Social Director

Publicis Groupe; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Dog-friendly office

Terrace and bar on 6th floor

Tasty lunches and drinks

Work Your World Program

ClassPass discounts

Bike plan

Job summary

Publicis Groupe seeks a Social Director & Team Lead to shape, lead and scale our social media capability across key clients and within the agency. You will combine senior strategic consultancy, operational leadership and capability development to drive measurable business growth.

You will manage and develop a team of social media professionals, act as a trusted advisor to senior client stakeholders, and set the standard for quality, collaboration and ownership across the team.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business, Media Studies or related field preferred.
• 8–10 years of relevant experience in social media.
• At least 4 years of direct people management experience, leading teams up to 10 reports.

Responsibilities

• Lead development and execution of social capability strategy across clients.
• Mentor, coach, and develop team members with clear growth opportunities.
• Define best practices and ensure high-quality output across the team.
• Collaborate with Head of Social and Capability Directors to drive integration and growth.
• Act as trusted advisor to senior client stakeholders on strategy and growth.
• Build strategic external partnerships with platforms like META, TikTok, Pinterest, Snapchat.
• Identify new opportunities and initiatives to drive client growth.
• Oversee campaign execution and performance with continuous optimization.
• Contribute to new business, pitches and onboarding of new clients.

Skills

Team leadership

People management

Stakeholder management

Strategic consultancy

Analytical thinking

Education

Bachelor’s or Master’s degree in Marketing, Communications, Business, Media Studies or related field

Job description

Company description

At Publicis Groupe, we work around the needs and desires of our clients. We operate as one organization and under one P&L, integrating our specialties. This allows us to fulfill our clients' needs in creativity, media, technology, data, and production.

We collaborate in multidisciplinary teams, giving our clients access to all our talents, expertise, and tools, both locally and internationally. This enables us to deliver integrated creative marketing and technology solutions where quality, speed, and cost are prioritized for our clients.

Job Description

As Social Director & Team Lead, you are a strategic leader responsible for shaping, leading and scaling our social media capability across key clients and within the agency. In this role, you combine senior strategic consultancy, operational leadership and capability development to drive measurable business growth.

You will manage and develop a team of social media professionals, act as a trusted advisor to senior client stakeholders and set the standard for quality, collaboration and ownership across the team. Working closely with the Head of Social, other Social Directors and wider Capability Directors, you will help drive innovation, integration and growth across the broader media offering.

Responsibilities

• Lead the development and execution of social capability strategy across clients, ensuring alignment with media, business and commercial objectives.
• Lead, mentor, coach and develop team members, providing clear direction, growth opportunities and support for high performance.
• Define best practices, improve ways of working and ensure consistently high-quality output across your team.
• Work closely with the Head of Social, Social Directors and Capability Directors to drive integration, efficiency and innovation.
• Act as a trusted advisor and key point of contact for senior client stakeholders on strategy, performance and long-term growth opportunities.
• Build and maintain strategic relationships with external partners such as META, TikTok, Pinterest, Snapchat and other technology or platform partners.
• Identify and drive new opportunities, propositions and initiatives that contribute to client growth and strengthen the agency’s competitive position.
• Oversee campaign execution and performance, ensuring operational excellence, continuous optimization and alignment with strategy.
• Contribute to new business, pitches and onboarding of new clients, including defining ways of working and capability positioning.
• Solve complex, cross-functional challenges independently by applying structured analysis and effective decision-making.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business, Media Studies or a related field is preferred.
• 8–10 years of relevant experience in social media, preferably within a media agency environment.
• At least 4 years of direct people management experience, ideally leading teams of up to 10 direct and indirect reports.
• Strong understanding of digital media and performance ecosystems.
• Extensive experience with campaign strategy, execution, measurement and optimization.
• Ability to translate complex digital strategies into clear business language for non-technical stakeholders.
• Strong analytical and problem-solving skills, with the ability to turn data and insights into actionable recommendations.
• Empathetic leadership style with a proven track record in talent development, team engagement and professional growth.
• Excellent communication and stakeholder management skills, with the ability to influence across clients, partners and internal teams.
• Proactive, solution-oriented and adaptable mindset, with a strong sense of ownership and accountability.

Additional information

What Can You Expect from Us?

• A team that fully utilizes your skills and talents, and where you can learn a lot from experienced teammates;
• A broad role with plenty of learning and growth opportunities;
• Various training and development options;
• A competitive salary with excellent secondary benefits;
• A super friendly office where you can bring your dog, featuring a beautiful terrace and our own bar on the 6th floor;
• Tasty lunches and drinks;
• Work Your World Program: the chance to work from anywhere in the world for 6 weeks a year;
• Discounts on ClassPass and a bike plan;
• A work environment where everyone feels heard, valued, and respected.