an Employee Share Options Program (ESOP).

Benefits

Flexible work arrangements

Professional growth opportunities

Travel to coffee events

Employee Share Options Program (ESOP)

Qualifications

• 3+ years in performance marketing or marketing operations.
• HubSpot certification and expertise.
• Experience managing significant Google Ads and Meta campaigns.

Responsibilities

• Manage paid advertising campaigns across Google Ads, Meta, and LinkedIn.
• Own HubSpot CRM and create automated workflows.
• Build and optimize landing pages and email campaigns.

Skills

Performance marketing

HubSpot expertise

Proven paid ads experience

Analytical and data-driven

Hands-on executor

Process-oriented

Job description

We're looking for a Digital Marketing & CRM Specialist who can do two things exceptionally well: drive demand through paid media (Google, Meta, LinkedIn) that efficiently converts prospects into leads, and build operational excellence through HubSpot mastery, marketing automation, and data‑driven optimization.

This is a hands‑on, execution role where you build campaigns, optimize funnels, clean data, create workflows, and report on performance. You'll be given clear strategic direction from our Head of Marketing, and your job is to make it happen with technical excellence.

What you'll do

• Manage paid advertising campaigns across Google Ads, Meta/Instagram, and LinkedIn, deciding how to allocate, when to scale, and when to cut.
• Own HubSpot CRM as the expert, administrator, and architect — organising leads, implementing lead scoring, creating lifecycle stages, and building automated nurture workflows.
• Build and optimize landing pages, email campaigns, forms, and conversion points across the website to improve performance.
• Track everything — campaign performance, channel attribution, conversion rates, and funnel metrics. Build dashboards for monthly and quarterly reporting.
• Coordinate with our SEO agency to implement technical recommendations and grow organic traffic.
• Test, measure, optimize — continuous A/B testing of ads, landing pages, emails, and forms to improve ROAS and conversion rates.

You're a Great Fit If You Have:

• ✅ 3+ years performance marketing or marketing operations — you've managed significant ad budgets and delivered results.
• ✅ HubSpot expertise — certified, deep knowledge of automation, workflows, and CRM.
• ✅ Proven paid ads experience — specifically Google Ads and Meta, with portfolio showing campaigns you've managed and results achieved.
• ✅ Analytical and data‑driven — comfortable with spreadsheets, dashboards, attribution modeling, A/B testing.
• ✅ Hands‑on executor — you build campaigns, write ad copy (short‑form), create landing pages, set up workflows yourself.
• ✅ Process‑oriented — you create systems, document processes, and build for scale.

Nice‑to‑haves:

• B2B experience — longer sales cycles, higher consideration purchases.
• SEO knowledge and CRO/landing page optimization experience.
• SQL or advanced analytics skills (BigQuery, data warehousing).
• Coffee industry knowledge (helpful but not required).

We are looking for:

• 📊 Data‑driven optimizer — you make decisions based on performance metrics. You enjoy dashboards, testing, and continuous improvement.
• 🔧 Hands‑on builder — you're comfortable executing in tools daily: building campaigns, creating workflows, setting up tracking, and optimizing performance.
• ⚡ Speed + iteration mindset — you test fast, learn quickly, and iterate. Done is better than perfect, but you still maintain high‑quality standards.
• 🎯 Results‑focused executor — you care about leads, conversion rates, and revenue.

Why join ROEST:

Join a company redefining coffee roasting technology, trusted by 1,000+ roasters in 70+ countries.

Help shape a brand that’s scaling from 70M NOK to 120M NOK in 2026.

Be part of a small, passionate team (20+ people) where your work has a visible global impact.

Enjoy flexible work arrangements, professional growth opportunities, and travel to coffee events.

Opportunity to participate in ROEST’s Employee Share Options Program (ESOP).

How to apply:

Please complete the form, answer the questions, and submit your CV.

Our vision is to improve coffee quality through innovation and technology. To achieve this, we are constantly looking at new ways to incorporate existing and new technologies.

Since 2018 we have sold over 500 roasters to more than 50 countries around the world. What started as a master thesis has turned into a fast‑growing, open‑minded company with an international team dedicated to improving coffee.

You can read an article about us here (in Norwegian): https://www.digi.no/artikler/norske-roest-har-knekt-koden-for-automatisert-kaffebrenning/512334