Senior Performance Acquisition Lead - Cash Offer

iSpeedToLead; Amsterdam; On-site; EUR 90,000 - 140,000; Full time

Job summary

iSpeedToLead seeks a senior, hands-on acquisition leader to grow our Cash Offer brand and attract US homeowners who want to sell. You will own paid acquisition as a connected system — channels, budgets, messaging, creatives, landing pages and measurement.

The goal is profitable growth in qualified seller leads, not cheaper clicks. You’ll launch, manage and scale Google and Meta, develop TikTok, and evaluate X and ChatGPT Ads with a credible business case.

Qualifications

• Proven hands-on ownership of Google and Meta advertising.
• Successful US lead-generation experience with measurable outcomes.
• Demonstrated ability to improve lead quality and economics beyond CPL/ROAS.
• Experience optimizing creative, landing pages and conversion flows with designers.
• Fast learner, independent, comfortable with AI and automation, aware of policy and privacy.
• Clear professional English and end-to-end ownership.

Responsibilities

• Launch, manage and scale Google and Meta campaigns; evaluate new platforms with a business case.
• Allocate budget across channels, markets and audiences based on lead quality.
• Translate seller insights into offers, briefs and landing-page tests with partners.
• Connect campaign data to CRM and outcomes; improve attribution.
• Build testing and reporting rhythm; drive solutions independently.

Skills

Google Ads

Meta Ads

Multi-channel budgeting

Lead generation

CRM data integration

A/B testing

Independent execution

AI/automation

English communication

Tools

TikTok Ads

CRM platforms

Job description

iSpeedToLead is looking for a senior, hands-on acquisition leader to grow our Cash Offer brand and attract US homeowners who want to sell their property. You will own paid acquisition as one connected system — channels, budgets, messaging, creatives, landing pages and measurement. The goal is profitable growth in qualified seller leads, not cheaper clicks.

What You’ll Own

• Personally launch, manage and scale Google and Meta; develop TikTok; evaluate X and ChatGPT Ads where you can make a credible business case.
• Allocate budget across channels, markets and audiences based on lead quality and commercial outcomes.
• Turn seller insights into offers, creative briefs and landing-page tests together with our creative and development partners.
• Connect campaign data to CRM and downstream outcomes (qualified leads, accepted and published leads, sales, refunds, realized revenue) and keep improving attribution.
• Build a clear testing and reporting rhythm, and drive solutions independently.

What we’re looking for

• Proven hands-on ownership of both Google and Meta, including multi-channel budget decisions — not agency oversight.
• Successful US lead-generation experience. Motivated-seller and homeowner lead generation is especially relevant; home services, mortgage, insurance or lead marketplaces are also welcome.
• Evidence of improving lead quality and business economics beyond platform CPL and ROAS.
• Experience improving creative, landing pages and conversion flows with designers and developers, validated through tracking and CRM data.
• Fast learning and independent execution, comfortable with AI and automation, and aware of platform policy and privacy constraints.
• Clear professional English and genuine end-to-end ownership.

TikTok experience is a strong advantage.

How Success Is Measured

More qualified, commercially valuable seller leads at a sustainable acquisition cost, with positive contribution after acquisition costs and downstream quality and refund effects. We look at the combined result across channels, not a single platform metric.

Your first 30 days

• Establish a performance baseline and agree targets.
• Prioritize and ship campaign, creative and funnel improvements.
• Show which channel and market combinations deserve investment, with an evidence-backed scaling plan.