Senior Growth Marketing Strategist — Remote

CoinMarketCap; Zoetermeer; On-site; EUR 60,000 - 80,000; Full time

Job summary

CoinMarketCap is seeking a seasoned Senior Marketing Specialist to shape marketing strategy across our product ecosystem. You will partner with senior leadership and cross‑functional teams to define objectives, execute campaigns, and deliver measurable commercial impact in a remote‑first, distributed environment.

You will lead by influence, coordinate with Brand and Community teams, manage multi‑brand portfolios, and leverage data to optimize web traffic, leads, and conversions while supporting

Qualifications

• 5–8 years of experience in marketing within technology, fintech, or related sectors.
• Proven ability to drive growth metrics such as web traffic, leads, client conversions, or revenue.
• Experience using AI to improve marketing efficiency and outcomes.
• Strong cross-functional collaboration and stakeholder management across multiple brands.

Responsibilities

• Define marketing objectives with senior leadership and translate high-level goals into actionable plans.
• Support the execution of marketing strategies and tactics on a quarterly and annual basis.
• Coordinate with BU marketing leads and local/community teams to expand addressable markets.
• Contribute to a data-driven culture by tracking performance across social, web, chat, content, and video channels.
• Partner with Brand and PR teams to maintain a consistent narrative about the company's role in the decentralized ecosystem.
• Help manage product portfolios across brands and customer segments, supporting campaign planning and budget tracking.
• Leverage your network and industry knowledge to support business development and team growth as needed.

Skills

Marketing strategy

Campaign management

Data-driven marketing

AI in marketing

Stakeholder communication

Cross-functional collaboration

Tools

Marketing analytics tools

SEO/SEM platforms

Job description

CoinMarketCap is seeking a seasoned Senior Marketing Specialist to shape marketing strategy across our product ecosystem. You will partner with senior leadership and cross‑functional teams to define objectives, execute campaigns, and deliver measurable commercial impact in a remote‑first, distributed environment.

You will lead by influence, coordinate with Brand and Community teams, manage multi‑brand portfolios, and leverage data to optimize web traffic, leads, and conversions while supporting