Chief Marketing Officer (CMO)

Omega Media; Oslo; On-site; NOK 2,000,000 - 3,000,000; Full time

Job summary

Viking Outdoor Footwear AS (VOF) in Oslo seeks a Chief Marketing Officer to own the Viking brand across markets, shaping expression, tone, identity and consistency. You will lead a small marketing team and drive the development of strategic campaigns and go-to-market initiatives in collaboration with Sales, Product and E-Commerce.

Fluent English is required and Norwegian or another Scandinavian language is strongly preferred.

Qualifications

• 10+ years of experience in brand or marketing roles.
• Proven ability to translate brand strategy into campaigns.
• Hands-on experience with digital channels: social media, content, influencer, and paid media.
• Strong leadership, energy and creativity.
• Fluent in English; Norwegian or another Scandinavian language strongly preferred.

Responsibilities

• Own the Viking brand across markets, tone, identity and consistency.
• Lead a small marketing team and drive campaign planning.
• Develop go-to-market packages and deliver to Sales.
• Collaborate closely with CSO and CPO and Sales, Product, and E-Commerce.
• Measure KPI progress and refresh brand platforms.
• Ensure brand protection across all touchpoints.

Job description

KONTAKTINFO

Viking Outdoor Footwear AS (VOF) is a leading international outdoor footwear brand founded in 1920 — with over 100 years of heritage. Headquartered in Oslo, Viking designs, develops, and sells premium footwear for children, juniors, and adults across more than 25 countries worldwide, including Scandinavia, Central and Eastern Europe, Japan, China, Canada, and the US. The company is privately held by Bertel O. Steen Kapital (BOSK), operates approximately 50 FTEs, and generates annual turnover in excess of NOK 500 million.

Viking sells through a broad multi-channel model with no own retail: pure-play e-commerce, footwear specialists, outdoor specialists, sporting goods chains, and a range of additional wholesale partners across its markets. Key product categories include rubber boots, thermo boots, outdoor shoes, and sandals — with a growing apparel segment. Viking holds the leading market position in Kids Kindergarten Footwear not only in Norway, but across Scandinavia.

The Chief Marketing Officer is responsible for building and protecting the Viking brand across all markets, ensuring impactful, consistent, and commercially effective marketing execution through physical, digital, and visual channels. The Chief Marketing Officer leads and energises a small, multi-disciplinary marketing team, translating brand strategy into tactical campaigns and go-to-market execution that drive commercial results together with Sales and Product.
CMO is part of Vikings Core Management Team (CMT)

WHAT ARE YOU GOING TO DO?

Key Responsibilities

Full ownership of the Viking brand — expression, tone, identity, and consistency across all markets

Responsible for building a strong brand and brand presence in all markets

Responsible for ensuring that the Viking Brand and its Trademark is always protected

Responsible for ensuring consistent brand tone and identity across all consumer touchpoints, in close partnership with Sales, Product, and the new E-Commerce function

Establish, lead, strengthen and motivate the marketing department

Main Tasks

Lead and energise a small, multi-disciplinary marketing team

Drive seasonal campaign planning and execution with clear creative ambition

Together with the Product team build strong consumer-driven marketing stories and product launches

Develop go-to-market packages and deliver them effectively to the Sales team

Strengthen trade marketing and retailer activation in partnership with Sales/CSO

Leverage digital media (social, content, influencer, paid) to build brand presence and relevance

Build KPIs and measure the progress of the brand and all activities

Establish and continuously refresh the brand and communication platform

Performance achievement and KPI reporting

Work in close collaboration with and be mutually reliant on a strong relationship with the CSO and the CPO

This is a doing role, not a directing role!

Approximate split:

20% Brand strategy and platform

40% Tactical campaign and content planning

40% Operational execution and team management

Competence

10+ years of experience in brand or marketing roles

Strong leadership skills and creative energy

Background from a consumer brand (outdoor, lifestyle, sport, or fashion) or a leading creative/brand agency — a combination of both is ideal

Proven ability to translate brand strategy into compelling, executed campaigns

Hands-on experience with digital channels: social media, content, influencer, and paid media

Good communication skills, both written and oral

Commercial instinct — understands the brand/sales relationship

Ability to be hands-on as well as strategic — this is a doing role, not a directing role

Fluent in English; Norwegian or another Scandinavian languages strongly preferred

High energy and creative drive — this person brings ideas, pace, and enthusiasm

Hands-on mentality — they will roll up their sleeves and produce, not just direct

Commercial instinct — they understand the relationship between brand and sales

Collaborative — they build bridges across Product, Sales, and E-Commerce

Structured executor — they can manage projects and deliver on deadline with limited resources

Geography & Language

Nordic candidate strongly preferred (Norway, Sweden, Denmark)

Must be willing to be Oslo-based (relocation support available)

Fluent English required; Norwegian or another Scandinavian language strongly preferred