Staff Market Intelligence Researcher

Super; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Medical / Health Insurance

Open Annual Leave

Employee Assistance Programme

Training & Learning Development

Job summary

Super is building an AI-native research function to continuously generate insights at speed across Europe and LATAM. This Staff Market Intelligence Researcher role sits across Marketing Intelligence and Performance & Analytics, delivering high-quality consumer and market intelligence to drive commercial outcomes.

You will design AI-driven research systems, run scale interviews and qualitative analyses, and develop automated pipelines for intake, sampling, analysis, and delivery.

Qualifications

• 6–9 years in consumer insights or market research with strong mixed-methods expertise.
• Proven experience building and running AI-augmented research workflows at scale.
• Track record of operating in high-throughput, fast-paced environments.
• Strong quantitative skills across survey design, sampling, and analysis.
• Solid qualitative expertise including moderation, discussion design, and synthesis.
• Experience with brand tracking or continuous measurement systems.
• Commercial acumen — ability to connect insights to business outcomes.

Responsibilities

• Design and operate AI-native research systems at speed and scale across marketing intelligence and analytics.
• Own and triage research requests from across the marketing organisation and deliver insights within two weeks.
• Translate findings into clear, actionable recommendations for marketing teams.
• Build and maintain an always-on consumer & brand intelligence system with pulse surveys and sentiment data.
• Deploy automated competitors intelligence and synthesize signals into briefings.

Tools

Brandwatch

Klue

Quantilop

Crayon

AI research platforms

Job description

We are on a mission to pioneer the world’s next era of play. As we grow across Europe and Latin America, we’re building The Playstack - the technology powering the next generation of sports, gaming, and fan experiences. Join us, and help make it the most widely used platform in the world! From operations, to marketing, to product, we are looking for talented people who will shape how millions of customers play, watch, and connect every day.

Traditional market research is built around studies. This role is not. At Super, we are building an AI-native research function where insight is not delivered in isolated projects, but generated continuously through systems.

As a Staff Market Intelligence Researcher, your primary tool is AI — not as a shortcut, but as the infrastructure through which research happens.

You will design and operate research systems that produce high-quality consumer and market intelligence at a speed and scale that traditional agency models cannot match. This is a hands-on, high-impact individual contributor role sitting across Marketing Intelligence and Performance & Analytics, connecting consumer understanding directly to commercial outcomes whilst building the workflows, tools, and infrastructure that make this possible.

What The Role Involves

Building AI-native research systems

• Design and run AI-moderated qualitative research at scale, including interviews, concept testing, and exploratory qual.
• Build repeatable workflows: survey pipelines, social listening synthesis, and competitive monitoring agents.
• Use LLMs to analyse large volumes of unstructured data such as app reviews, transcripts, and customer feedback.
• Implement validation frameworks to ensure AI outputs are reliable and decision-ready.
• Optimise every workflow for speed, with most outputs delivered in days, not weeks.

Delivering high-throughput insight

• Own and triage research requests from across the marketing organisation.
• Deliver insights within a two-week maximum turnaround, often faster for urgent needs.
• Translate findings into clear, actionable recommendations for marketing teams.
• Run both synthetic-first validation and targeted human research where required.

Owning always-on consumer & brand intelligence

• Operate a continuous brand intelligence system covering pulse surveys, sentiment, and social data.
• Maintain and evolve consumer segmentation frameworks.
• Conduct deep qualitative research for complex or high-stakes questions.
• Build and manage a structured, searchable insights library.

Building automated competitive intelligence

• Deploy automated agents to track competitor activity across ads, pricing, hiring, product, and media.
• Synthesise signals into regular, decision-oriented competitive briefings.
• Interpret what competitor activity means — not just what happened.

Developing AI research infrastructure

• Own the AI research tool stack: evaluation, integration, and governance.
• Create automated pipelines for intake, sampling, analysis, and delivery.
• Establish best practices for responsible, rigorous AI-assisted research.
• Stay ahead of emerging methodologies such as synthetic research, agentic workflows, and multimodal analysis.

Connecting insight to commercial impact

• Partner with analytics to explain performance trends through consumer understanding.
• Feed insight into campaign development — not just post-campaign evaluation.
• Contribute to leadership-level marketing intelligence reporting.

What We Are Looking For

• 6–9 years in consumer insights or market research with strong mixed-methods expertise.
• Proven experience building and running AI-augmented research workflows at scale.
• Track record of operating in high-throughput, fast-paced environments.
• Strong quantitative skills across survey design, sampling, and analysis.
• Solid qualitative expertise including moderation, discussion design, and synthesis.
• Experience with brand tracking or continuous measurement systems.
• Commercial acumen — ability to connect insights to business outcomes.
• Background in fast-moving digital consumer businesses such as gaming, e-commerce, or fintech.

Nice to have

• Experience in gaming, sports betting, or high-LTV consumer sectors.
• Familiarity with tools such as Brandwatch, Klue, Quantilop, Crayon, or similar.
• Experience with AI research platforms, such as AI-moderated interviews or qualitative synthesis tools.
• Exposure to synthetic research methods including AI personas and simulated respondents.
• Coding experience in Python or R for automation or analysis.
• Multi-market or international research experience.

What We Offer

• Medical / Health Insurance
• Open Annual Leave
• Employee Assistance Programme
• Training & Learning Development

Additional benefits vary by country and will be shared during the hiring process.

About Super

We are a global technology group, dedicated to building the future of entertainment and fan-centric experiences. With commercial markets in Brazil, Belgium, Poland, Romania, Greece and Serbia, and a network of offices across Spain, Croatia, Malta, Gibraltar, the Netherlands and the UK, we are a truly international organization. Our purpose at Super has evolved from sports and betting into creating the platform that stretches into the wider world of technology-driven entertainment. With a growing and diverse team of more than 5,000 people, we create immersive, responsible, and personalised experiences for millions of customers worldwide.

Shaping the Future of Play

Everything we do at Super is rooted in doing what is right: for customers, for each other, and for our long-term vision. Our Culture Manifesto is our North Star. It captures our purpose, mission, and the six core beliefs that shape how we think, make decisions, and act every day. Want to explore our culture in more detail? Visit our careers page: super.xyz/careers

Super is committed to the highest standards of compliance, safety, and responsibility. As such, we are active members of the International Betting Integrity Association (IBIA) and the European Gaming & Betting Association (EGBA).

At Super, we operate as a high-performing team. We hire and grow talent based on ability and potential, regardless of background and identity because we know diverse perspectives, drive better performance.