Social Analyst

DEPT®; Rotterdam; On-site; EUR 48,000 - 75,000; Full time

Benefits offered by this job

Hybrid working policy

24 vacation days

Job summary

DEPT® is seeking a Social Data Analyst to turn data into actionable insights that shape social strategies and campaigns. You will collaborate with strategists, creatives, and community managers to uncover opportunities, measure impact, and continuously optimise our work.

You’ll build dashboards, conduct audits, and deliver data-driven storytelling to support new business pitches and client success. This role requires Dutch and English proficiency and a flexible hybrid office presence.

Qualifications

• 2–5 years of experience in social analytics or performance marketing.
• Experience with multiple social platforms and metrics.
• Ability to translate data into actionable insights and stories.

Responsibilities

• Analyze paid and organic social performance across clients.
• Build and maintain reporting dashboards and performance frameworks.
• Conduct audits and competitor analyses to support pitches.
• Identify trends to strengthen client strategies and content.

Skills

Social analytics

Digital analytics

Analytical storytelling

KPI definition

Communication

Tools

Looker Studio

Power BI

Tableau

Brandwatch

Emplifi

Job description

At DEPT®, we believe the best social work happens where creativity, culture and data come together. We create social-first campaigns and always-on content for brands such as bol, Ziggo, Nikon and Praxis. As our client portfolio continues to grow, so does the need to make smarter, faster and more informed decisions. That's where you come in.

Job purpose

As a Social Data Analyst, you'll help shape the future of social by turning data into actionable insights. You'll work closely with strategists, creatives and community managers to uncover opportunities, measure impact and continuously optimise our work.

You’ll become the go-to expert for social performance, helping both our teams and our clients understand what drives results and, more importantly, why.

Whether it’s analysing campaign performance, building dashboards, conducting competitive audits or uncovering emerging trends, your insights will directly influence creative and strategic decisions.

As our Social Data Analyst, you'll help us:

• Build a more data-driven way of working.
• Deliver stronger reporting and actionable insights.
• Improve both paid and organic social performance.
• Strengthen creative and strategic decision-making.
• Elevate our new business pitches with high-quality social audits and competitive analysis.
• Increase efficiency by allowing creatives and strategists to focus on what they do best.
• Scale our social offering as we continue to grow.

In short: better insights lead to better content, stronger strategies and better business results.

What you’ll do

• Analyse paid and organic social performance across multiple clients and platforms;
• Translate complex datasets into clear, actionable recommendations;
• Build and maintain reporting dashboards and performance frameworks;
• Conduct social audits and competitive analyses to support new business pitches;
• Identify audience, platform and content trends that can strengthen client strategies;
• Partner with strategists and creatives to optimise content based on performance insights;
• Define and monitor the KPIs that truly matter for each client;
• Support quarterly business reviews and client presentations with data-driven storytelling;
• Continuously improve how we measure social success across DEPT®.

What you bring

• 2–5 years of experience in social analytics, digital analytics or performance marketing;
• Strong understanding of social media platforms and their metrics (Meta, TikTok, LinkedIn, YouTube, Pinterest, etc.);
• Experience with reporting tools such as Looker Studio, Power BI or Tableau;
• Comfortable working with platform analytics and social listening tools like Brandwatch & Emplifi;
• Analytical mindset with the ability to translate numbers into compelling stories;
• Experience conducting competitor analysis and identifying market opportunities;
• Excellent communication skills, you can explain data to both specialists and non-specialists;
• Curious, proactive and always looking for ways to improve;
• Located and directly available to start working from our offices in the Netherlands;
• Full working proficiency in Dutch and English.

We offer

• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.
• Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!

Why DEPT®?

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.