Programmatic & AdTech Consultant

Incubeta Group; Den Haag; On-site; EUR 70,000 - 100,000; Full time

Job summary

Incubeta is seeking a Programmatic & AdTech Consultant to drive clients’ digital media performance through expert GMP consulting, technical implementation, and innovative solutions. You will conduct GMP audits (CM360 & DV360), lead activation initiatives, and deliver comprehensive training and onboarding to ensure client success.

The role requires deep GMP expertise, strong analytical skills, and the ability to translate complex adtech concepts into actionable strategies for clients and internal

Qualifications

• Proven experience with advanced GMP implementations (CM360 & DV360).
• Ability to translate adtech challenges into actionable programmatic solutions.
• Experience in conducting training on CM360/DV360.
• Strong understanding of the broader adtech ecosystem.

Responsibilities

• Design and conduct GMP audits to assess performance and identify improvements.
• Lead agency activation initiatives and provide GMP advisory.
• Deliver training and onboarding support for CM360 and DV360.
• Provide onboarding support for clients during DV360 and CM360 adoption.

Skills

GMP implementations

DV360

CM360

AdTech consulting

Training sessions

Tools

CM360

DV360

Job description

• Department: Programmatic Advertising/AdTech Solutions
• Location: Netherlands, the Hague

About the Role

As a Programmatic & AdTech Consultant at Incubeta, you will play a crucial role in driving our clients' digital media performance through expert strategic consulting, technical implementation, and innovative solutions. You will be responsible for conducting comprehensive GMP audits, leading agency activation initiatives, providing best-in-class GMP advisory, and delivering effective training and onboarding support. This role requires a blend of deep technical expertise in Google Marketing Platform (GMP) products, strong analytical skills, and the ability to translate complex adtech concepts into actionable strategies for clients and internal teams. You will be a key driver of efficiency, scalability, and client success within the programmatic and adtech landscape.

Key Responsibilities

GMP Audits & Optimization

• Design and conduct thorough GMP (CM360 & DV360) Audits to assess current performance, identify areas for improvement, and ensure future-proofed media buying strategies.
• Present audit findings to clients and advise on strategic optimization opportunities to drive maturity and enhance media performance.
• Understand the business challenges, relating to digital media. Solve these by identifying solutions in the Google Marketing Platform.
• Translate these insights into actionable outcomes for agency partners and media buying teams, developing concrete programmatic media buying solutions.
• Drive the adoption and standardization of best practices across various markets and teams.

General GMP Advisory & Troubleshooting

• Advise clients on best practices for implementation and provide comprehensive troubleshooting support related to Campaign Manager (CM360) and Display & Video 360 (DV360).
• Offer expert guidance on critical aspects including tracking, media buying, audience solutions, and reporting.

GMP Training & Development

• Conduct effective client training sessions on Campaign Manager 360 & Display & Video 360, to enhance their understanding and utilization of the platform.

Onboarding Support (DV360 & CM360)

• Provide dedicated ad-hoc technical support to clients during their onboarding process for DV360 and CM360.
• Offer strategic advice and best practices to ensure clients quickly become proficient and find success with CM&DV360.

Qualifications & Skills

Experience & Technical Proficiency (Hard Skills)

• Proven experience with advanced implementation in GMP (CM360 & DV360).
• Demonstrable ability to translate digital media challenges into actionable programmatic media buying solutions.
• Expertise in best practice implementation and troubleshooting for Google Marketing Platform products, including CM360/DV360.
• Experience in conducting training sessions on CM360/DV360.
• Strong understanding of the broader adtech ecosystem.

Strategic & Innovation (Soft Skills)

• Innovator: Takes a leading role on technical aspects of projects, owning solutions and driving resourceful innovation, including pioneering new content or approaches.
• Strategic: Ability to obtain a deep understanding of clients' overarching business goals, identifying solutions that align with these goals while maintaining a profit-oriented mindset to drive project efficiency and scalability.
• Agile: Adapts effectively to unforeseen obstacles, identifying opportunities within challenges, and maintaining flexibility with a solution oriented mindset.
• Communication: Ability to translate complex technical information into clear, actionable, and inspiring outcomes, fostering understanding and driving change.
• Collaborative: Maintains a positive attitude and collaborative approach, working effectively with others, especially when facing challenges, embodying a 'better together' mindset.
• Cross-Functional: Identifies personal technical limits, builds strong relationships with other experts, and actively collaborates across functions to solve complex problems.
• Organizational: Maintains a structured way of working with transparent communication, facilitating efficient and effective collaboration within teams and across the organization.

Certifications

• Relevant certifications in Google Marketing Platform (DV360, CM360) are highly desirable.

Languages

• Fluent English required; proficiency in German or Dutch is a strong asset

We are unable to provide visa sponsorship for this position.