Senior Marketing Manager

1100 Springer Nature B.V.; Dordrecht; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Springer Nature is seeking a Senior Marketing Manager to drive AI Growth & Partnerships, with responsibility for planning and executing marketing programs across the AI portfolio. The role requires close collaboration with product, sales and research teams to translate business priorities into customer-focused campaigns.

You will own end-to-end delivery, leverage content and digital channels, and measure impact to optimise pipeline, adoption and revenue in a global, matrix environment.

Qualifications

• Significant demonstrable experience in marketing, product marketing, growth marketing or go-to-market execution roles.
• Proven success delivering integrated marketing campaigns for complex products or portfolios.
• Experience working with product, sales and business teams to execute marketing initiatives.
• Strong stakeholder management and ability to operate in a global matrix organisation.

Responsibilities

• Lead marketing planning and program delivery.
• Develop and execute integrated marketing plans for AI Growth & Partnerships.
• Translate priorities into customer-focused marketing activities and content.
• Own end-to-end delivery of marketing programs and campaigns, including performance measurement and optimisation.
• Lead ABM strategies for priority accounts and partners to increase engagement and revenue impact.
• Track, measure and report on marketing performance and optimise results.
• Support product launches and partnership marketing; coordinate go-to-market activities.
• Develop and maintain sales enablement materials and content across channels.

Skills

Marketing planning

Content marketing

Campaign management

ABM (Account-based marketing)

Stakeholder management

Go-to-market

Education

Marketing degree

Business degree

Job description

Job Title: Senior Marketing Manager, AI Growth & Partnerships Locations: London, Dordrecht or Berlin – Hybrid Working Model Application Deadline: Sunday 1st November 2026

About Springer Nature

Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncovernew ideasand share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please visitabout.springernature.comand follow @SpringerNature.

About the Role

As Senior Marketing Manager, AI Growth & Partnerships you will be responsible for leading the development and execution of marketing plans that support the growth and adoption of the AI Growth & Partnerships (AIGP) portfolio. This will include identifying, developing and scaling new opportunities at the intersection of research, technology, AI and partnerships. In this role, you will work closely with the Head of Marketing Strategy Corporate, the VP AI Growth & Partnerships, product leaders, commercial teams and Research Marketing, you will translated business priorities into customer-focused marketing activities and content that drives awareness, engagement, customer acquisition and commercial results. You will own the end-to-end delivery of marketing programs across the AI Growth & Partnerships portfolio, from planning through execution, performance measurement and optimization, ensuring marketing activities deliver measurable business impact. You will have strong marketing execution capabilities, excellent content marketing skills, stakeholder management, commercial awareness and the ability to coordinate multiple teams and priorities in a matrix environment. Come and join a dynamic and customer-focused organisation where your contributions will directly impact client success and company growth!

