Senior Product Marketing Manager (Database Optimization)

CAST AI; Netherlands; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Remote work

Stock options

Hackathon

Health insurance

Flexible hours

Home office stipend

Extra days off

Learning budget

Team events

Job summary

CAST AI seeks a hands-on Product Marketing Manager for its DBO product. You will own go-to-market end to end, working directly with Product and Engineering leadership to turn market evidence into a repeatable playbook.

You will talk to early customers, run tests on messaging and channels, and build ICPs from scratch. You will report to the Director of Product Marketing and collaborate with Content, Growth and Sales Enablement.

Qualifications

• 5+ years of product marketing experience in a technical B2B category.
• Experience designing GTM experiments and pivoting based on results.
• Proven ability to build ICPs and messaging from scratch for new products.
• Fluent in English, written and spoken.
• Background in AI infrastructure, data platforms, or developer tools.

Responsibilities

• Own go-to-market for DBO end to end, collaborating with Product, Engineering and Leadership.
• Lead early customer interviews and tests to validate messaging and channels.
• Develop ICPs, positioning, and content to support trial flow and conversions.
• Build sales enablement assets, battlecards, and demo narratives for a non-m mature motion.
• Track competitive landscape and inform roadmap with market signals.

Skills

PMM experience

B2B tech

English fluency

Customer interviews

AI infra familiarity

Job description

• DBO is one of Cast AI’s newest products. It continuously improves PostgreSQL and MySQL performance through automated tuning actions and AI-driven query optimization, reducing the manual work required to keep production databases fast and reliable


• You’ll own DBO’s go-to-market motion end to end


• The product already has paying customers and measurable performance results


• What it doesn’t have yet is a dedicated commercial narrative, a validated ICP, or a repeatable path from first conversation to closed deal


• You will have direct access to early customers, Product, Engineering, and company leadership, with the mandate to turn market evidence into DBO’s go-to-market playbook


• This is a hands-on, research-heavy role, and a different kind of PMM job than owning a mature product line


• You’ll spend real time talking to early customers yourself, running tests on what messaging and channels actually work, and building ICP and positioning from scratch rather than refining something that already exists


• We operate automation-first and market-obsessed, so you’re expected to treat every test and every customer conversation as an input, not a formality


• You’ll report to the Director of Product Marketing and work closely with DBO’s Product and Engineering leadership, with support from Content, Growth, Design, and Sales Enablement as this work scales


• What success looks like in 180 days:


• A validated ICP and buyer persona, tested against DBO’s existing customer base and new prospects


• Positioning and messaging tested and refined through real conversations, with a clear point of view on how DBO’s story differs from point solutions already in the market


• Early evidence of which channels and content actually convert, from structured tests rather than assumptions


• Consistent, quantified proof points from existing customers, backed by real performance data


• Run deep, direct customer research to define and validate DBO’s ICP


• Own positioning and messaging, including where DBO’s story connects to Cast AI’s broader platform for existing customers, and keep it consistent as new features ship


• Own the commercial hypothesis, audience, message, positioning, and experiment design for GTM tests across trial flow, content, and channels. Growth, Product, and Demand Gen help execute the experiments and measure results


• Translate the technical differentiation behind DBO into a value story its technical buyers recognize as true


• Manage feature launches end to end, from early positioning through GA


• Build and iterate on sales enablement assets, battlecards, proof points, and demo narrative, since the product doesn’t have a mature sales motion yet


• Maintain the feedback loop from customer and market signal back into roadmap input


• Track the competitive landscape and share what’s changing with product and leadership


• Partner directly with Engineering to keep messaging accurate as fast-moving features evolve


• Build and maintain AI-assisted workflows that make this function faster, more consistent, or easier to measure

Benefits

• Remote work: Enjoy the flexibility of remote-first work. While we have offices, our team is globally distributed, and remote work is fully supported


• Company stock options: Become a shareholder from day one. We offer stock options to all team members as part of our commitment to shared success.


• Annual Hackathon: Innovation is in our DNA. Join our global hackathon to collaborate, build, and explore new ideas beyond your usual role.


• Health insurance: Your well-being matters. We offer comprehensive health coverage and wellness support.


• Flexible working hours: Design a work schedule that fits your lifestyle. We trust you to manage your time effectively.


• Home office allowance: We help you create a comfortable, productive workspace with a dedicated home office stipend.


• Bonus days off: Recharge with extra paid time off beyond standard holidays – because work-life balance matters.


• Learning & development budget: Invest in yourself. We provide a budget for courses, conferences, and other learning opportunities.


• Company events & team building: From local meetups to virtual socials and team retreats, we make time to connect and celebrate.

• Experience with win/loss research and competitive deal support5+ years of product marketing experience in a technical B2B category, with demonstrated depth in at least one relevant market


• Experience designing GTM experiments and changing direction based on results


• Demonstrated ability to build credibility with technical practitioners and executive buyers


• Real experience building an ICP and messaging architecture from scratch, for a product where the buying motion hasn’t been fully validated yet


• Track record of running customer interviews and extracting patterns to refine positioning


• Basic data literacy, including defining success criteria and reading funnel or adoption data


• Excellent writing, backed by relevant work samples: positioning, launch content, sales narratives


• Fluent English, written and spoken


• Background in database performance, reliability tooling, or observability markets


• Experience operating successfully in an early-stage or ambiguous product environment


• Experience building the initial go-to-market motion for a product without an established playbook


• Evidence that AI meaningfully improved a PMM outcome, speed, quality, reuse, or measurement


• Commercial judgment around pricing, packaging, and willingness to pay, even where Product owns the final call


• Owned positioning or GTM for an infrastructure, DevOps, or platform engineering product


• Background in AI infrastructure, data platforms, or developer tools


• Used customer and deal evidence to shape product strategy and GTM evidence of using AI to make your own PMM work faster, more consistent, more reusable, or easier to measure