PR & Marketing Manager – Growth, Partnerships & Brand

Merlin Entertainments; Amsterdam; On-site; EUR 44,000 - 50,000; Full time

Benefits offered by this job

Company pension plan

Company mobile phone

Laptop provided

25 days holiday per year

Merlin Magic Pass

Club van Elf 50% discount

Job summary

Merlin Entertainments in Amsterdam seeks a PR & Marketing Manager to execute integrated PR and marketing strategies for multiple attractions. You will build media relationships, manage campaigns, and collaborate with internal teams to drive visitor growth and revenue.

The role includes coordinating with SEALIFE and Peppa Pig World of Play venues, developing partnerships, and leading launches. Dutch and English proficiency required; experience in leisure/entertainment is a plus.

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, or related field.
• Proven experience in marketing, communications, or public relations with a strong PR network and independent project delivery.
• Excellent written and verbal communication in Dutch and English.
• Solid understanding of media relations, content marketing, influencer marketing, and commercial partnerships.
• Results-driven with strong project management, analytical and organizational skills.
• Confident building relationships with internal and external stakeholders.
• Creative, proactive, and able to work independently while collaborating across teams.
• Experience in leisure/entertainment, tourism, retail, or hospitality is a plus; CRM/marketing platforms familiarity is beneficial.

Responsibilities

• Develop and deliver the annual PR & communication strategy for all Amsterdam attractions.
• Build and maintain relationships with media, influencers, and external stakeholders; write and distribute press releases.
• Organize press events, media gatherings, and influencer visits; monitor coverage and report performance.
• Identify opportunities for positive media exposure and maximize campaigns.
• Ensure consistent brand messaging across external communications and develop partnerships.
• Support ticket sales, revenue-driven campaigns and B2B initiatives.
• Coordinate joint marketing activities with partners and manage partnership agreements.

Skills

Dutch language

English language

Project management

Media relations

Content marketing

Influencer marketing

Commercial partnerships

Stakeholder management

Analytical skills

Organizational skills

Creative and proactive

CRM familiarity

Marketing platforms

Leisure/entertainment experience

Education

Bachelor's degree in Marketing, Communications, PR, or related field

Tools

CRM systems

Marketing platforms

Job description

Merlin Entertainments in Amsterdam seeks a PR & Marketing Manager to execute integrated PR and marketing strategies for multiple attractions. You will build media relationships, manage campaigns, and collaborate with internal teams to drive visitor growth and revenue.

The role includes coordinating with SEALIFE and Peppa Pig World of Play venues, developing partnerships, and leading launches. Dutch and English proficiency required; experience in leisure/entertainment is a plus.