Product Manager – Denza (Netherlands)

BYD EUROPE; Hoofddorp; On-site; EUR 65,000 - 90,000; Full time

Job summary

BYD Europe BV in Hoofddorp is seeking a Product Manager – Denza to lead the Denza product portfolio across Belgium & Luxembourg, ensuring strong market positioning throughout the lifecycle.

You will collaborate with Sales, Marketing and the Benelux product team to drive pricing governance, go-to-market execution and product marketing for Denza vehicles.

Qualifications

• 3–6 years of experience in automotive product management, product marketing, or strategy.
• Strong understanding of the Belgian automotive market.
• Passion for cars and automotive technology.
• Analytical, structured, and detail-oriented.
• Strong communication skills and ability to work cross-functionally in an international environment.

Responsibilities

• Manage the Denza product lifecycle in Belgium & Luxembourg, including launches, model year updates, facelifts, and product changes.
• Maintain product specifications, equipment structures, and product documentation for the local market.
• Support the go-to-market strategy and launch execution for Denza vehicles in Belgium.
• Coordinate launch readiness with Sales, Marketing, and dealer teams.
• Support product training and product knowledge development for the market.
• Define pricing proposals and positioning strategies for new models and updates.

Skills

Automotive product management

Market knowledge (Belgium)

Analytical thinking

Cross-functional collaboration

Communication skills

Job description

About BYD

Our Purpose is to

Our Purpose is to build a zero-emission future that reconnects humanity with nature.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About BYD & Denza

BYD is a global leader in new energy vehicles and battery technology, driving the transition to sustainable mobility. As part of the BYD Group, Denza represents the premium mobility experience, combining advanced technology, elegant design, and high-end comfort.

As Denza expands in Europe, we are looking for a Product Manager to support the successful development and positioning of the Denza brand in Belgium.

Your Role

As Product Manager – Denza, you will manage the Denza product portfolio in Belgium and ensure strong market positioning throughout the product lifecycle.

You will be responsible for product lifecycle management, pricing governance, go-to-market execution, and product marketing, working closely with Sales, Marketing, and the Benelux product team to ensure the successful launch and commercial performance of Denza vehicles.

Your Responsibilities

Product Lifecycle Management

• Manage the full lifecycle of Denza products in Belgium & Luxembourg, including launches, model year updates, facelifts, and product changes
• Maintain product specifications, equipment structures, and product documentation for the local market

Go-To-Market & Product Launch

• Support the go-to-market strategy and launch execution for Denza vehicles in Belgium
• Coordinate launch readiness with Sales, Marketing, and dealer teams
• Support product training and product knowledge development for the market

Pricing Strategy & Governance

• Prepare pricing proposals and positioning strategies for new models, MY changes, and product updates
• Maintain pricing consistency and competitiveness throughout the product lifecycle
• Support pricing reviews and adjustments based on market developments

Product Marketing & Positioning

• Define product messaging, key selling points, and competitive advantages
• Support marketing teams with clear product insights and positioning

Market Monitoring & Sales Support

• Monitor competitor products, pricing, and market trends
• Support topics related to compliance, sales operations, and product planning alignment

Your Profile

• 3–6 years of experience in automotive product management, product marketing, or strategy
• Strong understanding of the Belgian automotive market
• Passion for cars and automotive technology
• Analytical, structured, and detail-oriented
• Strong communication skills and ability to work cross-functionally in an international environment

Languages

• Fluent English
• Dutch preferred

Why Join BYD & Denza

• Be part of a global leader in new energy vehicles
• Play a key role in developing a premium automotive brand in Europe
• Work in a dynamic international environment with strong growth ambitions
• Contribute to the future of sustainable mobility

Location: Hoofddorp, Netherland

Department: Product Management Benelux

Brand: Denza (BYD Group)