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Validators seeks an Insight Consultant who is curious and strategically strong, with a passion for understanding consumer behavior and turning it into actionable branding and communication strategies. You will lead projects and people, mentor researchers, and bridge client needs with creative agency processes, using AI and advanced analytics to deliver sharper insights for major Dutch brands.
Hybrid work is offered (2–3 days in the office) with strong growth opportunities, stock ownership, and
Are you a curious and strategically strong Insight Consultant with a passion for understanding consumer behavior? Someone who understands what goes on from the client’s perspective, but also has a feel for how the process works from a creative agency’s standpoint? And someone who knows how to use new technology (such as AI) smartly to arrive at sharper insights faster? Then we’re looking for you.
At Validators, you’ll work on strategic brand and communication challenges for major brands. You’ll do this as part of a team that works every day for Dutch icons such as Albert Heijn, Schiphol, and Nederlandse Loterij. That means the research questions are big and high-profile: how do you ensure that communication really works, that brands remain top of mind, and that creative decisions are well-founded?
In doing so, you go beyond the client’s initial question and look for the underlying challenge: what decision actually needs to be made here? Based on that question, you help clients determine the direction of their brand and communication strategy.
Research and behavioral insights play an important role in this, but they are never an end in themselves. They help test assumptions, refine choices, and break through deadlocks in discussions. This way, you not only provide clients with new insights, but—more importantly—give them a solid foundation for making decisions. You understand how strong brands are built, how agencies come up with ideas, and what insights are needed to refine that process.
In this role, you’ll lead both projects and people. You’ll serve as a strong sounding board for clients and help them clarify complex decisions regarding branding and communication. Internally, you’ll mentor researchers in their professional development and, together, you’ll elevate the quality of our insights to the next level.
You oversee the entire process: from refining the strategic question to designing and guiding research and translating insights into clear recommendations. Thanks to your experience, you can seamlessly switch between strategy, content, and coaching. You’re curious about new ways of working and closely follow developments in data, technology, and AI—not because you have to, but because it offers opportunities to spot patterns faster and help clients make even better decisions.
Employment Type: Full-time (32 to 40 hours)
Terms of employment: