Senior Brand Identity Designer

Sandenburg Experiences; Amsterdam; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid workplace Amsterdam

International projects

Competitive salary

Pension plan

Team lunch

Personal development plan

Job summary

Sandenburg Experiences in Amsterdam is seeking a Senior Brand Identity Designer to drive brand identity across retail, leisure, and brand experience projects. You’ll translate client stories into meaningful visual identities, collaborating with spatial, graphic, and experience designers to ensure consistency across disciplines and spaces.

You’ll lead brand sessions, mentor junior designers, help estimate design time for quotes, and present proposals to clients.

Qualifications

• Passionate about brands, brand identities and graphic design.
• Holistic yet specialized brand identity development experience.
• International experience is a plus.
• Creative, persuasive mindset with strong communication.
• Willingness to lead and mentor colleagues.

Responsibilities

• Develop impressive brand identities for diverse sectors in collaboration with design leads and the Creative Director.
• Strategically consult with clients on brand development decisions.
• Present brand identity projects professionally to clients and team.
• Guide and coach junior designers in brand identity.
• Estimate design time for brand identity in new quotes.
• Inspire the team with latest brand identity trends.
• Communicate progress to Design Lead/Creative Director and project team.
• Serve as the senior graphic designer within the team when needed.

Skills

Brand identity development

Graphic design

Brand strategy

Client presentation

Mentoring

Education

University degree in graphic design/branding

Tools

Adobe Creative Suite

SketchUp

Keynote

Job description

Our mission? Creating value for brands through memorable experiences. With over 25 years in the game, we’ve created spaces for legends like the Heineken Experience, Tony’s Chocolonely, the Gouda Cheese Experience, SPAR and VodafoneZiggo. Our studio is alive with fresh, ambitious international projects in leisure, brand experience, and retail that require bold brand identities that spark our studio and the client. If you’re passionate about branding, think across multiple disciplines, and thrive in a fast-paced creative environment this role is made for you. Let’s make magic together!

Are you up for the challenge?

As our new Senior Brand Identity Designer, you’ll be the driving force behind brand identity within the agency. You’ll translate clients’ stories, values, and ambitions into distinct visual identities that are both meaningful and strategic. You’ll create recognizable brands through conscious choices in logo, color, typography, tone of voice, and style—elements that together make a brand come alive specifically in a spatial context. You’ll be the authority on brand development. Within projects, you’ll work closely with spatial, graphic, and experience designers to consistently translate the identity across all disciplines. You can present brand development processes professionally and convincingly to clients and team members, clearly explaining how design choices contribute to brand positioning and experience. Occasionally, you’ll lead creative and strategic brand sessions, helping clients clarify their story and positioning. You’ll mentor designers who want to delve deeper into brand identity: you’ll guide their growth and share your knowledge and methodology.

Here’s what you’ll do:

• Developing and designing impressive brand identities for retail, food service, leisure, or brand experience that meet client needs, together with the other Design Leads and Creative Director.
• Strategically consult with clients on decisions to be made in brand development processes.
• Professionally presenting brand identity projects internally and externally.
• Guiding, directing, and coaching less experienced designers in your discipline.
• Helping estimate the required design time for brand identity in new quotes and calculations.
• Inspiring the team with the latest trends and developments in the industry and in brand identity development.
• Proactively communicating progress to the Design Lead/Creative Director, project manager, and other team members.
• Be able to work as the most senior graphic designer in the team of graphic designers.

We expect you to be:

• Passionate about brands, brand identities, and graphic design
• Have a holistic mindset but specialized brand identity development, showing demonstrable experience in brand identity development. Experience in location-based experiences, retail and food service is a plus.
• Ambitious to work internationally for big brands and attractions (international experience is a plus)
• A highly creative mind, able to convince and enthuse colleagues and clients
• A team player, sparring partner, and self-starter
• A flexible attitude: we work with client in different time zones
• Proficiency in English (Dutch proficiency is a plus)
• University level in graphic design and/or branding
• Experienced in working for agencies (minimum of 10 years)
• Highly skilled in creative software, such as Adobe Suite, preferably also SketchUp etc.
• Mac and Keynote native
• Forward thinking and willingness to learn from others
• Strong social and communication skills

This is what we offer:

• The opportunity to work on international projects; ranging from the Caribean to Berlin
• A hybrid workplace in the heart of Amsterdam, 8 minutes from Amsterdam Central Station.; with a mind-expanding view of the IJ-river
• Work on international, high-profile projects that will elevate your portfolio and challenge your skills
• Cool assignments working for brand experience, leisure, and retail
• Passioned and driven colleagues with team spirit
• Delicious and healthy team lunch
• Boost your knowledge, skills and personal growth with our Personal Development Plan
• A market competitive salary, pension plan and employer benefits