Buyer

Workday; Norway; Hybrid; NOK 1,373,000 - 2,060,000; Full time

Job summary

A leading cloud applications provider is seeking a Sr. Manager Solution Marketing for the manufacturing industry. This role involves creating solution messaging, evaluating market shifts, and collaborating with sales and marketing teams. Candidates should have over 8 years of marketing experience, particularly in Cloud HCM and ERP, and a strong understanding of the manufacturing sector. This position offers competitive compensation and the opportunity to work in a flexible environment.

Qualifications

• 8+ years product/solutions/services marketing experience in Cloud HCM, WFM, and ERP space.
• 5+ years in manufacturing industry.
• Experience marketing and selling into the medium enterprise space.

Responsibilities

• Work with Sales and Marketing partners to create solution messaging for the manufacturing industry.
• Build strong relationships across Workday functional and regional teams.
• Develop buyer personas in manufacturing and solution content.

Skills

Product/Solutions/Services Marketing

Strong written and oral communication

Storytelling skills

Advanced PowerPoint skills

Knowledge of manufacturing industry trends

Education

BS/BA degree or equivalent work experience

Job description

Overview

Sr. Manager Solution Marketing- Manufacturing Industry

Your work days are brighter here. At Workday it all began with a conversation over breakfast. Our culture is driven by putting our people first and ensuring the happiness, development, and contribution of every Workmate is central to who we are. We foster an employee-centric collaborative culture that supports our people, communities, and the planet while remaining profitable.

About the Team
We are a diverse, highly motivated team passionate about creating and launching unique stories and content in the market. We strive to be a proactive and strategic force in Workday’s growth, helping accelerate industry solution adoption from customers and prospects alike. We are geographically dispersed, owning global solution marketing strategies in an upbeat, empathetic, and collaborative environment.

About the Role

Do you have what it takes to work with a team to drive the positioning, messaging, content, sales enablement, and sales tools development for Workday's enterprise cloud applications for the manufacturing industry? Are you a strategic problem solver capable of planning and implementing programs to drive awareness and accelerate customer demand at scale for an exciting and dynamic market? Are you a passionate customer storyteller?

Areas of responsibility will be:

• Work with Sales, Go to Market & Marketing partners to create solution messaging and positioning for the manufacturing industry with a focus on heavy/industrial manufacturing.
• Continually evaluate and evolve differentiated messaging to align with market shifts and devise innovative ways to equip sales, presales & marketing teams.
• Assess sales training requirements for new and existing industry and solution offerings; partner with sales enablement to define appropriate curriculum and secure necessary stakeholder support to implement effectively.
• Develop buyer personas in manufacturing and solution content for new and existing offerings.
• Partner with Global Campaigns (Demand Generation) to create compelling content focused on manufacturing throughout the marketing funnel.
• Design targeted manufacturing industry messages and content strategy.
• Support and scale sub-industries within manufacturing.
• Build strong relationships across Workday functional, global, and regional teams to drive awareness.
• Partner with customer advocacy to tell compelling manufacturing customer stories and successes.

About You

Basic Qualifications

• 8+ years product/solutions/services marketing experience in Cloud HCM, WFM, and ERP space
• 5+ years in manufacturing industry
• Experience marketing and selling into the medium enterprise space
• Strong written, oral communication, storytelling skills and persuasively presenting to varied audiences; Advanced PowerPoint skills
• Innovative solutions marketing professional with experience marketing to industries for Finance and HR solutions

Other Qualifications

• Passionate about manufacturing industry trends and how newer technologies can transform the industry.
• Passionate about how HCM and WFM SaaS software solutions are helping solve critical industry business issues.
• Lead iterative data-driven discussions with peer experts to drive recommendations.
• Manage complex interdependencies across highly matrixed projects/teams.
• Have a comprehensive understanding of product functionality, an intimate understanding of buyer aspirations and pain points, and familiarity with competitor products.
• Balance competing needs from multiple stakeholders; move forward positively amidst competing and shifting priorities.
• BS/BA degree or equivalent work experience

Compensation & Benefits

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants. Each candidate’s compensation offer will be based on multiple factors including geography, experience, skills, job duties, and business need.

• Primary Location: USA.CA.Pleasanton
• Primary Location Base Pay Range: $138,400 USD - $207,600 USD
• Additional US Location(s) Base Pay Range: $123,400 USD - $207,600 USD

Work Approach & Equal Opportunity

Our Approach to Flexible Work: With Flex Work we’re combining in-person time and remote work to deepen connections and maintain a strong community. We spend at least 50% of our time each quarter in the office or in the field with customers, prospects, and partners (depending on role). Those in remote roles may come together in offices for important moments.

Pursuant to applicable Fair Chance law, Workday will consider qualified applicants with arrest and conviction records. Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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