Role Responsibilities

• Lead marketing planning and program delivery
• Develop and execute integrated marketing plans that support the growth objectives of the AI Growth & Partnerships portfolio, applying strong market intelligenceto identify opportunities, customer needs and competitive insights.
• Translate business priorities, product innovations and partnership opportunities into impactful marketing programs and campaigns through creativity, innovation, and customer-centric thinking.
• Ensure marketing initiatives drive customer acquisition, engagement, adoption, retention and commercial outcomes through a customer-focusedapproach and a strong commitment to drive results.
• Own the end-to-end delivery of marketing programs and campaigns, including planning, execution, governance, performance measurement and optimisation.
• Lead Account-Based Marketing (ABM) strategies for priority accounts and partners, leveraging customer insights, market intelligence, and a global perspectiveto increase engagement, pipeline growth and revenue impact.
• Track, measure and report on marketing performance, providing insights and recommendations to optimise results, demonstrate business value and continuously drive results.
• Support product launches and partnership marketing
• Lead marketing planning and coordination for new product launches, partnership announcements and growth initiatives.
• Partner with product, sales and business teams to deliver coordinated go-to-market activities that reflect customer needs and market opportunities.
• Establish clear campaign objectives, KPIs and success measures for key initiatives.
• Manage marketing timelines, deliverables and stakeholder alignment to ensure successful execution and measurable business outcomes.
• Apply and cultivate innovationand creativityto identify new approaches that strengthen market impact and differentiation.
• Drive content, sales enablement and digital presence
• Develop and manage marketing content that supports awareness, engagement, customer education and product adoption across the AI Growth & Partnerships portfolio, demonstrating exceptional writing skills.
• Partner with subject matter experts, product teams and content specialists to create compelling customer-facing assets, including thought leadership, customer stories, product collateral, blogs, videos, webinars and campaign content.
• Leverage and demonstrate the ability to be multimedia savand create and optimise content across multiple formats and channels, maximizing audience engagement and effectiveness.
• Lead the development and maintenance of sales enablement materials, ensuring commercial teams have access to current and impactful presentations, product sheets, battlecards, messaging guides, FAQs and customer-facing assets.
• Collaborate with Sales and Commercial teams to identify content and enablement needs that support customer conversations and revenue opportunities.
• Leverage account insights, intent data and customer intelligence to tailor messaging and marketing programs for key target accounts, demonstrating strong customer focusedand market intelligencecapabilities.
• Manage and optimise the AIGP website and digital presence, ensuring content is current, customer-focused and aligned to business priorities.
• Utilise tech sav and multimedia sav capabilities to maximise the effectiveness of digital platforms, content delivery and customer engagement.
• Ensure consistent messaging, branding and customer experience across web properties, campaign assets and sales enablement materials while maintaining strong brand managementstandards.
• Monitor content and website performance, using analytics and insights to continuously improve engagement, effectiveness and business outcomes.
• Coordinate execution across the research marketing division: Brief and align specialist marketing teams on priorities, campaign objectives, audience needs and expected outcomes.
• Coordinate delivery across campaign marketing, content marketing, digital marketing, events, communications and marketing operations.
• Ensure consistency of messaging, customer experience and brand standards across all activities through effective brand management.
• Apply a global perspectiveto align programs with diverse audiences, markets and stakeholder needs where appropriate.
• Identify and resolve execution challenges, demonstrating agility, innovation and a focus on delivering results.
• Measure and optimise performance Define and track KPIs to evaluate campaign and program performance. Monitor marketing performance against agreed objectives and targets. Analyse market trends, customer behaviour and performance data using market intelligenceto identify opportunities for optimisation and operational improvement. Prepare regular performance updates and recommendations for stakeholders.
• Support reporting on marketing contribution to pipeline, adoption and business outcomes, demonstrating accountability and a strong orientation toward drive results.

Experience, Skills & Qualifications

Significant demonstrable experience in marketing, product marketing, growth marketing or go-to-market execution roles. Proven success delivering integrated marketing campaigns for complex products, services or portfolios. Experience working closely with product, sales and business teams to execute marketing initiatives. Strong track record of managing multiple stakeholders and projects simultaneously. Ability to operate effectively within a global matrix organisations. Experience in technology, digital products, AI-related businesses or innovation-led environments is advantageous. Strong marketing planning, content marketing, campaign management and execution skills. Excellent stakeholder management and influencing abilities. Ability to translate business and product priorities into clear marketing actions and deliverables. Strong understanding of modern marketing disciplines, including demand generation, content marketing, digital marketing, customer lifecycle marketing and performance measurement. Experience with Account-Based Marketing (ABM) principles, including account segmentation, personalised engagement strategies and sales and marketing alignment. Excellent communication, presentation and project management skills. Strong analytical skills with the ability to interpret data and generate actionable insights. Strong organisational skills with attention to detail and delivery excellence. University degree in Marketing, Business, Communications, a related field or equivalent demonstrable experience. Professional marketing qualifications are advantageous.

Note for candidates in the Netherlands: As per our local policy, please be aware that this role will be open only for internal candidates within the first 2 weeks. Afterwards, external applications will be progressed.

At Springer Nature, our mission is to be part of progress – and that begins with inclusion: of people, perspectives, and ideas. We believe that diverse perspectives drive progress, and we are committed to creating an environment where people and ideas can flourish. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion. If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us at [e-mail] so we can make all necessary accommodations. For more information about career opportunities in Springer Nature please visit https://springernature.wd3.myworkdayjobs.com/SpringerNatureCareers/ #LI-HK1

Job Posting End Date: 2-11-2026

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