Senior Vertical Manager, F&B

Adyen; Amsterdam; On-site; EUR 140,000 - 190,000; Full time

Job summary

Adyen is seeking a Senior Vertical Strategy Manager for the F&B vertical to drive commercial growth across NA and EMEA, partnering with the Head of F&B and Hospitality to deliver go-to-market plans and revenue initiatives.

You will leverage deep F&B and payments experience to shape strategy, perform rigorous analyses, and act as the voice of the customer with product, sales and partnerships. This global role requires strong storytelling and data-driven business cases.

Qualifications

• 7+ years of experience in F&B or payments/fintech.
• Strong GTM strategy & execution capability.
• Data-driven approach to business cases and revenue growth.
• Excellent verbal communication to influence internal and external stakeholders.

Responsibilities

• Owns the F&B vertical performance and strategic direction.
• Defines global commercial strategy and go-to-market playbooks.
• Acts as SME for F&B, including POS, Loyalty, and channels (online, drive-thru, kiosk).
• Drives product and partnerships strategy to identify opportunities and differentiation.
• Champions customer needs to inform pricing, packaging, and enablement.
• Develops customer segmentation and informs vertical growth initiatives.

Skills

GTM strategy

Data analysis

Stakeholder influence

Commercial acumen

Job description

About the Vertical

The F&B vertical is one of the fastest growing parts of Adyen’s business where we have seen success with businesses like McDonalds, Starbucks, KFC in the Enterprise space and also with SaaS platforms like Oracle and EposNow. The key to our success is partnering closely with our customers to identify their needs, support their growth and drive success for the F&B vertical. We define F&B as any business operating in the Restaurants, Coffee, Bars, Catering or the Food Delivery space.

About the Role

As a Senior Vertical Strategy Manager, F&B you will own the commercial growth and success of the F&B vertical at Adyen. The role is a part of the broader Commercial Strategy & GTM team at Adyen. Our team mission is to position Adyen as the global fintech leader and to grow our commercial success within and across our key verticals. You will partner closely with the Head of F&B and Hospitality and contribute to driving the commercial strategy and revenue growth initiatives for net new business acquisition as well as growth of existing customers within the vertical. This is a global role with a primary focus on the NA and EMEA regions and the opportunity to contribute to strategic projects worldwide. You will be the voice of the customer for restaurants, coffee shops, bars, and SaaS platforms operating in the F&B space.

The ideal candidate will have a strong background in F&B or managing a payments / financial services portfolio in the vertical. They should also have exceptional strategic thinking abilities, acute analytical depth and a proven track record of driving commercial success.

What you’ll do

• Own Vertical Performance: Serve as a key driver of the health and performance of the F&B vertical, supporting its general management and strategic direction.
• Define Global Commercial Strategy: Define and drive key elements of the global commercial strategy for F&B. Your strategies will produce deliverables such as go-to-market playbooks, competitive analysis, and business cases that account for market nuances and enable commercial teams to execute flawlessly.
• Become a Subject Matter Expert: Act as the internal and external SME for F&B, understanding the interplay between POS, Loyalty and channels including online, drive thru and kiosk. You can speak intelligently about the space with the most strategic customers and champion the right initiatives internally.
• Drive Product & Partnership Strategy: Analyze customer behavior to identify opportunities for product innovation, differentiation, and strategic ecosystem partnerships.
• Be the Voice of the Customer: Work closely with the Product Offering team to champion the vertical by:
  • Providing vertical trends, opportunities and customer pain points to inform needs as input to product prioritization.
  • Informing product pricing and packaging strategies to maximize profitability and market share.
  • Providing the vertical nuance to global commercial enablement.
• Inform Growth Initiatives: Develop and maintain customer segmentation to identify and pursue opportunities for revenue growth and market expansion. Inform vertical and broader Adyen strategies with the latest industry trends, emerging technologies, and regulatory changes, proactively identifying strategic opportunities or risks.

Who you are

• 7+ years of experience, ideally combining deep knowledge of the F&B industry (Restaurants, Coffee and/or F&B Vertical SaaS) with expertise in payments or financial technology.
• You are passionate about the F&B space and the success of our customers in this vertical. You are customer‑centric at your core.
• You have a strong ability to develop winning strategies backed by data and can navigate and tackle complex blockers to achieve commercial goals.
• Experience and passion for GTM strategy & execution.
• Can package various customer feedback into tangible, data‑driven business cases that will drive influence.
• Strong verbal communication skills to drive influence stakeholders internally across Commercial, partnerships and product and be an exceptional Adyen ambassador externally.
• Ability to navigate ambiguity and thrive in a fast‑paced environment.
• Available to travel up to 25% of the time, including internationally.

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

Equal Opportunity Statement

Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

All your information will be kept confidential according to EEO guidelines.

This role is based out of our Amsterdam office. We are an office‑first company and value in‑person collaboration; we do not offer remote‑only roles.