Team Lead Engagement & Retention

Chordify; Utrecht; Hybrid; EUR 59,000 - 78,000; Full time

Benefits offered by this job

Pension scheme

Daily free lunch, snacks, and drinks

Lease bike program

OpenUp mental health support

Flexible working hours

Job summary

Chordify seeks a Team Lead for Engagement & Retention in the Netherlands. You will lead a 9-person, cross-functional team across marketing, product, and user research to build habits and keep users engaged with Chordify.

You’ll partner with the Product Owner to craft quarterly strategy, coach team members, and translate data into concrete experiments and roadmaps. This role blends leadership with analytics and strategic influence.

Qualifications

• Extensive experience in marketing, product, user research, or commerce.
• Solid background in B2C or subscription-based environments.
• Located in the Netherlands.

Responsibilities

• Lead and coach a multi-disciplinary team of 9 people focused on engagement and retention.
• Co-create the 4-quarter rolling strategy for the E&R team with PO and leadership.
• Own team dynamics and growth, ensuring the right people are in the right roles.
• Advise Chordify's leadership on E&R topics with a business perspective and product insight.
• Analyze user behavior with the team and translate insights into experiments and roadmap items.
• Drive a culture of learning by testing hypotheses and iterating on results.
• In the first 100 days, map the current E&R state and draft a quarterly roadmap.

Skills

Commercial mindset

Leadership

Strategic planning

Data analysis

User behavior

B2C / subscription

Netherlands location

Tools

A/B testing

Job description

At Chordify we're looking for a Team Lead to lead our Engagement & Retention circle.

• Utrecht / Groningen, the Netherlands
• A fulltime contract which means you work between 32-40 hours a week, your choice
• To work at either our Utrecht or Groningen office and, if you want, partially from home

About the job

Our mission at Chordify is to make it as easy as possible for musicians of all skill levels to learn to play their favorite music.

As Team Lead of our Engagement & Retention team, you'll be leading a multi-disciplinary team of around 9 people on one of Chordify's most important challenges: keeping our users engaged and coming back. That means building habits, creating stickiness, and making sure that once someone discovers the joy of playing music with Chordify, they keep doing it.

This is a leadership role with real strategic weight. You'll work closely with the Product Owner to co-create the quarterly direction for E&R. You bring the industry knowledge and business perspective, and together you turn that into a clear roadmap. You'll coach and develop your team members and you're comfortable challenging them and holding them accountable when it matters. You'll also you dig into user behavior together, and advise Chordify's leadership on all things E&R.

The biggest E&R challenge: Chordify has a great product, but turning casual visitors into habitual learners takes more than good features. It takes deep understanding of user behavior, smart experimentation, and a team that stays motivated even when results move slowly. If that sounds like an exciting puzzle rather than a red flag, this role might be exactly right for you.

You’ll thrive here if you:

• Have extensive experience in a relevant field such as marketing, product, user research, or commerce. With a solid background in B2C or subscription-based environments.
• Know what makes people engage and come back and creates clarity where there is none.
• Naturally look a few quarters ahead and create strategy together with others.
• Are comfortable working with data, KPIs, and stickiness metrics and are curious enough to go deeper when the numbers raise questions.
• Are located in the Netherlands.

Nice-to-haves:

• Have experience with an app or edtech environment
• Hands-on experience with A/B testing, lifecycle marketing, or behavioral nudges
• Experience setting up or improving engagement and retention frameworks from scratch

Why join us?

• A bunch of friendly, open, caring people, from a variety of cultural and professional background
• Agile principles in most of our day-to-day work
• Real impact for everyone, without micromanagement
• We love music!

How we work

We trust you to use your expertise, make decisions, and take ownership of your work. In return, we expect you to take your accountabilities seriously. Yourself included.
Collaborate with your colleagues, and hold each other accountable for what we have agreed to achieve.None of this works without direction. We set clear goals, near and far, so everyone's work points the same way. You always know what's your responsibility, what belongs to someone else, and how your work contributes to Chordify's success.

You will

• Bring a commercial mindset: where do users drop off, what creates habits, and what can we do differently?
• Lead and coach a multi-disciplinary team of 9 people focused on engagement and retention.
• Co-create the 4-quarter rolling strategy for the E&R team together with your PO and team. You bring the business perspective, your PO brings the product perspective.
• Own team dynamics: make sure the right people are in the right place and growing in the right direction.
• Act as an advisor to Chordify's leadership and strategy team on E&R topics.
• Analyze user behavior together with your team and translate insights into concrete experiments and roadmap items.
• Drive a culture of learning within the team: test hypotheses, reflect on results, and stay curious about what's actually moving the needle.

In the first 100 days, you'll get deep into the current state of E&R at Chordify. Understanding the metrics, the team, the existing initiatives, and the gaps. By the end of that period, we expect you to have a clear picture of the challenges ahead and a draft roadmap for the coming quarters.

Over your first year, you'll fully own the people leadership of the E&R circle and become a strong co-driver of its strategy. You'll grow into a trusted voice in Chordify's broader strategic conversations. If you're successful here, there's room to grow further on a strategic level within the company.

You get

• A gross monthly salary of €5329 to €7000 (excluding 8% yearly holiday allowance) depending on your skills, expertise, and experience
• A fulltime contract which means you work between 32-40 hours a week, your choice
• Flexible working hours
• To work at either our Utrecht or Groningen office and, if you want, partially from home
• A pension scheme
• A daily free lunch, snacks, and drinks
• The possibility to take part in our lease bike program
• A budget each year to spend on anything music related
• To be part of an international team of music lovers
• To enjoy after-work drinks or jam-sessions in the office with fellow Chordifyers whenever you feel like it
• To make music during work
• To trade public holidays for other days that are important to you
• To focus on your mental health through OpenUp