Strategy & Commercial Product Manager

CPS Case Packing Systems; Netherlands; On-site; EUR 90,000 - 125,000; Full time

Job summary

CPS Case Packing Systems seeks a Strategy & Commercial Product Manager to translate market intelligence into a unified product and market roadmap. You will partner with the Managing Director and Management Team to sharpen strategy and ensure executable plans across products, teams, and operations.

In this pivotal role you turn insights into actionable roadmaps, shape how we operate, and support marketing with strategic content and real-world use cases.

Qualifications

• 5–10 years of experience in a product, commercial, or strategy-related role.
• Experience in a technical or industrial environment is preferred.
• Proven ability to convert outside-in market information into concrete roadmaps.

Responsibilities

• Build the product & market roadmap from outside-in insights.
• Write and vet the company strategy with leadership.
• Guide organizational evolution towards standardized ways of working.
• Shape CPS's market presence with strategic input and use cases.

Job description

CPS develops smart, high-performance case packing solutions for demanding industries. We are a globally operating company with our headquarters in Stramproy and our own entities in Australia and the US. The company is built on strong engineering expertise, a solid market position, and years of experience.We are proud to be part of the XANO Group, a Swedish investment firm with a portfolio of aligned companies centered around packaging and supporting businesses. This partnership gives us solid backing and international support for sustainable growth.We already have a lot in place: strong products, deep application knowledge, and a clear business plan. The next phase is not about creating more plans — it is about bringing focus, alignment, and execution across the organization. To make fact-based decisions, we require "outside-in" market information translated into a clear strategy and actionable roadmaps.

The Role

We are looking for a Strategy & Commercial Product Manager whose primary focus is to translate outside-in market intelligence into a clear, unified product & market roadmap.

You report directly to the Managing Director.

In this pivotal role, you will work closely with the Managing Director and Management Team to write, vet, and sharpen our overarching strategy—defining both what we focus on and how we do it across products, teams, and daily operations. You will take our existing plans, concepts, and market insights, bring them into sharp focus, and ensure they are fully executable. This is an active, influential position for a strategic builder who wants to define our trajectory and help teams move forward with total clarity.

What You Will Be Doing

Your responsibilities center on turning market dynamics into clear organizational direction, balancing high-level roadmapping with structured operational execution.

• #1 Build the Product & Market Roadmap: Your core priority is to gather and synthesize outside-in market, customer, and competitor insights, translating them directly into a clear, forward-looking product and market roadmap.
• Write & Vet the Strategy: Work hand-in-hand with leadership to shape, pressure-test, and refine a business strategy that defines both what we build and how we perform, ensuring all tracks are supported by practical business cases.
• Guide Organizational Evolution: CPS is evolving towards a more scalable way of working with increased standardization. You will help guide this structural transition practically, ensuring strategic decisions smoothly translate into daily engineering and commercial operations.
• Shape Our Market Presence: Act as a key contributor to how we position CPS to the outside world. You will support marketing by providing valuable strategic input, content concepts, and real-world application use cases.

Who You Are

• You have around 5–10 years of experience in a product, commercial, or strategy-related role, ideally within a technical or industrial environment.
• You possess a strong track record of converting outside-in market information into concrete, successful product roadmaps.
• You are a strategic thinker who is comfortable writing and vetting business strategy, but you are also pragmatic enough to enjoy making those plans operational.
• You communicate effortlessly across structural boundaries, translating complex ideas into clear direction for engineers, commercial teams, and executives alike.
• You take full ownership, bring people together, and are driven by seeing strategic plans realized in practice.

What Success Looks Like

In this role, success means that outside-in insights successfully dictate our path forward. We have a highly visible, data-driven product & market roadmap that aligns the entire organization.

The strategy is thoroughly vetted, creating absolute clarity on both what we do and how we do it. This results in less noise, more consistent decision-making, and a sharper market presence well-supported by clear application cases. Ultimately, plans are no longer just discussed—they are executed with precision.

Why Join CPS

CPS is a company with strong foundations and immense global potential. This role gives you the unique opportunity to play a defining part in our next growth phase:

• From outside-in to a clear product & market roadmap.
• From strategic vision to defining the 'what' and the 'how'.
• From plan to performance.

We are looking for someone who wants to build, align, and make a real impact within a growing and evolving organization.