Sales Development Representative

Circle B; Hoofddorp; On-site; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Company gym

Modern office in Hoofddorp

Informal and open working culture

Conferences and exhibitions across EEA

Job summary

Circle B is hiring its first SDR to own the top of our funnel. You will research European GPU cloud providers and AI companies, open conversations and book meetings for the Account Executive and Head of Sales.

This is account-based outbound, not pure volume dialing, and you’ll lead initial outreach to named targets. You’ll qualify fit, capture account notes, and maintain a clean CRM while leveraging AI for draft outreach.

Qualifications

• 2+ years of outbound experience in SDR/BDR or lead generation.
• Ability to open doors via phone, LinkedIn, or email.
• Strong written communication.
• Research as daily habit.
• Technical orientation for VP-level conversations.
• Organised and persistent cadence across accounts.
• CRM proficiency required.
• Fluent English (written and spoken).
• Dutch language is a plus.

Responsibilities

• Find and open new business with targeted accounts.
• Open conversations via email, LinkedIn and phone with personalized messages.
• Reach out within 7 days of target events (rounds, expansions).
• Qualify account fit and capture workload, timing, and capacity needs.
• Hand over to AE/Head of Sales with detailed account notes.
• Book meetings directly into calendars with context for the team.
• Keep CRM accurate and up to date.
• Flag stale or non-fitting accounts and refresh target lists.
• Use AI for research but craft final messages personally.

Skills

Outbound sales

CRM usage

Written communication

Research

Technical mindset

Organization & cadence

Fluent English

Dutch (desirable)

Tools

HubSpot/Zoho

Job description

Circle B builds sustainable IT infrastructure for the AI and cloud era. For over a decade, we have designed and deployed datacenter, edge, and AI/HPC systems on Open Compute Project (OCP) hardware. We are independent, vendor-neutral, and ISO 9001 / 14001 / 27001 certified, with deployments across multiple countries. Our newest initiative is a sovereign EU GPU cloud — operating under full Dutch/EU jurisdiction and beyond the reach of the US CLOUD Act, for regulated European organizations that cannot compromise on where their data lives.

The opportunity

We’re hiring our first SDR to own the top of our funnel. We’re looking for someone who wants to be out there bringing in new business: finding the right companies, opening conversations and turning cold accounts into meetings. This is researched, account-based outbound, not a pure volume dialling job. You’ll work a named list of European GPU cloud providers and AI companies that buy compute directly. Your buyers are VPs of infrastructure and CTOs who are pitched constantly and can recognise a template immediately.

You’ll research accounts, open conversations, qualify basic fit and book meetings for our Account Executive and Head of Sales. You own the first contact with each account and see from close up how large capacity deals get done. You will also have an opportunity to learn the business aspects of Circle B (such as system integration business).

What you’ll do

Find and open new business

• Research and prioritise accounts from our target lists before the first contact, and suggest new companies to add
• Open conversations by email, LinkedIn and phone, with a personalised first message on each account
• Reach out within 7 days when a target company raises a round or announces a European expansion

Qualify and hand over

• Establish the company’s segment, workload type, rough capacity need and timing
• Handle early objections credibly using answers we give you
• Pass technical questions to the right person rather than improvise an answer
• Book meetings directly into the AE’s and Head of Sales’ calendars, with account notes attached so they are prepared for the call

Keep the machine running

• Keep CRM accurate and up to date.
• Keep the target lists current, and flag accounts that go stale or stop fitting
• Use AI tools for research and first drafts, then edit them yourself before sending
• Tell us what’s landing and what isn’t. You’ll talk to more of these buyers than anyone else here

What success looks like

• First 30 days: you know the target lists, our qualification criteria and our sequences, and your first researched outreach is live
• First 60 days: you book qualified meetings consistently, and you run the 7-day trigger response without being asked
• First 6 months: you hit a steady monthly target of qualified meetings held, and keep a clean, current account list.

What we’re looking for

Core requirements

• 2+ years of outbound experience: SDR, BDR or lead generation. Cloud, infrastructure, hosting is the most direct fit. Other industry experiences are welcome, given you can show us how it translates into the role.
• A drive to bring in new business: you enjoy opening doors, on the phone, on LinkedIn or via email
• Strong written communication: credible, individual first messages are the core of this role
• Research as a daily habit: funding news, product fit, who owns the budget
• A technical orientation. You don’t need to be an engineer, but you do need to hold a first conversation with a VP of Infrastructure without falling back on marketing language.
• Organised and persistent across a month-long, multi-step cadence on many accounts at once
• Comfortable in a CRM (HubSpot, Zoho or similar)
• Fluent English (spoken and written)

Highly desirable

• Connection with AI companies, as prospects, customers, colleagues or network.
• Familiarity with GPUs, AI/ML infrastructure, Kubernetes or cloud compute
• Experience with LemList or LinkedIn Sales Navigator
• Experience prospecting into technical buyers
• Fluent Dutch

The working style that succeeds here

• You organise your own day: we know what needs to be done and expect questions if you need something
• You’d rather say "I’ll find out and come back to you today" than bluff a technical answer
• You stay steady on the sixteenth call after fifteen no’s
• You take coaching and use it the same week

Working model

This is an on-site role in Hoofddorp, 5 days per week, to stay close to the team and execution environment.

• Company gym
• Modern office in Hoofddorp
• Informal and open working culture
• Participation in relevant conferences and exhibitions across Europe
• Opportunity to develop your skills in a fast-growing technology environment

Our Work Culture

Circle B offers an informal working atmosphere with energetic people who enjoy being part of a growing technology company. We have an open management culture and encourage colleagues to contribute to improving our products, services, and processes.