PR & Marketing Manager

Merlin Entertainments; Amsterdam; On-site; EUR 44,000 - 50,000; Full time

Benefits offered by this job

Salaris tussen €3.911 - €4.500 bruto/月

Vakantietoeslag 8%

Pensioen Nationale Nederlanden

Bedrijfsmobiel en laptop

25 vakantiedagen

Merlin Magic Pass

Club van Elf korting

Job summary

Merlin Entertainments in Amsterdam zoekt een PR & Marketing Manager die geïntegreerde marketing- en PR-strategieën uitvoert voor de attracties in Amsterdam (en mogelijk Scheveningen en Leidschendam). Je draagt bij aan bezoekersgroei, omzet en merkreputatie en werkt aan consistente messaging.

Je bouwt relaties met media, influencers en externe partners, ontwikkelt campagnes en bewaakt KPI's terwijl je samenwerkt met marketing, sales en operations.

Qualifications

• Bachelor Marketing/Communications of gelijkwaardig.
• Aantoonbare ervaring in marketing, communicatie of PR, met sterk PR-netwerk en ervaring met onafhankelijke campagnes.
• Uitstekende schriftelijke en mondelinge communicatieve vaardigheden in zowel Nederlands als Engels.
• Sterke kennis van mediarelaties, contentmarketing en influencer marketing.
• Resultaatgericht en commercieel ingesteld, met uitstekende projectmanagement-, analytische- en organisatorische vaardigheden.

Responsibilities

• Voer PR- en communicatiestrategieën uit voor alle Amsterdam-attracties.
• Bouw en onderhoud relaties met media, influencers en externe stakeholders.
• Schrijf en verspreid persberichten en PR-content.
• Organiseer persbijeenkomsten en influencer bezoeken.
• Volg media-aandacht en rapporteer PR-prestaties en kansen.

Skills

Dutch & English communication

Relational & stakeholder management

Education

Bachelor Marketing/Communications

Tools

CRM-systemen

Job description

Rollen en verantwoordelijkheden

The PR & Marketing Manager is responsible for executing integrated marketing and PR strategies that contribute to visitor growth, revenue development, brand awareness, and responsible for protecting and enhancing reputation for Merlin's Amsterdam attractions. There might be a possibility you will be also requested work for our attractions in SEALIFE and PEPPA PIG World of Play in Scheveningen and Leidschendam.

Key Responsibilities

PR & strategic communications

• Develop and deliver the annual PR & Communication strategy for all Amsterdam attractions.
• Build and maintain relationships with (digital) media, influencers, content creators and external stakeholders
• Write and distribute press releases, news releases, and PR content.
• Organize press events, media gatherings, and influencer visits.
• Monitor media coverage and report on PR performance. Identify and maximize opportunities to generate positive media exposure.
• Ensuring brand messaging is consistent across external communications

Commercial Partnerships & Sales Support

• Identify and develop local commercial partnerships and promotional collaborations.
• Support ticket sales and revenue-driving campaigns.
• Coordinate joint marketing and sales activities with external partners.
• Support B2B initiatives and lead generation activities.
• Manage partnership agreements and contractual activations.
• Evaluate partnership effectiveness and recommend future opportunities.

Marketing & Campaigns

• Lead the PR activity for attraction launches, events, initiatives and guest experiences.
• Execute integrated marketing campaigns to support visitor growth.
• Coordinate campaign assets and marketing materials.
• Collaborate with internal marketing, sales, operations teams and leadership teams.
• Evaluate campaign performance and recommend improvements.

Analysis & Reporting

• Track PR, campaign, and partnership KPIs.
• Analyse visitor, revenue, and campaign performance results.
• Prepare regular reports and recommendations.
• Share best practices with regional and global teams.
• Manage PR budgets effectively and deliver activities within agreed spend levels.

Kwalificaties en ervaring

• Bachelor's degree (or equivalent level of thinking and working) in Marketing, Communications, PR, or a related field.
• Proven experience in marketing, communications, or public relations, with a strong PR network and a track record of delivering successful campaigns and projects independently.
• Excellent written and verbal communication skills in both Dutch and English.
• Strong understanding of media relations, content marketing, influencer marketing, and commercial partnerships.
• Results-driven and commercially minded, with strong project management, analytical, and organizational skills.
• Confident building relationships with internal and external stakeholders and influencing others to achieve shared objectives.
• Creative, proactive, and flexible, with the ability to work independently while collaborating effectively across teams.
• Experience within leisure, entertainment, tourism, retail, or hospitality, and familiarity with CRM and marketing platforms, are a plus.

Voordelen

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include:

• Salary between €3.911 - €4.500 gross per month, excluding holiday allowance, based on a full-time employment contract and depending on experience, responsibilities, and level of seniority.
• Holiday allowance: 8% will be paid out in May every year.
• You will be entitled to join the Company Pension Plan with Nationale Nederlanden.
• You will be provided with a Company mobile phone and laptop.
• Holiday entitlement will be 25 days per holiday year plus Dutch statutory official holidays.
• Additional benefits (non-contractual) – our Merlin Magic Pass that grants you and your friends and family free entrance into our Merlin Attractions and Parks worldwide – for this great benefit, you will receive an annual allocation that you can use to book tickets, discounted hotel rates across Company hotels and further additional benefits on a local basis.
• Club van Elf (50% discount on attractions as De Efteling, Toverland etc.). Please not this benefit is non-contractual

Betaalbereik

Compensation between EUR €3,900.00/Hr.-EUR €4,500.00/Hr.