Sales Manager Horticulture West-Europe

Signify; Den Haag; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Coaching and mentoring

Diverse and inclusive workplace

Growth opportunities

Job summary

A leading lighting solutions company in the Netherlands is seeking a Sales Manager Horticulture for West-Europe. This role involves leading a regional sales team to achieve financial targets and expand market share within the horticulture sector. The ideal candidate has over 5 years of experience in sales management, a strong network in horticulture, and proficiency in English and Dutch. Join us to drive growth and make a significant impact in the industry.

Qualifications

• 5+ years of experience in sales management within the horticulture industry.
• Strong network in the horticulture sector.
• Proficiency in English and Dutch.

Responsibilities

• Lead the regional sales team to exceed financial targets.
• Identify high-potential greenhouse growers.
• Build relationships with horticulture partners and customers.

Skills

Sales management

Customer engagement

Relationship building

Market analysis

Education

Bachelor’s degree in Business Administration, Sales, Marketing, or related field

Job description

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world.

More about the role

As Sales Manager Horticulture West-Europe, you will lead the regional sales team to exceed financial and operational targets while driving growth across Benelux, France, IIG, and UK&I. Your key responsibilities include:

• Achieving revenue, margin, and sales productivity goals while executing growth initiatives.
• Expanding market share by identifying high-potential greenhouse growers and collaborating with the horticulture partner network.
• Building strong relationships with horticulture partners and end users (greenhouse owners & growers) through proactive engagement and customer-centric strategies.
• Managing customer offers to optimize satisfaction and sales.
• Recruiting, developing, and retaining a high-performing sales team, with a focus on building technical and sales competencies.
• Driving team engagement, fostering accountability, and ensuring CRM adoption.
• Overseeing disciplined pricing, margin performance, discount structures, and rebate programs to maximize profitability.
• Monitoring market trends, competitor activities, and customer feedback to adjust sales strategies as needed.
• Managing the regional project sales funnel, ensuring a strong pipeline, accurate forecasting, and timely deal closures.
• Supporting Key Account Managers (KAMs) with strategic or complex accounts and ensuring smooth project execution and high customer satisfaction.

More about you

• Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
• Minimum 5 years of experience in sales management, leading regional teams, and achieving revenue/margin targets within the horticulture industry. A strong network in the horticulture sector is essential.
• Proficiency in English and Dutch; additional languages are a plus.
• Sales management or leadership certifications are beneficial but not mandatory.

Everything we’ll do for you

You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.

Come join us, and together we can light up the future.