[Vacancy] DEPT has a position for Team Lead Paid Search (SEA)

Marketing Report (een B2B nieuwsplatform voor marketeers); Rotterdam; Hybrid; EUR 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid work policy (2-3 days in office

24 vacation days per year

Learning & development programs

Health and wellness benefits

Job summary

DEPT in Rotterdam is looking for a Team Lead Paid Search (SEA) to guide a team of SEA specialists and drive client campaigns. You will develop strategies, mentor staff, manage multi-market campaigns, and collaborate with cross-functional teams to deliver measurable results.

You will be at the forefront of paid search, using data and automation to optimize campaigns, and you will communicate complex ideas clearly to clients and internal stakeholders.

Qualifications

• 5+ years of experience creating, managing and optimizing paid search & shopping campaigns.
• Experience mentoring teammates or a team of digital specialists.
• Strong knowledge of paid search platforms (Google Ads, Bing Ads).
• Proven track record of driving results and optimizing campaigns.
• Excellent analytical skills and ability to interpret data to drive campaign optimization.
• Fluency in English; Dutch would be a plus.

Responsibilities

• Develop and implement effective paid search strategies aligned with client objectives and target audience.
• Define expectations for the team and convey them clearly.
• Mentor team members to support growth and goals.
• Manage multi-market paid search and shopping campaigns for clients.
• Lean into automation and data, including AI, to improve performance.
• Monitor campaign performance, analyze data, and report findings to clients.
• Stay up-to-date with industry trends and best practices in paid search.
• Collaborate with cross-functional teams to ensure seamless execution of campaigns.
• Stay informed about changes in search engine algorithms and adjust strategies accordingly.
• Work collaboratively in a fast-paced, deadline-driven environment.

Skills

Leadership & mentoring

Analytical thinking

Communication

English proficiency

Dutch language (plus)

Independent working

Tools

Google Ads

Bing Ads

Job description

DEPT is directly looking for:

Team Lead Paid Search (SEA) - Rotterdam, Hybrid

DEPT® is a Growth Invention company built to help the world’s most ambitious brands growfaster. Operating at the intersection of technology and marketing, our 4,000+ specialists delivergrowth invention services across Brand & Media, Experience, Commerce, CRM, andTechnology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clientsinclude Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp andClimate Neutral since 2021.

Job purpose

Our Paid Search (SEA) consultants team is working on helping our clients developing and growing their online businesses. As a Lead you’ll be managing a team of SEA specialists ranging from junior to senior level. It’s your responsibility to make sure every member has what he or she needs to deliver their best work and that they grow professionally. You have the end responsibility for your team’s turnover. On top of that, you are aware of the client collaboration status of all team members and know when to interfere when needed. Last but not least, you have a vision on how the Paid Search landscape evolves and know how to anticipate on these developments.

Besides your Lead responsibilities, you’ll also be working on clients. Here you do not only run campaigns, but you also act as a business partner for our clients. This means that you’re thinking with the client and you’re consulting them based on marketing needs, challenging their goals, assessing feasibility and carrying on with a resolution.

This role requires a deep understanding of paid search, strategic planning, and a passion for driving results. The ideal candidate can manage and optimize paid search campaigns, collaborate with cross-functional teams, and provide strategic recommendations to clients.

You are a critical thinker and analytical problem solver, equally curious and creative. You have a strong command of paid search platforms, such as Google Ads and Bing Ads, and can effectively communicate complex ideas to clients and internal stakeholders. You have a track record of driving results and optimizing campaigns to meet client objectives. As a key member of the team, you will contribute to the growth and success of our clients’ digital campaigns.

What you'll do

• Being aware of the well-being, development and progress of its team members at all times;
• Being able to create valuable personal development plans together with its team members and offers structural guidance in order to help them achieve the goals that have been agreed on;
• Being able to define the expectations for the whole team and knows how to convey this well;
• Develop and implement effective paid search strategies that align with client objectives and target audience;
• Being able to spot client challenges together with the team member and knowing how to stimulate the team member to work towards a solution;
• Manage multi-market paid search and shopping campaigns for clients;
• Lean into automation and use of data within campaigns, including utilizing AI to improve performance;
• Monitor campaign performance, analyze data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement;
• Stay up-to-date with industry trends and best practices in paid search advertising;
• Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals;
• Stay informed about changes in search engine algorithms and adjust strategies accordingly;
• Ability to work collaboratively in a fast-paced, deadline-driven environment.

What you bring

• 5+ years of solid experience in creating, managing and optimizing paid search & shopping campaigns, preferably within a digital agency or similar environment;
• Experience in mentoring/guiding co-worker(s) or a team of digital specialists;
• Have a self-confident, competent and empathetic appearance with which you manage to convince colleagues as well as clients of your ideas;
• Strong knowledge of paid search platforms, such as Google Ads and Bing Ads;
• Proven track record of driving results and optimizing campaigns to meet client objectives;
• Excellent analytical skills and ability to interpret data to drive campaign optimization;
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders;
• Are analytical, flexible and can work independently;
• Can present complex results in clear and understandable language;
• Can communicate in English fluently (spoken and written), fluency in Dutch will be a considered as a big plus.
• Are located in the Netherlands and are ready to commute to our Rotterdam office few times a week.

We offer

• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.
• Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• You can discover even more employee benefits here.

Why DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

Diversity, equity & inclusion

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

www.deptagency.com