Sr Retail Marketing Manager - HOKA

Deckers Brands; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Bonuses

Holiday entitlement

Career development

Job summary

Deckers Brands in Amsterdam, Munich or Dusseldorf seeks a Senior Retail Marketing Manager for HOKA EMEA to shape and elevate our retail brand experience across Europe. You will translate global campaigns into locally relevant in-store experiences and lead integrated retail marketing strategies across channels.

You will collaborate with Retail, Visual Merchandising, CRM, Paid Media, Merchandising, Sales and Events teams to drive traffic, loyalty and growth, while maintaining brand standards and a

Qualifications

• Strategic retail marketer with ability to translate plans into compelling in-store experiences.
• Strong commercial mindset balanced with brand building and consumer connection.
• Fluency in English; additional European languages are an advantage.

Responsibilities

• Own seasonal and annual retail marketing strategy across EMEA.
• Develop and execute retail campaigns, product launches, store openings and brand moments.
• Collaborate with Visual Merchandising, Creative and Brand teams for premium storytelling.
• Drive store traffic, engagement and loyalty through activations, events and omnichannel programs.
• Partner with CRM, Digital and Paid Media to connect online and offline experiences.
• Ensure consistent brand presence across all retail touchpoints and standards.
• Analyse campaign effectiveness and retail performance to identify optimization opportunities.

Skills

Retail marketing leadership

Omnichannel marketing

Strategic planning

Stakeholder management

English fluency

Job description

At Deckers Brands we don't just create shoes, we create lifestyles. We are about opportunity. Opportunity to create, to grow and to have an impact. We want all our people to be as successful as they can be, to reach their full potential. We want to positively impact the world, whether that be with our Do Good and Do Great community involvement, or through employing sustainable business practices and socially responsible operations. How we continue this journey is down to our global team across our brands (UGG, HOKA, Teva and Koolaburra by UGG). No matter where you are based within our team, we are committed to helping our people thrive. We offer a generous employee benefits package, as well as health, wellness, and career development support.

The Role

As the Senior Retail Marketing Manager for HOKA EMEA, you will play a critical role in shaping and elevating HOKA's retail brand experience across our rapidly expanding Direct-to-Consumer retail landscape throughout Europe. We are looking for someone to join us in Amsterdam, Munich or Dusseldorf. You will lead the development and execution of integrated retail marketing strategies that drive consumer traffic, strengthen brand storytelling, and support commercial growth across all HOKA retail touchpoints. Acting as the strategic lead for retail marketing, you will translate global brand campaigns, seasonal priorities, and product stories into compelling and locally relevant consumer experiences. Your work will directly influence how consumers experience HOKA in-store, creating meaningful connections between our brand, our products, and the communities we serve. You will collaborate closely with Retail, Visual Merchandising, CRM, Paid Media, Merchandising, Sales, Events, Social and Digital teams, along with regional and local marketing stakeholders, to deliver seamless and elevated omnichannel consumer experiences. We're looking for a strategic, commercially minded retail marketing leader who thrives in a fast-paced environment and is passionate about building unforgettable consumer experiences through premium retail.

Your Impact

Own the seasonal and annual retail marketing strategy across EMEA, ensuring alignment with global brand priorities, go-to-market calendars, and commercial objectives. Develop and execute impactful retail campaigns, product launches, store openings, and key brand moments across HOKA retail environments. Collaborate with Visual Merchandising, Creative and Brand teams to deliver premium retail storytelling and engaging consumer journeys. Drive store traffic, consumer engagement and loyalty through activations, events, community-led initiatives, and omnichannel marketing programs. Partner with CRM, Digital and Paid Media teams to create connected online-to-offline consumer experiences that increase awareness, conversion and retention. Ensure a consistent and elevated HOKA brand presence across all retail touchpoints, adhering to brand standards and consumer expectations. Analyse campaign effectiveness and retail performance metrics, identifying opportunities to optimise consumer experiences.

COME AS YOU ARE

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people in every corner of Deckers. We strive to create a workplace that values all people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

Who You Are

You are a strategic retail marketer with a passion for creating best-in-class consumer experiences. You're comfortable operating at both strategic and executional levels, translating plans into impactful retail experiences. You understand how retail environments, community engagement and omnichannel touchpoints work together to build brands and drive results. You thrive in a fast-paced, dynamic environment and can successfully manage multiple priorities and stakeholders. You are highly collaborative, relationship-focused and confident influencing cross-functional teams. You bring a strong commercial mindset balanced with a passion for brand building and consumer connection. You are curious about evolving consumer trends, retail innovation, running culture and lifestyle communities across EMEA. We would love to hear from people with extensive experience in retail marketing, brand marketing, visual merchandising or related disciplines within EMEA/global sportswear, lifestyle, fashion or performance brands. Proven success leading integrated marketing campaigns from strategy through execution. Strong understanding of retail marketing, physical brand experiences and consumer engagement strategies. Knowledge of visual merchandising principles and omnichannel consumer journeys. Fluency in English; additional European languages are an advantage.

What We Will Give You

• Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and show our employees just how much they're valued.
• Holiday + Bank Holidays & some time away from work - On top of a generous holiday allowance, we can generally take advantage of half-day Fridays providing our work is finished for the week.
• Extras, Discounts, Perks & Volunteering Opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development, including our Global Mentorship Programme.

Hybrid & Flexible Working Environment

Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

#LI-LJ1 #LI-FC1 #LI-LZ1 #LJ-KC1

More than Just a Footwear Company From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.