Remote Regional Marketing Lead - Northeast Europe

Leica Microsystems; Tiel; Remote; EUR 70,000 - 110,000; Full time

Job summary

Leica Biosystems, a Danaher operating company, seeks a Regional Marketing Manager for North Eastern Europe. Remote-based in the Netherlands, you will drive field and product marketing strategies across Nordics and Eastern Europe, coordinating with Sales, Business Units and partners to deliver impactful campaigns and launches.

You will analyze local markets, lead thought leadership initiatives, and optimize programs using data-driven insights. Travel will be required across the region as needed.

Qualifications

• Extensive experience in field or product marketing within healthcare or diagnostics.
• Proven regional marketing experience across Nordics and Eastern Europe.
• Experience with indirect or hybrid channels and working with distributors.
• Skilled in market analysis and multi-country campaign execution.
• Fluent English; additional regional languages are a plus.
• Experience managing thought leadership programs across external stakeholders.
• Strong ability to translate market data into actionable plans in a matrix organization.

Responsibilities

• Develop and execute field marketing plans for North Eastern Europe.
• Analyze local trends, customer segments and competitive positioning.
• Translate data into insights using MEKKO charts and market models.
• Collaborate with Sales, Marketing and channel partners to run campaigns and events.
• Support new-product launches through the DBS Launch Excellence process.
• Measure program impact and adjust plans to improve market visibility.
• Develop regional thought leadership and engage with internal experts and partners.
• Build relationships with customers, distributors and stakeholders across North Eastern Europe.

Skills

Field marketing

Product marketing

Regional marketing

Cross-functional

English fluency

Tools

Salesforce

Power BI

MEKKO charts

Market modelling

Job description

Leica Biosystems, a Danaher operating company, seeks a Regional Marketing Manager for North Eastern Europe. Remote-based in the Netherlands, you will drive field and product marketing strategies across Nordics and Eastern Europe, coordinating with Sales, Business Units and partners to deliver impactful campaigns and launches.

You will analyze local markets, lead thought leadership initiatives, and optimize programs using data-driven insights. Travel will be required across the region as needed.