Senior Insights Analyst, CX & Marketing Performance

AniCura Group; Amsterdam; Hybrid; EUR 65,000 - 90,000; Full time

Job summary

Mars Veterinary Health Europe in Amsterdam is seeking a Customer Experience and Marketing Performance, Senior Insights Analyst to turn data into actionable insights that drive commercial and customer outcomes. You will partner with the Data and Analytics team and work across Performance Marketing, CX, Brand, Pricing and Propositions.

You will build dashboards, conduct advanced analytics, and translate complex data into clear stories for non-technical audiences, enabling better investment

Qualifications

• Bachelor's degree in Business, Marketing, Statistics, Data Analytics or a related field.
• 3–5 years' experience in marketing analytics and performance measurement, or a similar analytical role.
• Experience working in a multi-market or international environment.
• Experience in healthcare or customer-focused industries would be beneficial.
• Advanced experience with Excel and data visualization tools.

Responsibilities

• Provide analysis, reporting and forecasting to support strategic decision-making across the Marketing function.
• Connect marketing performance to commercial outcomes, demonstrating incremental revenue impact of campaigns.
• Develop and maintain high-quality dashboards in GA4, Funnel.io and other tools for senior stakeholders.
• Bring together data from internal and external sources to create a reliable view of marketing and customer performance.
• Summarize insights into clear, compelling stories for non-technical audiences to influence decisions.

Skills

Analytical skills

Stakeholder management

Communication & storytelling

Problem solving

Education

Bachelor's degree

Tools

Excel

Funnel.io

Qualtrics

Medallia

Job description

Mars Veterinary Health Europe in Amsterdam is seeking a Customer Experience and Marketing Performance, Senior Insights Analyst to turn data into actionable insights that drive commercial and customer outcomes. You will partner with the Data and Analytics team and work across Performance Marketing, CX, Brand, Pricing and Propositions.

You will build dashboards, conduct advanced analytics, and translate complex data into clear stories for non-technical audiences, enabling better investment