Senior Product Marketing Manager

Startup Atlas; Amsterdam; Hybrid; EUR 90,000 - 140,000; Full time

Job summary

NOWATCH, Amsterdam-based, seeks a Senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy at the intersection of health, science and tech.

You will lead consumer-focused narratives, launches, and market differentiation for wearable wellness hardware and services, balancing strategic thinking with hands-on execution in an early-stage scale-up.

Qualifications

• 8+ years in product marketing or marketing roles.
• Proven track record of successful GTM launches across physical and digital products.
• Ability to operate comfortably in both strategy and execution.
• Strong track record of GTM success for complex product ecosystems.
• Expertise in storytelling, product messaging, and market differentiation.

Responsibilities

• Develop deep understanding of consumers and ideal target audiences to inform strategy.
• Own product positioning and messaging that resonates emotionally and functionally.
• Translate health and technology features into simple consumer stories.
• Build messaging hierarchy and brief teams with clear direction.
• Track market trends and competitive dynamics to ensure differentiation.

Skills

GTM strategy

Product marketing

Storytelling

Market analysis

Cross-functional leadership

Job description

The world's first Awareable™ that connects the dots between your mental and physical health with advanced health tracking disguised as a classic watch.

NOWATCH is seeking an experienced Senior Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies at the intersection of health, science, and technology. The role involves developing consumer-focused narratives, executing launches, and ensuring market differentiation in the wellness and wearable tech space.

Job Description

Senior Product Marketing Manager

• Hybrid
• Amsterdam, Noord-Holland, Netherlands
• Marketing

Shape how the world sees NOWATCH as our Senior Product Marketing Manager — owning positioning, messaging & go-to-market strategy at the intersection of health, science & tech.

NOWATCH is looking for an experienced Senior Product Marketing Manager to lead one of the most business-critical growth functions of the company. As an early-stage scale-up, we need someone who is highly strategic and deeply hands-on. You are relentlessly consumer-focused and know how to translate real human needs into clear, compelling product narratives.

Operating at the intersection of health, science, and technology, you will be curious, fast-learning, and comfortable diving into complex topics — and simplifying them without losing depth.

You will own product positioning, value propositions, and messaging across the full funnel, ensuring NOWATCH stands out in a crowded and fast-moving market.

What You'll Be Doing

Product Marketing

• Develop a deep understanding of our consumers and ideal target audiences to inform product and marketing strategy.
• Own product positioning and messaging that resonates emotionally and functionally with customers.
• Translate complex health and technology features into simple, attractive consumer stories.
• Build the messaging hierarchy and brief brand and performance marketing teams with clear strategic direction.
• Track market trends, customer needs, and competitive dynamics to ensure differentiation and relevance.

Go-to-Market

• Develop and execute go-to-market strategies for new hardware launches, features, and services.
• Drive the creation of marketing briefs, value propositions, and launch materials.
• Lead campaign strategy from concept through execution, in close collaboration with cross-functional teams.

Trend & Market Awareness

• Conduct competitive analysis to ensure NOWATCH stands out in the wellness and wearable tech space.
• Stay up to date on marketing and AI productivity tools and apply them where relevant.

Job requirements

What You'll Bring

• 8+ years of experience in product marketing or marketing roles, preferably in tech and/or health.
• Proven track record of successful GTM launches across physical and digital products.
• Ability to operate comfortably in both strategy and execution.
• A strong track record of GTM success for complex product ecosystems.
• Expertise in storytelling, product messaging, and market differentiation.
• Analytical fluency and comfort working with metrics and market data.
• Deep curiosity about human behavior, health, and product impact.
• The ability to bring clarity, focus, and momentum in an early-stage environment.
• Experience in health tech, B2C or B2B2C models, and retail or channel marketing.