Principal Product Marketer

Supermetrics; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Job summary

Supermetrics leads a Principal Product Marketer to drive GTM and positioning for our AI-first product portfolio. You’ll own strategy across product areas, collaborating with a small, senior PMM team and a cross-functional SuperPods network to move market share.

You’ll shape the category narrative, build scalable narratives, and design AI-driven workflows for competitive intelligence and VOC synthesis, while keeping human judgment at the center.

Qualifications

• 8+ years of B2B SaaS product marketing experience and owning GTM end-to-end.

Responsibilities

• Lead positioning, messaging, and GTM across product areas, with depth on the AI surface.
• Develop AI-driven workflows for competitive monitoring, VOC synthesis, and enablement.
• Maintain sales and CS assets as living respondable resources.
• Collaborate with cross-functional Pod teams (Product, Eng, Marketing, Sales, CS).
• Shape the rhythm connecting PMM to Product early in development cycles.

Skills

B2B SaaS PMM

GTM ownership

AI fluency

Positioning

Narrative craft

Cross-functional

Category design

Martech/Adtech

Data analytics

Job description

Supermetrics is at an inflection point. The business was built on product-market fit - connecting marketing data to analytics tools for 200,000+ customers. Now we're evolving into the trusted intelligence layer behind AI-first marketing, with connectors to Claude, ChatGPT, and Copilot already live and breaking new-user records. The category narrative is being written right now, and this role is at the centre of it.

We're hiring a Principal Product Marketer to join a small, senior PMM team led by our incoming Senior Director of Product Marketing. The team's remit covers the full product portfolio - positioning, GTM, competitive intelligence, and enablement - with AI as the priority surface where the business is growing fastest and the category story is most live.

As a Principal, you'll carry significant scope and operate with high autonomy - but you're not doing it alone. You'll work closely with your PMM and wider marketing team, with AI handling much of the execution layer so the PMM team can focus on the strategic and narrative work that actually moves the market.

You'll be a key stakeholder inside our SuperPods (cross-functional squads of Product, Engineering, Marketing, Sales, and CS, each accountable end-to-end for a product area's growth) as the commercial voice and GTM owner for your assigned pods. You'll also help shape the rhythm that connects PMM to Product early in each development cycle - before decisions are made, not after.

This role is built AI-first. Not AI as a productivity tool - AI as infrastructure. You'll design and operate agent workflows for competitive intelligence, VOC synthesis, and launch content, while keeping strategic judgment firmly human-owned. If you've been thinking about what PMM looks like when it's rebuilt from the ground up around AI, this is where you help build that answer.

Supermetrics is at an inflection point. The business was built on product-market fit - connecting marketing data to analytics tools for 200,000+ customers. Now we're evolving into the trusted intelligence layer behind AI-first marketing, with connectors to Claude, ChatGPT, and Copilot already live and breaking new-user records. The category narrative is being written right now, and this role is at the centre of it.

We're hiring a Principal Product Marketer to join a small, senior PMM team led by our incoming Senior Director of Product Marketing. The team's remit covers the full product portfolio - positioning, GTM, competitive intelligence, and enablement - with AI as the priority surface where the business is growing fastest and the category story is most live.

As a Principal, you'll carry significant scope and operate with high autonomy - but you're not doing it alone. You'll work closely with your PMM and wider marketing team, with AI handling much of the execution layer so the PMM team can focus on the strategic and narrative work that actually moves the market.

You'll be a key stakeholder inside our SuperPods (cross-functional squads of Product, Engineering, Marketing, Sales, and CS, each accountable end-to-end for a product area's growth) as the commercial voice and GTM owner for your assigned pods. You'll also help shape the rhythm that connects PMM to Product early in each development cycle - before decisions are made, not after.

This role is built AI-first. Not AI as a productivity tool - AI as infrastructure. You'll design and operate agent workflows for competitive intelligence, VOC synthesis, and launch content, while keeping strategic judgment firmly human-owned. If you've been thinking about what PMM looks like when it's rebuilt from the ground up around AI, this is where you help build that answer.

What you'll contribute...

• Positioning, messaging, and GTM across your product areas - with particular depth on the AI surface, where the competitive landscape shifts monthly.
• AI-driven workflows for competitive monitoring, VOC synthesis, and enablement - replacing periodic, manual processes with continuous intelligence systems.
• Sales and CS enablement maintained as living assets, updated as the product and competitive landscape evolves.
• Cross-functional signal loops with Customer Experience, Sales, Customer Success, Partners, and Support - keeping market reality flowing into positioning in near real-time.
• GTM input at the GTM Council, aligning launch sequencing and narrative across pods.

What we're looking for...

• 8+ years of B2B SaaS product marketing experience and owning GTM end-to-end - not as support to a larger team, but not as a lone operator either. You understand how to work as part of a small, senior function where everyone carries real scope and collaboration is how the work gets done.
• Real dual-motion instinct: you understand what changes between PLG and SLG at a strategic and tactical level, and you can advocate for both with equal conviction.
• AI fluency is genuine and demonstrated. You've built working systems under real conditions - agents, automation, structured workflows - and you have a clear point of view on what PMM humans should own versus what agents should operate.
• Experienced positioning and narrative practitioner - comfortable with frameworks like April Dunford and JTBD as tools. You can build a category story, not just describe one.
• Domain experience matters: martech, adtech, data or analytics is critical. You understand the marketing buyer and their data workflows.

Why this role, why now...

The AI surface is redefining the category. The established platform gives it credibility. A small, senior PMM team - backed by an AI layer that handles execution at scale - is how we tell that story and take it to market.

If that sounds like the right environment for where you are in your career, we'd like to talk.

Join us on our mission to make data a marketing superpower

Supermetrics builds an end-to-end marketing intelligence platform, with 15% of global advertising spend reported through our products.

We help marketers turn their data into insights that improve business results and predict the best next step. Our technology streamlines marketing data for over 200,000 businesses through a network of agencies and customers like Shopify, HubSpot, and Nestlé. Since our founding in 2013, we’ve grown from a one-person shop to a key player in the industry—and we’re just getting started!

We're a team of 400+ growth-minded people from diverse backgrounds. Together, we make a multicultural, resourceful, and collaborative team.

Supermetrics operates on trust, transparency, and a keen customer focus. Forward-looking and action-oriented, we work hard to raise the bar in our industry. As team players, we help each other and win together.

We're hiring for a diverse, skilled, and collaborative team and building an inclusive workplace where everyone is treated fairly and respectfully.

Supermetrics is committed to providing a welcoming and inclusive workplace for all. We believe that a diverse workforce is a strong workforce, and we are dedicated to creating an environment where everyone feels valued and respected.

It all started with a Google t-shirt... Read the rest of our growth story at supermetrics.com/about.

Our commitment to transparent hiring:

At Supermetrics, we leverage AI in our early recruitment stages to efficiently match your skills to our roles and provide a frictionless scheduling experience. While AI helps us operate faster and fairer, all final hiring decisions and deep-dive interviews are conducted by our human team members.