Senior Marketing Executive

borohouse pte. ltd.; Netherlands; On-site; EUR 41,000 - 61,000; Full time

Job summary

borohouse pte. ltd. in Singapore is seeking a Senior Marketing Executive to lead social media content and brand storytelling. You will manage our voice across platforms, create compelling videos and posts, and drive growth through authentic engagement and product-focused campaigns.

You will collaborate with influencers, run paid media, and optimize campaigns for reach, CTR, and ROAS, while shaping a consistent brand presence in a fast-moving startup environment.

Qualifications

• Proven experience in social media marketing, content creation, or digital marketing.
• Strong understanding of YouTube, Instagram, TikTok, and social media trends.
• Comfortable being on camera and acting as a brand spokesperson.
• Hands-on ability to shoot, edit, and publish content (or manage production workflows).
• Experience managing paid social advertising campaigns.
• Creative mindset with strong storytelling and visual sense.
• Self-driven, proactive, and comfortable working in a lean, fast-moving startup environment.
• Fluent in English and Mandarin, with strong communication skills.

Responsibilities

• Social Media & Content Creation: Manage company social media accounts and produce high-quality content including videos, reels, photos, and posts.
• Brand Ambassador & Influencer-Style Marketing: Represent the brand on social media and collaborate with influencers to expand reach.
• Campaign Planning & Product Promotion: Plan and execute product launch campaigns and develop concepts for storytelling and lifestyle positioning.
• Paid Media & Performance Marketing: Manage paid social ads and optimize for ROI, analyze performance metrics.
• Analytics & Growth Optimization: Monitor performance and use insights to improve engagement, follower growth, and sales impact.

Skills

Social media marketing

Content creation

Digital marketing

On-camera presentation

Paid media management

Influencer collaborations

Storytelling

Startup environment

Tools

YouTube

Instagram

TikTok

Facebook

Job description

Job Title

Senior Marketing Executive

Job Description &Requirements

Location:Singapore
Reporting to:CEO

Role Overview

We are looking for acreative, hands-on Senior marketing Executivewho will serve as thevoice and face of our brand on social media.

This role is highly focused onbuilding and managing our own social media presence—fromcontent creation and filmingtopublishing, promotion, influencer collaboration, and paid ads.

You will act as abrand storyteller, content creator, and digital growth driver, helping us grow our audience, strengthen brand awareness, and drive product sales.

Key Responsibilities

1.Social Media & Content Creation

a.Manage company social media accounts (YouTube, Instagram, TikTok, Facebook, etc.)

b.Plan and producehigh-quality content, including videos, reels, photos, and posts

c.Actively participate inon-camera content creation(product demos, lifestyle content, brand storytelling)

d.Lead content shooting, editing, and post-production （or manage external editors if needed）

e.Maintain a consistent brand tone, aesthetic, and storytelling style

2.Brand Ambassador & Influencer-Style Marketing

a. Represent the brand as apublic-facing personalityon social media

b. Collaborate with influencers, creators, and KOLs to expand reach

c. Support influencer campaigns, product seeding, and partnership activations

d. Help position the brand asauthentic, relatable, and trustworthy

3.Campaign Planning & Product Promotion

a. Plan and executeproduct launch campaignsacross social platforms

b. Develop creative concepts forproduct storytelling and lifestyle positioning

c. Coordinate with internal teams to align messaging with business goals

d. Track content performance and continuously optimize engagement and conversion

4.Paid Media & Performance Marketing

a. Managepaid social and marketplace onsite ads(Meta, TikTok, Shopee, etc.)

b. Optimize ad creatives, targeting, and budget allocation to improve ROI

d. Analyze campaign performance metrics (reach, CTR, CPA, ROAS)

e. Test and scale high-performing content and ad formats

5.Analytics & Growth Optimization

a. Monitor content and campaign performance using platform analytics

b. Use data insights to improveengagement, follower growth, and sales impact

c. Prepare performance reports and actionable recommendations

d. Stay updated onsocial trends, platform changes, and content best practices

Requirements& Qualifications

Must-Have

1)Proven experience insocial media marketing, content creation, or digital marketing

2)Strong understanding ofYouTube, Instagram, TikTok, and social media trends

3)Comfortable beingon cameraand acting as abrand spokesperson

4)Hands-on ability toshoot, edit, and publish content（or manage production workflows）

5)Experience managingpaid social advertising campaigns

6)Creative mindset with strong storytelling and visual sense

7)Self-driven, proactive, and comfortable working in alean, fast-moving startup environment

8) Fluent in English and Mandarin, with strong communication skills.