Remote Paid Social Growth Manager

DEPT; Amsterdam; Hybrid; EUR 72,000 - 82,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

401k matching

PTO

Paid company holidays

Parental leave

Job summary

DEPT is seeking a Manager, Paid Social to drive growth via high-impact campaigns across Meta, TikTok, LinkedIn, and more. You will develop strategic roadmaps, dashboards, and engaging client presentations, mentoring a team to elevate paid social capabilities.

You will lead strategy, execution, and QA, ensuring campaigns hit efficiency, growth, and budget goals while collaborating with Client Partners on strategic recommendations and performance insights.

Qualifications

• Minimum of 2 years of hands‑on paid social experience across platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and analytics tools.
• Advanced understanding of paid social strategy across the funnel, including audience development, creative testing, and conversion optimization.
• Experience managing campaigns across awareness, consideration, and performance objectives, with a strong grasp of full-funnel activation.
• Proven experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats to inform optimization and strategy.
• Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders.
• Strong analytical and reporting skills, with proficiency in Excel and/or dashboarding tools for performance tracking and insights.
• Excellent written and verbal communication skills, with experience contributing to client-facing presentations and strategic storytelling.
• Experience mentoring or managing junior team members, supporting skill development, performance growth, and team engagement.

Responsibilities

• Lead paid social strategy and execution across a portfolio of clients, ensuring performance meets or exceeds efficiency, growth, and budget goals.
• Develop and implement platform-specific optimization and monitoring strategies across channels such as Meta, TikTok, LinkedIn, Snapchat, Pinterest, and Reddit.
• Own paid social contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs, ensuring alignment with broader account and marketing strategies.
• Quantify, prioritize, and execute initiatives with the highest potential impact on performance, audience growth, and client objectives.
• Partner closely with Client Partners to deliver clear, strategic paid social recommendations and support client-facing communications.
• Contribute high-quality paid social insights and narratives to key client deliverables, including tactical plans, creative strategies, and business reviews.
• Ensure all paid social work undergoes rigorous QA and is executed accurately, maintaining strong stewardship of client budgets and brand standards.
• Ability to speak on client calls and be client facing where applicable within reporting calls, statuses, etc.
• Coach and mentor team members by supporting onboarding, providing account context, and developing both technical and strategic paid social capabilities.

Skills

Paid social strategy

Campaign optimization

A/B testing

Analytics & reporting

Client communication

Mentoring

Cross-functional collaboration

Budget management

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Analytics tools

Job description

DEPT is seeking a Manager, Paid Social to drive growth via high-impact campaigns across Meta, TikTok, LinkedIn, and more. You will develop strategic roadmaps, dashboards, and engaging client presentations, mentoring a team to elevate paid social capabilities.

You will lead strategy, execution, and QA, ensuring campaigns hit efficiency, growth, and budget goals while collaborating with Client Partners on strategic recommendations and performance insights.