Senior Brand Manager

Bloom & Wild; Amsterdam; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Flexible working hours core 10-16

Work abroad up to 30 days

Equity options from day 1

Volunteer day

Commute support

Phone allowance

Job summary

Bloom & Wild Group is seeking a Brand & Range professional to shape our brand strategy and lead cross-functional campaigns across markets. You will own the brand calendar, manage complex projects with creative teams, and drive insight-led activations for peak campaigns.

You’ll collaborate with Marketing, Creative and external partners, guiding CSR initiatives and ensuring brand consistency across channels. Fluency in Dutch is required.

Qualifications

• 4-6 years of experience in a brand or marketing role, ideally in a fast-growing start-up or brand-focused business.
• Experience with ecommerce or D2C brands.
• Experience with agencies / freelancers.
• Experience owning and project managing complex cross-functional projects from ideation to execution.
• Experience across brand touchpoints including physical product and social media.
• Experience working with creative teams to create work that is inspiring, engaging and delivers results.
• Speaks fluent Dutch.

Responsibilities

• Be the go-to brand voice and guardian alongside the Creative Lead and Brand & Range Director, ensuring output is on brand and briefs are met.
• Lead on brand strategy, execution and major brand projects; collaborate with Marketing and Creative teams across channels.
• Own and manage the brand calendar and campaigns; plan ahead to keep the content machine moving and communicate priorities to the creative team.
• Develop insight-led and inspiring creative briefs with clear objectives for peak campaigns.
• Adopt a test-and-learn mentality across campaigns; design measurable tests with relevant teams.
• Collaborate with stakeholders across the business to shape, iterate, execute and report activity; campaigns span seasonal themes to key commercial moments.
• Oversee creative production of lifestyle shoots and brand campaigns to brief, deadline and budget.
• Lead CSR initiatives including sustainability and charitable giving and communicate these clearly to customers.

Skills

Brand strategy

Campaign management

Creative briefs

Stakeholder management

Cross-functional collaboration

Project management

Social media

PR

Job description

bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe. We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe. Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination. We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.

Please note that this role requires fluent Dutch.

Our Brand & Range Team @ Bloom & Wild Group

In our business - because our product is our brand - we have brought together the teams who work on our physical product and brand marketing. We call ourselves Brand & Range and we’re a small core group of six across various functional areas: brand, range, merchandising, and floral design & styling. We are responsible for our global product and brand strategy, and work with teams across the business to bring these to life.

The Brand team is very close to the Creative team and we create most content in-house. We use customer insight and creative boldness to build recognisable, standout brand experiences for our customers and constantly challenge ourselves to do better. We collaborate closely with Customer Insight to inform our thinking, with the Commercial & Marketing teams to make sure our plans resonate in their local markets, and with our Digital Product and Design teams on our website and app.

We’re passionate about who we are as a brand and we love seeing bloomon grow, so we work at a fast pace, pouring thought and consideration into everything we do.

What you'll be doing:

• You’ll be a go-to brand voice and guardian alongside our Creative Lead and Brand & Range Director, continually ensuring that output is on brand and meets the objectives of the brief.
• You’ll lead on brand strategy, execution and bigger brand projects, and will collaborate with the Marketing and Creative teams on projects related to other marketing channels. These plans are developed in line with our business goals and team priorities.
• You’ll own and manage the brand calendar and campaigns, and plan ahead to keep the content machine moving, clearly communicating business priorities to the creative team in a timely fashion.
  • You’ll develop insight-led and inspiring creative briefs with clear business objectives for peak campaigns. You’ll work with the creative team to shape creative development to meet objectives, building targeted brand activations that deliver measurable results.
  • You’ll adopt a test and learn mentality across campaigns, ensuring continual optimisation. You’ll spot opportunities for improvement and design measurable tests alongside other teams as relevant.
  • You’ll be working with stakeholders from across the business to shape, iterate, execute and report on activity. Campaigns will vary from seasonal themes – led by the marketing team – to brand campaigns supporting key commercial moments.
• You’ll be responsible for creative production of lifestyle shoots and other brand campaigns and projects. In this part of the role you ensure delivery to brief, deadline and budget.
• You’ll lead on execution of our CSR initiatives including sustainability and charitable giving. You’ll ensure these initiatives are clearly communicated to customers across touch points, as a key driver of brand consideration.
• You’ll work with freelance and agency capacity for social media and PR in our core markets.

