Senior Product Owner - Social Connection & Loyalty

Interrail; Utrecht; On-site; EUR 78,000 - 89,000; Full time

Benefits offered by this job

Flexible hybrid model

NS train card for work and leisure

Annual Interrail/Eurail travel pass

OpenUp access

Well-being allowance €1500

Training allowance €4000

Bonus 4% annual target

Annual team trip across Europe

28 days annual leave + study/volunteer

Job summary

Interrail is seeking a Product Owner to lead strategy and roadmaps for community, loyalty, referrals, and gamification. You will shape experiences that connect travelers, recognise journeys, and deepen belonging across Europe.

You will collaborate with Design, Engineering, Data, Lifecycle Marketing, Customer Experience, and Commercial teams to deliver web and mobile experiences that drive engagement, retention, and lifetime value.

Qualifications

• 8+ years of product management experience across web and mobile.
• A track record of improving engagement, retention, loyalty, or growth.
• Experience building social or community-driven digital products.
• Owns a product area from strategy to delivery and optimization.
• Experience designing for trust, safety and inclusive communities.
• Strong qualitative user research and behavioral insight skills.
• Data-driven with experiments and product metrics.
• Collaborates with Design, Engineering, Data, Marketing, and stakeholders.
• Thoughtful approach to privacy and responsible engagement.

Responsibilities

• Define and deliver product vision, strategy, and roadmap for community, loyalty, referrals, and gamification.
• Own the digital loyalty experience and economics.
• Create products enabling meaningful interactions and safe, inclusive environments.
• Develop experiences that encourage cultural exchange and informal learning.
• Collaborate with Design, CX, and Engineering to deliver scalable web and mobile experiences.
• Partner with Lifecycle Marketing to connect campaigns with in-product journeys.
• Use customer insights, behavioural data, AI, and experiments to personalise experiences.
• Work with Customer Support to ensure safe, trustworthy community experiences.
• Define and track success metrics across engagement and lifetime value.

Skills

Product management

Web & mobile

Engagement & retention

Community & loyalty

Cross-functional collaboration

A/B testing

Customer insight

Tools

CRM platforms

Analytics / data tools

Job description

Our Team

We believe travel can create citizens of the world. We spark moments of connection and transformation, giving people the freedom to explore openly and shape their own story.

With colleagues from more than 50 countries, our diversity sparks curiosity, insight, and a culture of openness, essential to understanding our travellers and one another.

We work in a flexible hybrid model from our Utrecht HQ and our homes across the Netherlands.

Just as travel is about discovery, we’re looking for people who want to go one stop further, joining a journey that inspires personal transformation through train travel.

We’re on the search for…

At Interrail, we help people experience Europe by train. We are looking for a PO to make that experience more connected, rewarding, and transformative. You will lead the strategy and roadmap for products that bring travellers together, recognise their journeys, and give them more reasons to return to Interrail and make them feel a sense of belonging.

From social connection, community, to loyalty, referrals, and gamification, you will create experiences that turn a great trip into a lasting relationship with our brand. Some of these experiences will also support informal learning, intercultural exchange and personal development through travel.

You will work closely withDesign, Engineering, Data, Lifecycle Marketing,CustomerExperience,and Commercial teams to build products that customers genuinely valueand that strengthen engagement, retention, advocacy, and lifetime value.

The role exists to solve one fundamental challenge: how do we create meaningful reasons for travellers to remain engaged with Interrail between journeys, and return not only to travel again, but to participate, contribute and advocate for the brand?

What you’ll be doing

• Define and deliver the product vision, strategy, and roadmap for community, loyalty, referrals, and gamification.

• Own the digital loyalty experience and economics.

• Design products that enable meaningful interactions and real-world connections betweentravellers, whilemaintaininga safe,respectfuland inclusive environment.

• Develop product experiences that encourage cultural exchange,curiosityand informal learning through social interaction.

• Work with Institutional Initiatives to translate relevantprogrammeobjectivesinto engagingtravellerexperiences, where these align with the broader Social Connection & Loyalty product strategy.

• Build experiences that helptravellersconnect, share, contribute, and discover useful travel content.

• Create loyalty, recognition, and referral journeys that encourage advocacy and repeat travel.

• Work with Design, CX, and Engineering to deliver simple, scalable web and mobile experiences.

• Partner with Lifecycle Marketing to connect campaigns with relevant in-product journeys.

• Use customer insight,behaviouraldata, AI, and experimentation (A/B testing) toidentifyopportunities andpersonaliseexperiences.

• Work with Customer Support and relevant partners to ensure community experiences are safe, trustworthy, and useful.

• Define and track success metrics across TravellerParticipation Rate, engagement, retention, repeat purchase, referrals, loyalty participation, and customer lifetime value.

What we’re looking for

It's already a possible match when you share the same mindset as us, being forward-thinking, results-driven, caring and embracing diversity.

In terms of your experience and skills:

• 8+ years of product management experience, with experience building and scaling B2C digital products across web and mobile.

• A track recordof building products that improve engagement, retention, loyalty, community participation, or growth.

• Demonstrated experience building social, community-drivenor interaction-led digital products, with a strong understanding of how to create meaningful interactions between users.

• Experience owning a product area from strategy and discovery through delivery, scaling, andoptimization.

• Experiencedesigning fortrust, safety,inclusionand healthy community participation, particularly where digital experiencesfacilitateinteraction between people who do not already know one another.

• Strong qualitative user research andbehavioralinsight skills, with the ability to understand why people connect,participateand contribute, not only what they click or use.

• Strong product judgment and the ability to turn customer insight into simple, valuable experiences.

• Confidence using data, experimentation, and product metrics to make decisions and measure incremental impact.

• Experience working closely with Design, Engineering, Data, Marketing, and other business stakeholders.

• A thoughtful approach to customer trust, privacy, safety, and responsible engagement design.

• Comfort working in a fast-moving, international environment.

Nice to have:

• Experience translating institutional, educational or social-impact objectives into compelling consumer-facing digital experiences.

• An interest in travel, rail, and the ways people discover and share experiences.

• Experience with user-generated content, personalisation, CRM platforms, or notification systems.

Our offer

• We offer a flexible hybrid model that combines remote work with in-office days each week, enhancing teamwork and connection.

• A complimentary NS train card to travel across the Netherlands for work and leisure.

• An annual free Interrail/Eurail travel pass for you and a companion, so you can explore Europe and share the same experiences as our customers.

• Unlimited access to OpenUp for lifestyle & well-being recommendations.

• Support for your well-being through a personal allowance of €1500.

• We provide a training allowance of €4000 to support learning opportunities relevant to your role.

• Variable annual bonus (target 4%), based on company and individual performance.

• An annual team trip across Europe to experience our product first-hand.

• 20 working days per year from abroad.

• An annual leave package of 28 days, plus study days, volunteer days, and a culture day.

• Salary Scale: 61, Monthly gross salary (excluding 8% allowance): €7000 - 8000 (full-time) based on experience.