Sales Development Representative - BENELUX

Hadrian; Randstad; Hybrid; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Unlimited paid holiday

Work-from-home budget

Job summary

Hadrian, a cybersecurity startup, is expanding in the BENELUX region and seeking a Sales Development Representative (SDR). The role focuses on Dutch-speaking markets, engaging with technically oriented decision-makers, and building a strong pipeline through outbound and multi-channel outreach.

You will work closely with an Account Executive to qualify opportunities, set SIMs, and push innovative strategies for the Dutch market. Travel and a fast-paced environment are expected.

Qualifications

• 0–3 years in SDR/BDR in a B2B SaaS company, ideally cybersecurity.
• Fluent in Dutch and English.
• Comfort with daily cold calling and outreach; able to converse with executives.

Responsibilities

• Generate a pipeline of new business via outbound and inbound channels.
• Schedule qualified meetings using BANT/SPICED frameworks.
• Use Sales Navigator, HubSpot, and other tools to prospect and follow up.
• Support marketing initiatives including ABM and field activities.
• Coordinate handovers with Account Executives for smooth transitions.
• Develop action plans tailored to Dutch territories.

Skills

Outbound calling

Multi-channel outreach

Dutch & English fluency

CRM experience (HubSpot)

Tools

HubSpot CRM

LinkedIn

Job description

Are you passionate about cybersecurity and eager to make your mark in a new market?

Then this is the perfect role for you! Seize the thrilling opportunity to play a pivotal role in Hadrian's expansion into the BENELUX market.

Who are we:

We are Hadrian - an offensive cybersecurity startup. We are reshaping the future of cybersecurity through the power of agentic AI injected with the hacker’s perspective. Founded in August 2021, we've secured funding and the backing of ABN AMRO Ventures and Cherry Ventures, propelling us into a new era.

Our goal is to provide companies with an autonomous Threat Exposure Management platform. At Hadrian, we view security through a hacker's eyes because hackers understand hackers best. We continuously map the digital footprint of organisations, discover risks, and prioritise remediation for security teams to harden their external attack surfaces.

Located in Amsterdam'sbuzzing Leidseplein and by London's famous Paddington Station and our most recent US HQ in the heart of New York City, our diverse team from 25+ countries is on a mission to shake things up in offensive security. Join us in making waves and securing over 700 businesses, and be at the forefront of automated offensive security.

Your Role:

As a Sales Development Representative (SDR) at Hadrian, you will play a key role in expanding our presence across the BENELUX market, with a primary focus on Dutch-speaking territories, by connecting with organisations that can benefit from a hacker’s perspective on cybersecurity.

Working closely with an Account Executive, you will identify high-potential prospects, build meaningful relationships, and generate qualified Sales Introduction Meetings (SIMs) through thoughtful, multi-channel outreach. You'll combine curiosity, creativity, and persistence to open doors, uncover opportunities, and help shape the first impression of Hadrian.

This role is ideal for someone who thrives in a fast-paced environment, enjoys engaging with technical decision-makers, and is motivated by ownership, sharing novel strategies, continuous learning alongside a passionate crew, and measurable impact. If you're excited to grow your sales career while helping organisations stay ahead of cyber threats, we'd love to hear from you.

What you will do as a Sales Development Representative at Hadrian:

• Generate a pipeline of new business (at least 60% Outbound) via cold calls, emails, and LinkedIn outreaches.
• Schedule qualified meetings following the BANT and SPICED frameworks.
• Utilize Sales Navigator, HubSpot, and other sales tools to enhance prospecting efficiency and follow up on existing contacts.
• Support marketing initiatives, including account-based marketing strategies and field marketing activities
• Follow up on marketing campaigns, partner referrals, and events while working closely with Account Executives for smooth handovers.
• Bring an innovative action plan specifically tailored to the French territories.

You are fit for this job because you:

• Are fluent in Dutch (mother tongue is ideal) and English.
• Have 0-3 years of experience in a similar SDR/BDR role within a B2B SaaS company, ideally in the Cybersecurity industry.
• Are comfortable with daily cold calling and outreach.
• Are comfortable with having conversations with C-level executives.
• Are able to travel to events and conferences across your assigned territories (about 20% yearly travel time expected).
• Possess strong qualification skills (BANT or similar).
• Have experience with HubSpot or similar CRM (or have the technical capacity to learn).
• Are able to manage multi-touch campaigns and execute outbound campaigns.
• Are resilient, agile, and have an entrepreneurial mentality.
• Demonstrate ambition and motivation to develop your career.

Bonus points if you have:

• Specific experience selling Cybersecurity technology with an existing address book.
• Knowledge of additional languages such as Portuguese, or Spanish.
• Previous experience in a scale-up or rapidly changing environment.

Benefits at Hadrian:

• Unlimited paid holiday
• Work-from-home budget

Why you want to be part of Hadrian:

Make the internet safer:

We enable companies to protect their customers, employees, and other stakeholders from malicious hackers by providing real-time Exposure Management from the Hacker’s perspective

Board a primed rocket ship:

Hadrian is growing fast; the team is approaching 100 wonderful people, notable customers are signed, and significant funding is raised. Now is the time to join our high-growth journey

Be part of a strong and dynamic culture:

Our values define who we are as a group and serve as the cornerstones to guide us in building a product that our customers love. At Hadrian, we achieve this by championing a culture that takes ownership, succeeds together, increases velocity, and pursues growth

Our customers are seeking a world-class and reliable digital security service. That is exactly what we are offering. Therefore, a background check will be part of the process.