You’ll love this role if you…

• You like to have a broad set of responsibilities and are interested in making measurable impact with limited budget and resources (ie. you are creative to work with what you know and what you have)
• You have a tactical mindset, strong commercial view and a flair for creativity. You’re results-focused, comfortable with setting and measuring KPIs across your team’s work.
• You have a good understanding of brand communications and wider media culture to back up your recommendations and decisions. You actively search out great brand communications and will come with strong references and refreshing ideas.
• You work at pace on your own projects and feel comfortable working with freelancers and external parties. You’re comfortable guiding, evaluating, and if necessary, redirecting their work and will get stuck in wherever it’s needed.
• You’re a confident project manager, able to assemble and lead cross-functional teams to keep complex projects on track and deliver against targets. You’re a strong collaborator and have experience working with other marketing teams and channels.
• You’re a creative problem solver who is solutions orientated and raises issues or unexpected problems early to ensure success.
• You’re confident and clear in presenting your work to your peers and (senior) stakeholders, and can tailor your communication to different audiences.

You will have:

• 4-6 years of experience in a brand or marketing role - ideally at a fast growing start-up or brand focussed business
• Ideally, experience working on ecommerce or D2C brands
• Experience with agencies / freelancers
• Experience owning and project managing complex cross-functional projects from ideation to execution
• Experience across as many brand touchpoints as possible, including physical product and social media
• Experience working collaboratively with creative teams to create work that is inspiring, engaging and delivers results
• Speaks fluent Dutch.

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

Belonging at Bloom & Wild Group

We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.

Our ways of working

We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

• Lead change for good: we have the guts to try new things and step up to do what matters most
• Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
• Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
• Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

(Some of) The good stuff

Work that works for you

• Flexible working (core hours from 10-4pm)
• Work Abroad for up to 30 days each year
• Share in our success with a choice to take equity options from day 1
• 1 day per year to volunteer on a project that’s close to your heart
• We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement
• Phone allowance

Time off

• 24 vacation days and an option to buy an extra 5 each year
• Happiness days (1 extra day each quarter for your personal ‘me time’)
• 1 celebration day per year, to celebrate a holiday that’s important to you
• Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar

Health and wellbeing

• Mental health support through Open Up, including access to online therapy sessions
• Allies and champions groups
• Mental Health First Aiders and awareness training for our managers
• Our office kitchen is stocked with healthy drinks and snacks to keep you going
• Workplace pension contributions
• ClassPass membership: monthly credits to spend on fitness classes, yoga and much more!

Growth & Development

• A flexible training framework for every stage of your career development through our Bloom & Learn programme
• Internal & external Speaker Sessions on a variety of different inspirational topics

Moments that matter

• We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen,
• Social & wellbeing monthly calendar
• We love to celebrate birthdays, anniversaries and other important milestones!
• Summer and End of Year events, team lunches and post-peak celebrations
• Irresistible discounts on our products, blooms & subscriptions!

We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.

If your application is successful, you can expect to have a quick 30 minute chat with Estelle, to run through your experience, motivations and the role in more detail. After this you will have an interview with Marie-Flore (Brand & Range Director), followed by a case study if successful – including Laura (Group Creative Director). Your final interview will be with Charlotte (Chief Marketing Officer). Ideally we go through this process in 3-4 weeks from your first interview.

We believe in leading change for good, so do let us know if there’s anything we can do to support your application process. Also, if you have any feedback, please help us to improve our candidate experience by sharing (anonymously) here.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.