Senior Creative Strategist — Paid Media

Docplanner; Amsterdam; Remote; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Healthcare insurance

Flexible hours

Remote work options

Job summary

Docplanner is seeking a Senior Specialist in Creative Strategy & Performance to own the full creative lifecycle for paid media across our nine markets. The role mixes strategic thinking with process and data discipline, serving as the bridge between performance insights and creative output.

You’ll define the strategy, manage asset production, run structured tests, and build reporting to improve results.

Qualifications

• 4+ years in performance marketing with a track record in creative strategy.
• Hands-on paid media experience including campaign setup and management.
• Experience managing creative production across multiple stakeholders.
• Strong analytical skills and ability to interpret performance data.
• Experience designing structured creative tests.
• Cross-functional communication with Paid Ads, Design, Local Marketing, Data Analytics.
• Fluent English; Spanish/Portuguese a strong plus.

Responsibilities

• Define creative strategy and testing roadmap for paid campaigns across markets and platforms.
• Coordinate end-to-end asset production from brief to localization.
• Run structured tests (A/B and multivariate) and define success metrics.
• Build and maintain reporting to identify elements driving results.
• Ensure tracking is implemented and monitor creative fatigue.
• Support campaign management during absences.

Skills

Performance marketing

Creative strategy

Campaign management

Data analysis

A/B testing

Cross-functional collaboration

English fluency

Spanish/Portuguese

Tools

Amplitude

Tableau

HubSpot

Job description

Docplanner is seeking a Senior Specialist in Creative Strategy & Performance to own the full creative lifecycle for paid media across our nine markets. The role mixes strategic thinking with process and data discipline, serving as the bridge between performance insights and creative output.

You’ll define the strategy, manage asset production, run structured tests, and build reporting to improve results.