Regional Marketing Lead - Remote (NEE Europe)

Leica Microsystems; Zuid-Holland; Remote; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Remote work arrangement

Job summary

Leica Biosystems, a Danaher operating company, seeks a Regional Marketing Manager for North Eastern Europe. You will drive regional growth with field and product marketing expertise, analyze trends, and lead campaigns across Nordics and Eastern Europe in a matrixed organization.

The role is remotely based in the Netherlands with regular travel. You will collaborate with Sales, Marketing, and external partners to translate market data into actionable plans, manage thought leadership programs, and

Qualifications

• Experience in field or product marketing within healthcare, medical technology, life sciences, or diagnostics.
• Regional marketing experience across Nordics and Eastern Europe is required.
• Experience working across indirect or hybrid channels with distributors and direct teams.
• Ability to analyze market data and develop multi-country campaigns with varying market dynamics.
• Fluency in English with strong communication; other regional languages are a plus.

Responsibilities

• Develop and execute field marketing plans across North Eastern Europe to drive regional growth.
• Conduct market research and analyze local trends, customer segments, and competitive positioning.
• Translate market data into actionable insights using market models and MEKKO charts.
• Collaborate with Sales, Commercial, BUs, Marketing Communications and partners to implement campaigns and events across NEE.
• Support new-product launch execution through DBS Launch Excellence with KPI measurement and post-launch review.
• Measure program effectiveness and adjust plans to improve market visibility and share of wallet.
• Develop regional thought leadership plans with internal and external experts and partners.
• Build relationships with customers, distributors, and stakeholders to ensure customer-centric value-driven approach.

Skills

Field marketing experience

Regional marketing experience

Marketing strategy

Cross-functional collaboration

English fluency

Tools

Salesforce

Power BI

Job description

Leica Biosystems, a Danaher operating company, seeks a Regional Marketing Manager for North Eastern Europe. You will drive regional growth with field and product marketing expertise, analyze trends, and lead campaigns across Nordics and Eastern Europe in a matrixed organization.

The role is remotely based in the Netherlands with regular travel. You will collaborate with Sales, Marketing, and external partners to translate market data into actionable plans, manage thought leadership programs, and