Overview
Tan Tock Seng Hospital
We seek a dynamic, team player and self-driven communications executive to help manage the website, social channels and key campaigns.
The qualified candidate should have prior experience with digital marketing, web and social media management with a strong understanding of SEO principles and UI/UX design thinking. He/she should have a good understanding of integrated communications and ensure consistent messaging across all digital platforms.
The ideal candidate is people-oriented and has a passion for creating and managing regular events for staff and patients in TTSH.
Responsibilities
Digital Marketing & SEO
- Collaborate with various parties for content based on current events, trends, and audience insights
- Implement SEO best practices including keyword research, on-page optimisation, and content optimisation
- Monitor website performance using available tools such as Google Analytics, etc
- Conduct regular website audits to identify technical issues and improvement opportunities
- Stay current with digital trends, SEO algorithm updates, and digital marketing best practices
- Respond to enquiries and requests
- Able to produce basic graphic design
- Conduct regular media monitoring and provide regular insights and improvements to optimise platforms for better engagement
Events Management
- Liaise with potential performing artists/organisations on marketing and event support for TTSH's Art of Healing programme and other events
- Source and handle external sponsorships
- Coordinate event planning and logistics with internal stakeholders
- Handle publicity campaigns and provide actual day event support
- Assist with guest lists, craft invitations and follow up with guest enquiries when required
- Craft surveys and manage feedback
Content Creation & Campaign Management
- Handles day-to-day execution of communications activities and campaigns
- Supports internal and external stakeholder relations and handles campaign enquiries
- Strong storytelling skills with an eye for engaging, audience-focused content
- Plan and manage content on social channels
- Able to work independently, manage multiple projects, and meet deadlines in a fast-paced environment
- Familiar with editing softwares and apps (Adobe/Canva/CapCut)
General
- A natural presenter with good interpersonal skills and great time management
- Passion for healthcare and public service
- Takes pride to deliver high quality work
- Assist RO in key projects when required and any other duties as assigned
Job Requirements
Qualifications
- BA in Communications, Marketing, Arts & Social Sciences preferred
- At least 2 years' experience in managing website, social media accounts, or SEO
- At least 1 year's experience in events management
Competencies
- Digital savvy: Proficient with web management platforms (SiteCore, SharePoint Online, etc), social media platforms, M365 suite
- Proficiency in production and post-production tools: Software like Adobe Suite, Canva, CapCut
- Creativity: A flair for storytelling, visual content, and engaging copywriting
- Strong professional demeanor and comfort in interacting with internal stakeholders and external contacts
- Ability to manage content calendars efficiently, multi-task and work within tight deadlines