Social Analyst

DEPT®; Amsterdam; On-site; EUR 52,000 - 76,000; Full time

Job summary

DEPT® is seeking a Social Data Analyst to turn social data into actionable insights for campaigns across multiple clients. You’ll work with strategists, creatives and community managers to uncover opportunities, measure impact and optimize work.

You will become the go-to expert for social performance, helping teams and clients understand what drives results and why. Build dashboards, run audits, and shape data-driven strategies to improve paid and organic social performance.

Qualifications

• Experience analysing paid and organic social performance.
• Ability to translate datasets into actionable recommendations.
• Experience building reporting dashboards and performance frameworks.
• Experience conducting social audits and competitive analyses.

Responsibilities

• Analyse paid and organic social performance across multiple clients and platforms.
• Translate complex datasets into clear, actionable recommendations.
• Build and maintain reporting dashboards and performance frameworks.
• Conduct social audits and competitive analyses to support new business pitches.
• Identify audience, platform and content trends that can strengthen marketing decisions.

Skills

Social data analysis

Dashboard reporting

Competitive analysis

Data visualization

Job description

DEPT® is a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We're 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. At DEPT®, we believe the best social work happens where creativity, culture and data come together. We create social-first campaigns and always-on content for brands such as bol, Ziggo, Nikon and Praxis. As our client portfolio continues to grow, so does the need to make smarter, faster and more informed decisions. That's where you come in.

Job Purpose

As a Social Data Analyst, you'll help shape the future of social by turning data into actionable insights. You'll work closely with strategists, creatives and community managers to uncover opportunities, measure impact and continuously optimise our work.

You'll become the go-to expert for social performance, helping both our teams and our clients understand what drives results and, more importantly, why.

Whether it's analysing campaign performance, building dashboards, conducting competitive audits or uncovering emerging trends, your insights will directly influence creative and strategic decisions.

As our Social Data Analyst, you'll help us:

• Build a more data-driven way of working.
• Deliver stronger reporting and actionable insights.
• Improve both paid and organic social performance.
• Strengthen creative and strategic decision‑making.
• Elevate our new business pitches with high‑quality social audits and competitive analysis.
• Increase efficiency by allowing creatives and strategists to focus on what they do best.
• Scale our social offering as we continue to grow.

In short: better insights lead to better content, stronger strategies and better business results.

What You'll Do

• Analyse paid and organic social performance across multiple clients and platforms;
• Translate complex datasets into clear, actionable recommendations;
• Build and maintain reporting dashboards and performance frameworks;
• Conduct social audits and competitive analyses to support new business pitches;
• Identify audience, platform and content trends that can strengthen