Product Designer, UX & Customer Journey

Valis; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based bonus

Job summary

Valis is seeking a senior Product Designer to own the end-to-end experience across desktop, mobile, and admin panels. You will map journeys for CEOs, admins, and end users, and translate observations from client rollouts into prioritised engineering work.

The role requires leading design from onboarding through daily use in a data-heavy B2B SaaS context. You will build a cohesive design system, collaborate with AI tools, and craft in-app communications and guides to help users realize value

Qualifications

• 7+ years in product design, including 3+ years owning B2B SaaS end-to-end experience.
• Portfolio showing data-heavy tools, admin and permission flows, desktop and mobile apps.
• Strong UX and UI skills: research, journey mapping, IA, high-quality visual and interaction design.
• Built a design system from scratch and achieved engineering adoption.
• Experience with onboarding and in-product communications with measurable impact.
• Hands-on with AI tools in daily work (e.g., Claude); able to write specs an agent can execute.

Responsibilities

• Map user journeys for CEOs, admins, end users, and deployment teams and keep them current.
• Design core surfaces across desktop, mobile, and admin panel from onboarding to daily use.
• Write specs and prototypes for engineers and AI agents; iterate on shipped experiences.
• Own product communication: in-app notifications, release notes, and user guides.
• Develop and maintain the Valis design system in code and design tooling to ensure consistency.

Skills

End-to-end product design

B2B SaaS experience

UX research

Information architecture

Design system creation

Onboarding design

AI tooling in design

English fluency

Tools

Claude/Claude Code

React/TypeScript prototyping

GitHub collaboration

Job description

About us

We are Valis - a company building an institutional AI operating layer for mid-market companies: shared company memory, workflow mining and agentic automation.

Why this role exists

Product Designer owns the end-to-end experience of Valis: from the first time a CEO sees it, through the admin setting it up, to the moment an employee uses it every day.

What you will do

Customer journey

• Map the journey for each type of user: CEO and founder, client admin, end user, and our own deployment team. Keep it current as the product changes.
• Sit in on client rollouts and install sessions. Watch real people use the product, and turn what you see into clear, prioritised problems for engineering.
• Define and track experience metrics with the product and deployment teams: activation, adoption, time to first value.

Product design

• Design the core surfaces end to end: the desktop app (daily brief, meetings library, calendar, chat), the mobile app and the admin panel.
• Design the onboarding: first install, connecting data sources, first useful answer.
• Write specs and prototypes that engineers and AI agents can build from directly. Review what ships, and send it back when the experience is not right.
• Questions we have heard: "Why can I only hide a task, not close it?", "How do I switch between my personal and company workspace?", "What changed in the app since I last opened it?"

Design system

• Build the Valis design system from scratch, so engineers and their AI agents produce a consistent interface without a design review on every change.
• Keep it in the codebase, not only in Figma. The agents need to be able to use it.

Product communication

• Own how the product talks to users: in-app notifications, release notes, user guides and trainings.
• Tailor them to the reader: a CEO needs to see which of their problems a release solves, and an employee needs to know what changed in their app.

Must have

• 7+ years in product design, including 3+ years owning the experience of a B2B SaaS product end to end, not a single feature inside a large team.
• A portfolio that shows complex products made simple: data-heavy tools, admin and permission flows, desktop and mobile apps.
• Strong in both UX and UI: research, journey mapping, information architecture, and high-quality visual and interaction design.
• You have built a design system from scratch and got engineers to adopt it.
• You have designed onboarding and in-product communication, and can show the effect in numbers.
• Hands-on with AI tools in daily work: you prototype with Claude, Claude Code or similar, and write specs an agent can execute. You use them yourself, not only read about them.
• You shape the product rather than wait for a brief. The product changes daily.
• Fluent English.

Nice to have

• Experience designing AI-native products: assistants, agents, chat, generated content.
• Prototyping in code (React / TypeScript), working in GitHub alongside engineers.
• Experience with enterprise users: admins, IT, security and access settings.
• Good working knowledge of RU language

We offer competitive base, performance-based bonus, and the opportunity to join the team during fast growth.