(Technical) Web Analyst

Yellowgrape; Amsterdam; On-site; EUR 45,000 - 55,000; Full time

Benefits offered by this job

25 vacation days plus 8% holiday allowance

Healthy lunch provided

Apple MacBook on loan

Gym membership

Job summary

Yellowgrape in Amsterdam is seeking a Technical Web Analyst to drive data-driven strategies for their diverse client portfolio. The ideal candidate will translate customer behavior into clear insights while collaborating closely with a talented team.

You'll create detailed tracking plans, analyze customer data, and provide insight-driven reports. You'll need 1-2 years of experience, proficiency in Google Analytics 4, and a strong analytical background. Enjoy a culture-driven environment with opportunities for personal growth and development.

Qualifications

• 1 to 2 years of experience as a web analyst or in a similar role.
• Proficient in Google Analytics 4 and Google Tag Manager.
• Experienced in building dashboards in Looker Studio.

Responsibilities

• Translate customer needs into strategic advice.
• Spot opportunities by analyzing customer behavior.
• Design and configure tracking plans.
• Set up and maintain Customer Data Platforms.
• Deliver informative reporting through dashboards.

Skills

Customer behavior analysis

Google Tag Manager

Google Analytics 4

Looker Studio

SQL

BigQuery

JavaScript

Analytical skills

Fluency in Dutch

Proficient in English

Job description

To be considered for this role, you must already live in the Netherlands. Unfortunately, we are not able to support relocation or applications from abroad.

At Yellowgrape, as a (Technical) Web Analyst, you are the key player in data-driven strategies, ensuring the entire customer journey of a diverse client portfolio becomes transparent.

Do you know better than anyone how to make online customer behavior measurable? Can you translate tons of data into clear, easy-to-understand insights? Then this could be the perfect job for you at Yellowgrape.

You will collaborate with a team of talented specialists and have plenty of room to experiment, innovate, and roll out your own ideas.

Together, you lay the foundation for scalable solutions that continuously surprise clients with valuable insights and smart analyses. You work closely with data consultants, web analysts, and data scientists to develop advanced solutions that increase efficiency and maximize the impact of marketing campaigns. At Yellowgrape, you get the chance to leave your mark on innovative projects and truly contribute to clients’ success.

What you'll love about this role

• Translate customer needs into strategic advice on smart use of data points;
• Spot opportunities by analyzing customer behavior, setting measurable goals, and developing data-driven strategies;
• Design and configure detailed tracking plans for web and app using tools like Google Tag Manager, Firebase, and Google Analytics;
• Provide developers with clear and practical implementation instructions;
• Set up and maintain Customer Data Platforms, including establishing the right measurement points;
• Deliver clear and informative reporting through dashboards in Looker Studio;
• Collaborate closely with UX, Performance, and Automation teams as well as directly with clients.

Why this role fits you

• 1 to 2 years of experience as a web analyst or in a similar role;
• Proficient in Google Analytics 4 and Google Tag Manager, including creating measurement plans and setting up events and conversions;
• Experienced in building dashboards and reports in Looker Studio or similar tools;
• Skilled at integrating data from multiple sources such as CRM and e-commerce platforms into a unified customer view;
• Curious about cookieless tracking, privacy laws (GDPR), and their impact on data collection and analysis;
• Strong analytical skills with the ability to present insights clearly and visually to colleagues and clients;
• Knowledge of BigQuery, SQL, and JavaScript is a plus;
• Proactive, independent, and asks questions when unsure;
• Enjoys a fast pace, is flexible, and thrives on variety;
• Fluent in Dutch (written and spoken) and proficient in English;
• Motivated to work in a culture-driven organization.

What you can expect from us

• You’ll work from our cozy office in Amsterdam or Berlin, both located in the vibrant heart of their cities;
• Through our exchange program, you can temporarily switch between Berlin and Amsterdam, a unique opportunity to combine culture and work experience;
• You’ll have space to take on responsibility, earn trust, and the freedom to take initiative;
• We coach you in both personal growth and skill development, helping you get closer to your full potential every day;
• You’ll work with the TMA Talent Management program, where your innate drives and talents are used to empower you daily;
• There are plenty of training opportunities to keep growing in your field;
• You’ll receive a fair and transparent salary based on the Baarda remuneration model, aligned with your contribution;
• Amsterdam: 25 vacation days plus 8% holiday allowance;
• Berlin: 28 vacation days;
• You’ll get an Apple MacBook on loan for your daily work;
• Travel allowance and a pension scheme, depending on your location (Amsterdam or Berlin);
• Every day, enjoy a fresh, healthy lunch at the office;
• Great coffee? It comes from a local Amsterdam roastery, artisan roasted and always fresh;
• Stay fit with our gym membership or join in via the bike plan;
• We are a certified "Excellent Workplace" by 2DAYSMOOD and proud of it;
• Friday afternoon drinks, parties on the Yellowgrape boat and inspiring team outings create connection and fun;
• We work according to our own holacratic way: the Yellowcratie. This means lots of autonomy, clear roles and collaboration based on trust instead of hierarchy.