Senior Brand Manager CEEMEA

Wella Company; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Birthday day off

EU remote work up to 30 days

Additional days off

Luxmed medical coverage

Life insurance

Lunch card

Multisport card

Commute support

Product gifts

Team bonding funding

Bonuses for life events

Job summary

Wella Company in Amsterdam is seeking a Senior Brand Manager to drive CEEMEA regional brand strategy across professional portfolios. You will lead launches, portfolio optimization, and brand storytelling with markets, education, and trade teams.

You bring 7–10+ years in brand management, fluency in English and Polish, and a strong track record in multi-market projects and P&L management. This role offers a flexible hybrid model and EU remote options.

Qualifications

• Bachelor's degree in Marketing or related field.
• 7–10+ years in brand management with regional scope.
• Experience in professional beauty or luxury brands preferred.
• Proven track record in managing KPIs and P&L.

Responsibilities

• Execute regional brand strategy for the Wella portfolio.
• Own regional product portfolio strategy: launches, relaunches, lifecycle planning.
• Ensure brand positioning resonates with salon professionals across CEEMEA.
• Drive ATL and digital storytelling excellence.
• Localize global innovation strategies and GTM plans.
• Lead monthly performance reviews and diagnose drivers.

Skills

Brand strategy

Cross-functional leadership

Go-to-market

ATL & digital storytelling

P&L management

English & Polish

Education

Bachelor's degree in Marketing

MBA preferred

Tools

Microsoft PowerPoint

Excel

Job description

About The Role

The Senior Brand Manager executes the strategic brand agenda across the CEEMEA region, ensuring the sustainable growth of Wella professional products in collaboration with markets, distributors, education, trade marketing, and commercial teams. The role focuses on the full professional portfolio across all channels. Senior Manager leads regional plans and launch calendars, activates ATL & digital storytelling, and partners with markets for superior execution.

About The Role

The Senior Brand Manager executes the strategic brand agenda across the CEEMEA region, ensuring the sustainable growth of Wella professional products in collaboration with markets, distributors, education, trade marketing, and commercial teams. The role focuses on the full professional portfolio across all channels. Senior Manager leads regional plans and launch calendars, activates ATL & digital storytelling, and partners with markets for superior execution.

The ideal candidate combines strong brand-building expertise with a deep understanding of the professional salon ecosystem—stylists, salons, educators, distributors, and professional retail channels.

What You Will Do

Regional Brand Strategy & Portfolio Leadership

Execute the regional brand strategy for the Wella portfolio aligned with global priorities.

Own the regional product portfolio strategy: launches, relaunches, hero SKU management, rationalization, and lifecycle planning.

Ensure brand positioning resonates with salon professionals across diverse CEEMEA markets.

Drive ATL and digital storytelling excellence.

Innovation & Go-To-Market Excellence

Localize global innovation strategies and build compelling regional GTM plans for new launches.

Drive 360° activation frameworks including education, digital content, e-commerce platforms, and stylist engagement.

Partner with Education on technical storytelling, product performance claims, trial programs, and stylist seeding.

Business Performance Management

Track business KPIs: net revenue, sell-in/sell-out performance, market share, hero SKU performance, and portfolio health.

Lead monthly reviews with markets to diagnose performance drivers and define corrective actions.

Analyze category trends and salon insights to identify growth opportunities.

Cross-Functional Cooperation

Collaborate closely with Sales, Trade Marketing, Education, Digital, and Supply Chain teams to ensure aligned execution and strong business performance across markets.

Content & Communication Development

Adapt and create regional brand content, including digital/social assets, launch toolkits, and campaign materials.

Ensure all brand messaging is consistent, premium, and aligned with brands' positioning.

Collaborate with stylists, ambassadors, and influencers for authentic professional storytelling.

Budget Ownership & ROI

Manage regional marketing budgets for the assigned portfolio.

Optimize investment to ensure the highest ROI across education, activations, events, and digital campaigns.

What We Want You To Bring Along

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• 7–10+ years of experience in brand management, including regional or multi-market scope
• Experience in professional beauty, luxury, or prestige brands (or strong affinity to the hairdressing industry)
• Proven track record in managing P&L, brand KPIs, and driving business performance
• Experience leading multi-brand, multi-country portfolios and innovation/launch programs
• Strong background in ATL communication and go-to-market execution
• Experience in CEEMEA or emerging markets and working in matrix, multicultural organizations
• Strong cross-functional collaboration and stakeholder management skills
• Excellent analytical, organizational, and project management skills
• Strong communication skills; fluent in English and Polish
• High level of ownership, accountability, and results orientation
• Ability to work independently, prioritize under pressure, and manage multiple projects
• Proactive, solution-oriented mindset with strong problem-solving skills

What We Offer

• A flexible hybrid work model with the bonus of shorter Fridays all year long.
• A birthday gift of a day off—spend it with those who matter most!
• The freedom to work remotely from EU for up to 30 days annually.
• A day off for every full year with us (up to five extra days) to celebrate your dedication.
• Quarterly and annual recognition program that comes with financial rewards.
• Comprehensive Luxmed medical coverage.
• Life insurance to keep you and your loved ones protected.
• A lunch card to fuel your productivity.
• A Multisport card to keep you active and healthy.
• Support for your commute (public transport).
• Exciting product gifts four times a year and opportunities to sample new products.
• Funding for team bonding and integration activities.
• Bonuses for life’s special moments (like marriage or the birth of a child) and for long-term service.

Who We Are

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company, please visit www.wellacompany.com and https://www.wellacompany.com/about-us .

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.

English

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Español

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